The magic button of how to sell is in these 2 lines.

by 7 replies
9
If you asked someone..."Who sold you that shirt?" it comes across as offensive and derogatory.

If you asked someone..."Where'd you buy that shirt?" it comes across as a big compliment.

The answer to the question..."how do I sell stuff?" is wrapped up in those 2 lines.
#main internet marketing discussion forum #button #how to sell #lines #magic #sell
  • Both questions can be taken both ways.

    It's all in HOW the question is asked.

    "Hey, who sold you that shirt?", said in an almost lilting and excited voice translates as, "because I want one, too!"

    "Where'd you buy that shirt?", asked in a state of disbelief or with a smirk translates as, "so I know where not to shop".

    There is a LOT of value in knowing what questions to ask (open vs. closed questions, for example), but that's only part of the story. Also, just complimenting and being nice to your sales page readers isn't enough.

    I understand your point, yet it is only one part of one "button", IMHO.

    All the best,
    Michael
    • [1] reply
    • Have you ever asked in an exciting voice..."Who sold you that shirt?"

      I would think that would be excitement over the salesperson rather than the shirt.
  • If the point being made by the OP is that of audience, I agree. We have to be able to understand the point of view of the buyer and empathize with them. In other words, if we can walk a mile in their shoes they may buy new ones from us.

    -Rich
    • [1] reply
    • I'd say there are 5 ways you can ask the question

      "WHO sold you that shirt?"

      "Who SOLD you that shirt?

      "Who sold YOU that shirt?

      "Who sold you THAT shirt?

      "Who sold you that SHIRT?


      but there's only one magic button





      Harvey
      • [ 1 ] Thanks
      • [1] reply
Join the discussion

Next Topics on Trending Feed