I'm trying out some affliate marketing, and I've been using article marketing. I've been using one link directly to the product sales page and one to my blog to get some backlinks while I tweak my article writing.
Now that I'm getting a decent views and clickthrough on my articles, I want to try sending them to a presell review type page instead of directly to the sales page.
So what makes a good presell page? What elements should I be including and get those sales?