What's a good click-thru rate on EzineArticles.com?

When I first begun I was happy with 15% but now I look for around 25%. I have had articles with 90% CTR and some that barely hit 5%.

Like you said, there is no hard and fast rule. If you write in different niches you will also see that some niches simply have better click through rates than others.

However, if I would say that you should shoot for a CTR of AT LEAST 20%. If you are getting anything lower than that you need to tweak your resource box.

Another tip that I would like to add is that you may need to improve how you lead your reader to the resource box. You need to make your resource box feel as if it is a continuation of your article, and not a separate entity. This is a tip that I have used to consistently get click through rates of around 35%

CTR is not an approval rating. There is not good click-thru rate. The only thing that is important is that they are clicking thru. Now there are things you can do to improve the CTR, and I recommend trying them out.

My current projects for clients average between 38-50% total, across multiple niches, via hundreds of articles over the past 18 months.

I've gotten it to that point through extreme levels of testing, research of what works, and tweaking, to the point where I expect to achieve it on every article I generate.

As others have said, it's all about testing and building upon your early successes. You must look at each article and ask yourself WHY it performed as it did.

If it was a hit, why was it a hit? If it failed, why did it fail?

You'll quickly zero in on the trigger points regarding what makes an article click in the mind of the reader, and how to best lead them where you want to go.

A few random tips come to mind:

1. Quality works - If your article is generic, offers no real insight, and is basically a reworded version of everything out there, your CTR will suffer no matter how well your resource box is written.

2. Impart a friendly personal touch within the articles, and make that personal touch match the intended reader demographic. Meaning, if you're writing about a product that teaches knitting to seniors, don't use a voice that is closer to a hip, edgy, cocky, high-school student. Same goes for women versus men, modify your writing to match the audience.

3. Use bolded paragraph headers that don't reveal what the tip is directly. This is something you see in good copywriting all the time, and it's something I rarely see in articles.

Instead of:

"1. Get more traffic by writing articles and submitting them to the major directories" as your paragraph lead in, use this instead:

"1. This simple tip can increase traffic by 500%".

THEN go into the normal paragraph's worth of info regarding article marketing.

This gets them to actually read the longer portions of the article instead of just skimming the bolded "tips" and then clicking off the page.

There are so many ways to increase CTR. It takes time, effort, and extreme analysis, but in the end you'll wind up being able to bracket a sweet 30%+ level of performance any time you want...which not only increases your traffic-per-article significantly, it cuts your work load down to achieve the same $$$.

lol, some very misinformed people are posting in this thread. High CTR is not indicative of quality, quite the opposite, it's indicative of poor quality. You should really focus on improving the quality of your content and your conversion rate.

Coincidently, once I focussed on creating really high quality, content rich articles, in the area of 700-1500 words, I found my CTR dropped, but my conversions increased.

I know many other highly successful article marketers who have experienced the same thing.

Chris

I have some articles with 10% click through and some with hardly any. I think i depends on the subject a lot.

Hi,

As others have said quality articles, always out weighs CTR. Also it will depend on the niche you are working in. I know people who write articles and they get just a few clicks and from those clicks they earn good money.

How ????

The write a quality article, which in turn goes to a quality website, with a quality product, and because they target the niche, most people who click on the link will buy, or sign up for a newsletter.

Yes we all would love a high CTR, but how many from those high CTR, go on and buy something or take action on the site they are taken to ?