Ok, I've been wanting to integrate SOC's greeting card program with my weekly e-zine for several reasons: I think it will help my e-zine stand out of the glut of e-zines crowding everyone's inbox and a greeting card is more likely to be opened and establish a relationship with a prospective customer than any other piece of mail.
Trouble is, I'm not sure how to do it.
If I remember correctly, AWeber lets you create as many fields in your opt-in form as you want, so you can create fields for the physical address. Then you'd have to import them manually into SOC's program.
Shouldn't be too hard, just time-consuming. Should I do this differently?
Is SOC the only company offering the type of product/service they do? I've heard good things about them, but I've also heard some Warriors question the quality of their cards and I don't want that to reflect on my business.
Right now, I'm thinking of sending out a greeting card once a month to complement my weekly e-zine. I can also do cards for birthdays and holidays, etc.
Thoughts? Ideas? Advice?
If done correctly, I think this could be a powerful program combining the power of electronic communication and physical mail.
I look forward to your comments.