EzineArticles observation
If you take a look at the most viewed articles in the last 90 days, and compare it to the recently submitted articles.
I see a common trend is that the headlines/titles are 50 - 100 % longer on the most viewed than the last submitted one.
There are exeptions, but from the few tests I have done right now this seems to be the trend. The reason for this is probably that when the new article has its few first glory days in the Google, it is available for more keywords, and will get more views.
Being featured in the most viewed articles will then give backlinks and a chanse to maintain good rankings.
From now on I will be writing articles targeting more keywords with longer headlines.
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