What Goes Into a Good Presell Page?

by Justin Jordan 5 replies
I'm trying out some affliate marketing, and I've been using article marketing. I've been using one link directly to the product sales page and one to my blog to get some backlinks while I tweak my article writing.

Now that I'm getting a decent views and clickthrough on my articles, I want to try sending them to a presell review type page instead of directly to the sales page.

So what makes a good presell page? What elements should I be including and get those sales?
#main internet marketing discussion forum #good #page #presell
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  • Profile picture of the author Jonathan Mizel
    I'll give you a few things that have worked for me...

    1) Some sort of address capture system. Unless the vendor's landing page is a squeeze too, you definitely want to get the users to sign up on your page so YOU have their address. This is doubly true when you are buying advertising and driving NEW traffic to the page as opposed to sending people already on your list. I've build entire sales systems around other people's letters, with a squeeze page and as many as 50 of follow ups. The best thing about this is I reset the cookie to my affiliate code each time they click through, giving me a longer sales cycle.

    2) A testimonial or review. If you have not personally bought the product, use some of the testimonials on the vendor's page on your page. Most will be happy to give you permission since you are selling their product. If you can't get explicit permission (it's a big company, copyright issues), paraphrase the testimonials as stories.

    3) Description of the product or service. Spend some time searching for information on the product and write a story about it, a sort of "inspired" news report that recommends the product or speaks highly of the service.

    4) Bonuses. It's becoming more common to offer a unique bonus after the user buys the product in question. Not only is this additional motivation to act quickly, but it gives you an indication of how many sales you made, which uncovers cheating and sloppy commission reporting.

    The main thing is you want to set up the page you are about to send them to by creating a contextual bridge from where they came from to where they are going.

    Jonathan
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    • Profile picture of the author Takuya Hikichi
      Originally Posted by Jonathan Mizel View Post


      4) Bonuses. It's becoming more common to offer a unique bonus after the user buys the product in question. Not only is this additional motivation to act quickly, but it gives you an indication of how many sales you made, which uncovers cheating and sloppy commission reporting.
      Jonathan,

      Any particular type of bonus do you find more effective? PDF (another ebook or report), some sort of software, MP3 interviews...

      When there is a popular launch and when I've given software in the past, it has responded really well as incentive for me.

      Justin,

      PM sent to you.
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      • Profile picture of the author Justin Jordan
        Hey, 400th post!

        Thanks, Tak, that was just what I was looking for.
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  • Profile picture of the author mrmcd
    Firstly, it needs to be "very related", secondly.. it needs to be very good content. If you can capture the email, that is absolute gold. There is a lot to say about pre-selling, but one thing I want to remind you is to get their feelings involved. Remember, people buy decide to buy out of emotion, and then justify it with logic. (in that order!). Hope that helps
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  • Profile picture of the author Jonathan Mizel
    Ideally, the bonus would be something that's both perceived as valuable (obviously), as well as something very easy to deliver; so digital would be my preference.

    Try to automate the process through autoresponders and forms, etc. That way you can scale it up and also get the contact info to follow up. Don't worry about "unauthorized" people getting your bonus, make part of it a sales piece for something else like a site, book, or even another affiliate product. That way, if people "rip you off" you still win.

    Take this beyond the IM niche and especially the "big launch" stuff and you might actually create a formula where you are the best selling affiliate for a particular vendor. Lots of doors open when that happens.

    Look at ALL sorts of products and markets on CJ, CB, and other affiliate networks to apply this to. Think of all the PLR content that we as Warriors know about and can reposition or repackage. Create scarcity with your bonus that gets people to buy through your link.

    Maybe it's access to a Ning community, or a PDF, or a video, etc. Look at the market and test a few different things, starting with the easiest. Sometimes all you need is a great PDF with a professional cover.

    Jonathan
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