113 Unique Visits Per Sale... Should I Be Happy?

35 replies
My landing page right now is getting me a sale for about even 113 visitors I have. While a less than 1% conversion rate doesn't sound too great (my page sends about 55% of these visits onto the vendor) doesn't sound great, ALL of this traffic is coming from random EZA viewers.

So I have to ask... Is this a good rate for converting people who just get to your site through EZA article submissions (i.e. they aren't finding me on Google through "buying" keywords or anything yet) or should I be concerned about my pre-sell?

So Again:

Random EZA article traffic to landing page.
CT-Rate: 55%
# of Lander visits per sale: 113

I just want to know if that's any good or not : )

Thanks,

- Brandon


Edit: The site is located at the link below in case anyone wants to see it or has suggestions...

http://www.how-to-get-a-bigger-penis.info/
#113 #happy #sale #unique #visits
  • Profile picture of the author yommys01
    That is not so good in my opinion. I get a sale out of 50 visits ( sometime 2 ). However, mine is a review site.
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  • Profile picture of the author Branlan17
    Right I know the overall conversion isn't great, but I'm wondering where does your traffic come from? All of these sales so far have come from people who have just seen my articles in the "recently submitted" category on EZA.
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    • Profile picture of the author yommys01
      Originally Posted by Branlan17 View Post

      Right I know the overall conversion isn't great, but I'm wondering where does your traffic come from? All of these sales so far have come from people who have just seen my articles in the "recently submitted" category on EZA.
      What I notice is that the traffic from Ezine articles are always buying traffic. I have sold 4 sites ( just sold the fourth for $1599 ) in a particular niche and all I do is to submit articles to ezinearticles.

      I get writers ( from this place ), have them write good articles ( usually between 50-200 if I intend flipping the site ) and then submit them to ezinearticles.com.

      I made at least 1 sale from 4 articles per day. No backlinks, no blog commenting, no forum posting just article submissions.
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      • Profile picture of the author Spiritjoy
        Originally Posted by yommys01 View Post

        What I notice is that the traffic from Ezine articles are always buying traffic.

        I made at least 1 sale from 4 articles per day. No backlinks, no blog commenting, no forum posting just article submissions.
        Not true..Ezinearticle has a lot of lookers also. Ezine articles can be very good depending on the niche.Ezine has a large readership in their community but many are just that readers not buyers! . I like ezine but it depends on the niche. I think the value in ezine is maybe getting the 1st page on google.

        I think you should leave the original page you were selling before you started this thread.. Leave it all the same you were doing fine. I hope you have a saved copy. I would not change a thing. Next i thinnk you did a great pre- sale but then when you go to the affliate page you start to sell them all over again. I think the buyer was ready when he left your page. Can you go right to the sale from your page? Your site IS your landing and sales page, they should not have to read all that stuff again on the affliate page.

        P.S Never rely on one site for traffic. Ezine can stop your account then you have no traffic. Google could fall out of love with ezine and you have no traffic.
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        • Profile picture of the author opiel
          Branlan17, what is a refund rate for PE programs in your experiance.

          The claims made by PE sites are beyond ludicrous so I would imagine that a lot of "dudes" would get upset and ask for their money back.

          Thanks.
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  • Profile picture of the author petelta
    Yea, 1% is low. Think of it this way though. You are making money and someone is buying. That means you need to test out your sales funnel to get the conversions up. You could also look into how you are writing your articles. You might need to qualify your traffic more and get more targeted.

    Depending on your niche, EZA traffic might not be the best traffic too.

    Travis
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    • Profile picture of the author Branlan17
      Originally Posted by petelta View Post

      Yea, 1% is low. Think of it this way though. You are making money and someone is buying. That means you need to test out your sales funnel to get the conversions up. You could also look into how you are writing your articles. You might need to qualify your traffic more and get more targeted.

      Depending on your niche, EZA traffic might not be the best traffic too.

      Travis

      Right, I do plan on ranking the site on Google (along with some articles) but for now all I have to go on is the EZA visitors, conversion might go up with organic traffic i dunno.

      The site is located at How To Get A Bigger Penis - Really? - How To Get A Bigger Penis
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      • Profile picture of the author petelta
        Originally Posted by Branlan17 View Post

        Right, I do plan on ranking the site on Google (along with some articles) but for now all I have to go on is the EZA visitors, conversion might go up with organic traffic i dunno.

        The site is located at How To Get A Bigger Penis - Really? - How To Get A Bigger Penis

        It looks to me like it's the product's sales page. I've never tried the men's enhancement market so I'm not sure what does well in that market, but I just don't like the sales pages.

        You send them to that review type site from the EZA articles. Your review site looks like a sales page somewhat. I would suggest making the review a little shorter and maybe review another product or two. You send to the actual sales page from there.

        Have you really followed this companies sales page. Their opening sales page doesn't look very inviting for one. Then at the end of the page when you would want someone to buy, they have the big headline link lead to another article. It should be the BUY NOW link that's bigger text. Then another page does that, and another, and 4 more. At the end of this 6 sales page series it puts the buy link in big text...finally!

        So, it looks like a combination of things just from taking a look at it for a minute.

        You are making sales though, so your getting attention of the market. Make some minor changes and you could be doing much better.

        Travis
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  • Profile picture of the author mlord10
    There are several factors that determine if this is a good conversion rate. For example, if you are promoting an affiliate product that only pays $10 per sale, then you making less than 10 cents per unique visitor, which is not so good in my opinion.

    However, if you are selling a high end item such as a software product or service that pays you $500 per sale, then you are making almost $5 per unique visitor, which is excellent!

    Ultimately no one can tell you if it is "great" or "poor" because all that matters is that you are satisfied with your results. If you are not then I guess you have answered your own question.
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  • Profile picture of the author Branlan17
    Well I'm not sure exactly how to better "pre-sell" them (I'd love to know). I'm making a sale for every 60-70 hops so i don't think the sales page is too terrible.
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  • Profile picture of the author yommys01
    There are so many ways to presell your traffic. Use can use a review page or build a list.

    I list the build a list method. I don't do it because I can't find an autoresponder that will accept paypal but I am sure it will work fine.

    Build a list, send them about 4 follow up messages in a week with no links ( just useful stuffs), write a review of the product you want to market then introduct the product at the end of the 5th message.

    The first 4 messages will hep build trust between you and them and they will have no problem to buy from you especially if you send them good stuffs only and if the review you have written is good.

    It is idea that came into my head while analysing my business and where I want to be.
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  • Profile picture of the author WD Mino
    The funniest thing about those kind of products is well that they exist. All one needs to do is understand the human body and never have to worry about that again. it is just funny what sells these days.

    On a different note Brandon I think that your conversion rate is not that great but definitely not bad especially just traffic from EZA plug some more articles see if you can boost it a bit but that is not bad considering
    -WD
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  • Profile picture of the author petelta
    1 sale out of every 60 is 1.7%. I think you're pre-selling them too much. Go through the sales pages in the shoes of someone who wants to buy a product for enhancement.

    Just my thoughts on it.
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  • Penis Enlargement, although off-topic does work I do it myself and have a brother who does. There's a whole forum dedicated to it where people post their progress with pictures and measurements.

    And no it's not for people who just want bigger penises. It also improves blood flow, erections etc

    What doesn't exist is those quick claims, and stupid contraptions

    Jay.

    To stay on topic, your conversion could be better. Try releasing other versions written differently and see how it goes.
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  • Profile picture of the author Branlan17
    I just made some changes... One thing that might make it less "selly" is removing the "benefits of penis advantage" part but I dunno it might be giving me some CTs. What do you think of the new page? I've tried to consolidate some things and make it more of a review for the program.
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  • you don't want to remove the benefits of Penis Enlargement, you have to identify what their fears with having or mentally thinking their penis is small, with the answer and the benefits it would bring. For example:

    Tired of meeting women because <--insert fear-->

    add new discovery or what ever here

    Benefits

    -...
    -...
    -...

    Then rally them up by using examples of what could happen in the future by directly targeting the user and achieving those benefits.

    Other fears is premature ejaculation etc

    Oh, I say don't remove the benefits because with Penis enlargement specifically, people want to know what the exercises actually do for them. As someone who has been through the process, it only pumps you up more.

    Jay.
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  • Profile picture of the author SantiSantana
    YOu could also find a nother product ( or brand to promote) with a different style of sales page and test if it converts better. It could be that the one thing that´s not working is not under your control ( the sales page).
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    • Profile picture of the author Jeremy Kelsall
      One thing that I always take into account with conversion rates is, how easy is the traffic to get?

      If 150 visitors is easy to get then it is a good conversion rate - if not, you should make some adjustments.

      Maybe try redirecting right to the sales page...

      Maybe try setting up a review type site...

      Maybe try taking some PLR and creating your own product and selling it for half the price
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  • Profile picture of the author tylerdrun
    You are converting better than the others pal. I personaly promoted it with a direct link. Around 400 clicks and no sales. The niche has a lot of clicks coming in but converts poorly. It's easy to get around hundred visitors from one article in this niche if you know how to craft titles. If it's profitable for you, I am thinking of promoting it.

    But EZA is extremely hard on these articles. It's difficult to get 'em approved. But the niche is extremely hot.
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    • Profile picture of the author Platinum Matt
      Honestly, you HAVE to ignore what other people THINK your conversion rate should be.

      1% is said to be industry average.

      BS... I don't know WHO started that rumour, and maybe once upon a time it was true, but nowadays, conversion ratios vary sooooo wildly between traffic source, level of pre-sell and literally hundreds of other factors, you really can't put ANY trust in % numbers people go on about.

      I'll tell you you SHOULD be happy. And if you're making money, why worry? You're doing better than 99% of the people here on this forum because you ARE making money and not just spending it chasing the latest bright and shiny business opportunity.

      Keep up the great work!

      With the right pre-sell you CAN improve your ratio, but work on it over time. Build your traffic. Tweak your pre-sell and you'll do GREAT!
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  • Profile picture of the author Platinum Matt
    Branlan... Another issue...

    I have a feeling your conversion ratio is actually a lot higher than you suggest.

    You're talking about the conversion ratio of visitors that hit your page from EZA.

    If you look at the conversion ratio from CLICKS to your hoplink (i.e. the people that click through to the merchant site from your site), I'm guessing you'll see about 1 sale in 68 visitors.

    That's a very good ratio.
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  • Profile picture of the author tomcam
    @Jason, in the TMI department, I'm still trying to figure out what kind of conversations led you and your brother to realize you were using this product...
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  • Profile picture of the author MrDay
    Ezine's traffic can be different than Targeted search engine traffic, so you're NOT doing horrible with your conversion rate. In fact, that's not bad at all, but it probably wouldn't hurt if you experimented around a little with your LP.

    But, I checked out your site and it looks pretty darn good. I was a little surprised, you pretty much know what you're doing. Just keep at it!

    good luck!
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  • Profile picture of the author lowjo
    OK. You've got good enough volume through EA. I know that the product site converts pretty well with targeted traffic (like yours) in fact you are hitting about 1.7 - 2% right?

    What I'd test is using a URL redirect and skip your site entirely. After all your article is a kind of pre-sell.

    You aren't collecting leads right? So why go to the trouble of getting in the middle and then relying on your web copy?

    Just an idea, I happen to know that EA traffic and YouTube with direct linking via domain forwarding is working extremely well with this product...

    EA has no problem with this approach:

    "EzineArticles.com Editorial Guidelines: (AFFILIATE PROGRAMS):

    Affiliate links will be allowed if the link is a domain name you own which forward/redirects to the affiliate link from the top-level of the domain name. For example, it is permissible to forward to an affiliate link..."


    So unless you can prove you are adding fuel to the fire and boosting sales or you are purposefully directing traffic to download your "viral" book or subscription or whatever really good reason you have to do this I have to ask why are you standing in the way of the vendor.

    Want to do a simple test just grab an info domain, redirect it and submit an article the same quality etc and track EA clicks Vs conversions. Or pick an article that is doing OK and edit it, might kill it in the SERPS for a day or two but then you can compare apples with apples.

    Just my 2c, and nothing against your site which is good, or your method which is sound, but worth testing because the real goal is to make money out of this....isn't it?

    Cheers,


    Jonathan
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  • Profile picture of the author Platinum Matt
    It's worth testing but IMO with the right pre-sell you will boost conversions.

    However, if half the people aren't clicking through to the vendor's site because they are getting lost in the pre-sell, it may pay better to simply send them straight. Like I said. Worth testing.
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    • Profile picture of the author imintern
      To me 1 sale for every 113 visitors is not that bad. I remember that Ed Dale in his 30 Day Challenge program told the particpants to expect 1 sale for every 200 visitors to the landing page. Actually I think it will vary from niche to niche. For example, if the prospect feels that there are more than enough information available for free for a particular niche he or she may not use his or her credit card. And if you pre-sell or give away too much information that could happen too.

      The best thing is to keep testing and see if you can achieve more. You can try audio / video messages, for example, to test if that works. There are already quite a few good replies which will give you some ideas. All the best.
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    • Profile picture of the author lowjo
      Originally Posted by Platinum Matt View Post

      It's worth testing but IMO with the right pre-sell you will boost conversions.

      However, if half the people aren't clicking through to the vendor's site because they are getting lost in the pre-sell, it may pay better to simply send them straight. Like I said. Worth testing.
      Yup, exactly. The right pre-sell boosts and the wrong pre-sell kills.

      Never know with out testing. I'm not pitching direct linking as a good solution because it's not the way I do things most of the time but sometimes I just can't beat a good sales page so why fight it.

      If you send traffic directly then you have good baseline without pre-sell. Compare that with your current pre-sell and keep tweaking until you do better than the baseline.

      Well, if you really want to get the most out of your traffic and you feel it's worth the effort.

      May not be.

      Cheers,

      Jonathan
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  • Profile picture of the author SunnySahu
    Definitely some great ideas worth testing.

    Try tweaking your presell page and also sending direct traffic to the vendor's page. See if it boosts conversions. Best of luck!
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  • Profile picture of the author Branlan17
    I haven't had a single refund but I've only sold about 40 of this prodcut so far.

    @spiritjoy: Do you like the page as is now? I changed it back to how it was originally but made a few small tweaks

    Oh and to add to the refund thing, I've actually gotten a few thank you e-mails lol so who knows

    P.S. I appreciate everyone's help and input here.
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    • Profile picture of the author opiel
      Originally Posted by Branlan17 View Post

      I haven't had a single refund but I've only sold about 40 of this prodcut so far.
      It is strange... especially considering that the claims they are making are ludicrous even by PE standards. Perhaps this is the way to go.
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  • Profile picture of the author rusanka
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  • Profile picture of the author Spiritjoy
    Branlan17 I think it is perfect except the ihop page. I think you have a great homepage and the sale is ready!, here is the only problem ..why are there always 2 options on the ihop page. (buy or read more) The buyer is ready but it always give 2 options (buy or read more) I do not know if you can alter it but it should only have the buy option. If the more info must stay it should be flipped (buy now on top and a small more information on bottom ..right now it is backwards) Bag the sale. They were ready just from your great home page. They need no more options. Even if you leave it as it is i think you will get good sales once google finds you.

    P.s i think the teen market and foreign market would give you great sales
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  • Profile picture of the author Patrick Mader
    Originally Posted by Branlan17 View Post

    My landing page right now is getting me a sale for about even 113 visitors I have. While a less than 1% conversion rate doesn't sound too great (my page sends about 55% of these visits onto the vendor) doesn't sound great, ALL of this traffic is coming from random EZA viewers.

    So I have to ask... Is this a good rate for converting people who just get to your site through EZA article submissions (i.e. they aren't finding me on Google through "buying" keywords or anything yet) or should I be concerned about my pre-sell?

    So Again:

    Random EZA article traffic to landing page.
    CT-Rate: 55%
    # of Lander visits per sale: 113

    I just want to know if that's any good or not : )

    Thanks,

    - Brandon


    Edit: The site is located at the link below in case anyone wants to see it or has suggestions...

    How To Get A Bigger Penis - Really? - How To Get A Bigger Penis
    What to say about this? Ok let me... Yes you should be happy just because you made a sale. Also let me say, i have sometimes had 250 uniques to get one sale when i started out.

    Just be happy and work harder to get more.

    Cheers,

    Patrick
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