Is google trying to kill artificial backlinks?

12 replies
If you look at a lot of pages now on the internet it is becoming possible to log in using your facebook, google, openID, msn, yahoo usernames and passwords so that more and more websites are linked all the time...

Is this simply a covert operation from the big boys to stop artificial backlinking (either now or in the future) or am I simply being paranoid?

If you think about it if you log somewhere with your google password they know you have just come from your site and that a backlink isnt truly a vote for your site but a manipulation of the algorythm, do it enough times and you will see a definite pattern of what is actually relevent and what is simply necessary marketing...
#artificial #backlinks #google #kill
  • Profile picture of the author CDarklock
    Originally Posted by Sparhawke View Post

    Is this simply a covert operation from the big boys to stop artificial backlinking (either now or in the future) or am I simply being paranoid?
    "Murder cannot be hid long; a man's son may, but at the length truth will out."

    If your business depends on hiding something, UR DOIN IT WRONG.
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    "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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    • Profile picture of the author ExRat
      Hi Sparhawke,

      I disagree with CDarklock and believe that when it comes to SEO, it's important to cover your tracks and think about how you operate, in terms of making your artifical promotion efforts appear to be as organic as possible.

      This is the difference between playing at it, or taking it seriously, in my opinion. And I don't believe that the analogy fits.

      To answer your question, I think it's important not to look at it in your own terms, but to try and understand the scale of Google's data gathering and analysis.

      It's not about tracking YOUR actions and trying to catch YOU out.

      But it's more about aggregating an absolute ton of data and then spending their time and ample resources on using this data as effectively as possible.

      Therefore - this login situation you refer to is not JUST about backlinking. That is part of it, but with the quantity of data that they have it's about much more than that.

      For example, what percentage of users that they track do you think are involved in creating their own backlinks for their own websites?

      Think about it in those terms and make a reasonably accurate guess at the percentage and you will then realise that their priorities do not revolve around site builders, but the average consumer who is using their search engine to find what they want. All of their power derives (originally) from that search engine. If that part of the system fails the user, everything else collapses as they won't be able to continue to mine the data that powers all of their business.

      If they didn't hold the badge of 'most popular search engine', then their email would be just another free email - likewise for all of their services. And the ones that produce the most revenue for them would also fail.

      They make their money from data - not just by having it, but what they do with it.

      Of course they would like to 'kill artificial backlinks.' But the reasons for the scenario you mention (the shared logins) goes way deeper than that.
      Signature


      Roger Davis

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      • Profile picture of the author imintern
        Great Reply ExRat. Can't agree more.

        In one of those YouTube videos under he Google Webmaster Cahnnel I heared Matt Cutts explaing why and how we should promote our websites by building backlinks. So, if we consider the backlinks build by a webmaster to promote his/her own website as "artificial backlinks" then I don't think Google has any problem with that.

        Here is great Google Resource for Webmasters

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      • Profile picture of the author CDarklock
        Originally Posted by ExRat View Post

        when it comes to SEO, it's important to cover your tracks and think about how you operate, in terms of making your artifical promotion efforts appear to be as organic as possible.
        Personally, whenever a business strategy seems to revolve around not getting caught, I tend to stop and think about it a little more.

        YMMV.
        Signature
        "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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    • Profile picture of the author bgmacaw
      Originally Posted by CDarklock View Post

      If your business depends on hiding something, UR DOIN IT WRONG.
      That's a rather naive statement. Every company's business depends on hiding things, even Google's. Just because you don't have a plush Silicon Valley office paid for with millions of venture capital funding doesn't mean that you give up your privacy.
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  • Profile picture of the author TheRichJerksNet
    Google is not "king" ...lol - They are not trying to kill any backlinks...

    Fact is backlinks matter a great deal and so does high quality informative content. With the explosion of social media the search engines will be looking for social references for validation of your content.

    Google no longer pays any attention to the meta keyword or description tags, they play no part in your rankings anymore on google. What does is those keywords, quality content, and social validation..

    Social references for validation is backlinks created by 3rd party users or you building your own backlinks, either way the search engines have no idea who built those backlinks.

    James
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  • Profile picture of the author dvduval
    It's also a great feeling to not need to cover your tracks because backlinks are growing everyday as a result of normal behavior. I just want to point out is is possible to build such a site.
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    It is okay to contact me! I have been developing software since 1999, creating many popular products like phpLD.
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    • Profile picture of the author ExRat
      Hi CDarklock,

      Personally, whenever a business strategy seems to revolve around not getting caught, I tend to stop and think about it a little more.
      It's entirely dependent on who, or what, you are getting caught by. The laws of the land? Or caught out by the propaganda of a competitive entity which would like you to run your business in the way that they want?

      If it's a hypocritical company who build a business out of illegally scraping other peoples' copyrighted content, then suggesting via their 'rules' that others can't do this, that or the other, then it requires much less 'ethical' consideration.

      If they go around spouting 'do no evil' as their motto and then do precisely that, it helps me to decide how much weight I give to their 'rules' and it gives me a buzz to get the better of them in those circumstances - it makes the tedious process of SEO much more fun - especially when half of your competitors seem to think that Google own the internet.

      I think about ethical matters deeply, and am guided by my own principles. Your implication that I do not, is ridiculous and demonstrative of your misunderstanding of the situation.

      I pity anyone in this business who falls for their propaganda to the extent that they start confusing Google's webmaster guidelines with the laws of the land, or the expected ethical behaviour of the majority. Making such a fundamental and sheepish error will not bode well for their survival in business.
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      Roger Davis

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  • Profile picture of the author jstover77
    Banned
    It is all about randomizing and variating your backlinks. Google has some of the brightest people in the world working for them. When you make 1 million per hour, you can afford to pay them. Google's algos are looking for patterns. Much like the recent deployment to sniff out spun articles, and linkwheels. If you randomize your backlinking efforts enough, and spend time to make content, usernames, anchor text ect.. unique, then there is no way that Google could ever figure out what you are up to.
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  • Profile picture of the author Marketstriker
    Google's actions sometime look unethical. For example, I think it's not confidential to show my search results to anyone else. But Google can do it. From the other side I understand that this is one of the processes they do to work with data. And I think it's just enough to know about principles of data processing by Google to prevent problems with your backlinks or search rate. As for me I do know this principles and don't have big problems with my SEO strategy realization.
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