113 Unique Visits Per Sale... Should I Be Happy?

That is not so good in my opinion. I get a sale out of 50 visits ( sometime 2 ). However, mine is a review site.

Right I know the overall conversion isn't great, but I'm wondering where does your traffic come from? All of these sales so far have come from people who have just seen my articles in the "recently submitted" category on EZA.

Yea, 1% is low. Think of it this way though. You are making money and someone is buying. That means you need to test out your sales funnel to get the conversions up. You could also look into how you are writing your articles. You might need to qualify your traffic more and get more targeted.

Depending on your niche, EZA traffic might not be the best traffic too.

Travis

There are several factors that determine if this is a good conversion rate. For example, if you are promoting an affiliate product that only pays $10 per sale, then you making less than 10 cents per unique visitor, which is not so good in my opinion.

However, if you are selling a high end item such as a software product or service that pays you $500 per sale, then you are making almost $5 per unique visitor, which is excellent!

Ultimately no one can tell you if it is "great" or "poor" because all that matters is that you are satisfied with your results. If you are not then I guess you have answered your own question.

Well I'm not sure exactly how to better "pre-sell" them (I'd love to know). I'm making a sale for every 60-70 hops so i don't think the sales page is too terrible.

There are so many ways to presell your traffic. Use can use a review page or build a list.

I list the build a list method. I don't do it because I can't find an autoresponder that will accept paypal but I am sure it will work fine.

Build a list, send them about 4 follow up messages in a week with no links ( just useful stuffs), write a review of the product you want to market then introduct the product at the end of the 5th message.

The first 4 messages will hep build trust between you and them and they will have no problem to buy from you especially if you send them good stuffs only and if the review you have written is good.

It is idea that came into my head while analysing my business and where I want to be.

The funniest thing about those kind of products is well that they exist. All one needs to do is understand the human body and never have to worry about that again. it is just funny what sells these days.

On a different note Brandon I think that your conversion rate is not that great but definitely not bad especially just traffic from EZA plug some more articles see if you can boost it a bit but that is not bad considering
-WD

1 sale out of every 60 is 1.7%. I think you're pre-selling them too much. Go through the sales pages in the shoes of someone who wants to buy a product for enhancement.

Just my thoughts on it.

Penis Enlargement, although off-topic does work I do it myself and have a brother who does. There's a whole forum dedicated to it where people post their progress with pictures and measurements.

And no it's not for people who just want bigger penises. It also improves blood flow, erections etc

What doesn't exist is those quick claims, and stupid contraptions

Jay.

To stay on topic, your conversion could be better. Try releasing other versions written differently and see how it goes.

I just made some changes... One thing that might make it less "selly" is removing the "benefits of penis advantage" part but I dunno it might be giving me some CTs. What do you think of the new page? I've tried to consolidate some things and make it more of a review for the program.

you don't want to remove the benefits of Penis Enlargement, you have to identify what their fears with having or mentally thinking their penis is small, with the answer and the benefits it would bring. For example:

Tired of meeting women because <--insert fear-->

add new discovery or what ever here

Benefits

-...
-...
-...

Then rally them up by using examples of what could happen in the future by directly targeting the user and achieving those benefits.

Other fears is premature ejaculation etc

Oh, I say don't remove the benefits because with Penis enlargement specifically, people want to know what the exercises actually do for them. As someone who has been through the process, it only pumps you up more.

Jay.

YOu could also find a nother product ( or brand to promote) with a different style of sales page and test if it converts better. It could be that the one thing that´s not working is not under your control ( the sales page).

You are converting better than the others pal. I personaly promoted it with a direct link. Around 400 clicks and no sales. The niche has a lot of clicks coming in but converts poorly. It's easy to get around hundred visitors from one article in this niche if you know how to craft titles. If it's profitable for you, I am thinking of promoting it.

But EZA is extremely hard on these articles. It's difficult to get 'em approved. But the niche is extremely hot.

Branlan... Another issue...

I have a feeling your conversion ratio is actually a lot higher than you suggest.

You're talking about the conversion ratio of visitors that hit your page from EZA.

If you look at the conversion ratio from CLICKS to your hoplink (i.e. the people that click through to the merchant site from your site), I'm guessing you'll see about 1 sale in 68 visitors.

That's a very good ratio.

@Jason, in the TMI department, I'm still trying to figure out what kind of conversations led you and your brother to realize you were using this product...

Ezine's traffic can be different than Targeted search engine traffic, so you're NOT doing horrible with your conversion rate. In fact, that's not bad at all, but it probably wouldn't hurt if you experimented around a little with your LP.

But, I checked out your site and it looks pretty darn good. I was a little surprised, you pretty much know what you're doing. Just keep at it!

good luck!

OK. You've got good enough volume through EA. I know that the product site converts pretty well with targeted traffic (like yours) in fact you are hitting about 1.7 - 2% right?

What I'd test is using a URL redirect and skip your site entirely. After all your article is a kind of pre-sell.

You aren't collecting leads right? So why go to the trouble of getting in the middle and then relying on your web copy?

Just an idea, I happen to know that EA traffic and YouTube with direct linking via domain forwarding is working extremely well with this product...

EA has no problem with this approach:

"EzineArticles.com Editorial Guidelines: (AFFILIATE PROGRAMS):

Affiliate links will be allowed if the link is a domain name you own which forward/redirects to the affiliate link from the top-level of the domain name. For example, it is permissible to forward to an affiliate link..."


So unless you can prove you are adding fuel to the fire and boosting sales or you are purposefully directing traffic to download your "viral" book or subscription or whatever really good reason you have to do this I have to ask why are you standing in the way of the vendor.

Want to do a simple test just grab an info domain, redirect it and submit an article the same quality etc and track EA clicks Vs conversions. Or pick an article that is doing OK and edit it, might kill it in the SERPS for a day or two but then you can compare apples with apples.

Just my 2c, and nothing against your site which is good, or your method which is sound, but worth testing because the real goal is to make money out of this....isn't it?

Cheers,


Jonathan

It's worth testing but IMO with the right pre-sell you will boost conversions.

However, if half the people aren't clicking through to the vendor's site because they are getting lost in the pre-sell, it may pay better to simply send them straight. Like I said. Worth testing.

Definitely some great ideas worth testing.

Try tweaking your presell page and also sending direct traffic to the vendor's page. See if it boosts conversions. Best of luck!

I haven't had a single refund but I've only sold about 40 of this prodcut so far.

@spiritjoy: Do you like the page as is now? I changed it back to how it was originally but made a few small tweaks

Oh and to add to the refund thing, I've actually gotten a few thank you e-mails lol so who knows

P.S. I appreciate everyone's help and input here.

Branlan17 I think it is perfect except the ihop page. I think you have a great homepage and the sale is ready!, here is the only problem ..why are there always 2 options on the ihop page. (buy or read more) The buyer is ready but it always give 2 options (buy or read more) I do not know if you can alter it but it should only have the buy option. If the more info must stay it should be flipped (buy now on top and a small more information on bottom ..right now it is backwards) Bag the sale. They were ready just from your great home page. They need no more options. Even if you leave it as it is i think you will get good sales once google finds you.

P.s i think the teen market and foreign market would give you great sales

What to say about this? Ok let me... Yes you should be happy just because you made a sale. Also let me say, i have sometimes had 250 uniques to get one sale when i started out.

Just be happy and work harder to get more.

Cheers,

Patrick