I Suck

Did you do your keyword research?

Which keywords you're bidding on?

Who the prospects you're targeting?

Winning in PPC isn't by just putting an ad and wait for a sale

what niche? some of them are so saturated.. too many ebooks chasing too few buyers.. why not post your website and sales letter so we can take a look

you said you are a writer, so I assume your sales letter will not be too crappy.. that might not be the problem as far as conversion is conerned

Hey Rad try contacting Sara Young she has an awesome approach for us newbies.

You might want to submit it to ClickBank. If it's any good, someone might pick it up to sell it.

"I Suck"

STOP talking about my friend that way! You'll get there dude. You just started and this is your first venture. It takes time ... be easy on yourself and work hard/smart.

Yeah, I gotta agree with the poster above. PPC is a money sinkhole if you aren't pretty experienced. You might think about using articles to drive traffic to a squeeze page. Get some subscribers with a related freebie, OTO them the paid product at a nice discount. Send back-end offers to the list when you write new ones. Money is in the list.

I've used PPC very successfully.

If your offer isn't converting I would recommend giving your salespage a major overhaul.

A "pretty basic salesletter" as you mention probably isn't good enough, with so many sites using slick salespages and video etc.

The image you present is critical when it comes to selling.

Please post a link to your sales page or PM me with it.

Thanks all for your encouragement. I'm fairly sure my problem is poor sales copy. I'll post a link once I overhaul the landing page.

Thanks again!

I don't know much about PPC, although I do use it. I have notice a big difference in the amount of sales you can generate by only using commercial intended keywords. Many of you warriors already know what Tool I'm talking about, and for those who don't, here it is:

Detecting Online Commercial Intention: Audience Intelligence: adCenter Labs

If you are bidding on keywords that do not have a commercial intent, then how are you trying to convert them in to buys. PPC is all about message to market match, you have to target you visitor down to the tiniest detail. Take your keywords and then run them though that online tool, then remove the non-commercial keywords.

After that, I would set up a tracking for every move the visitor can take, then analyze the tracking data to see were you are loosing them. In addition, if you are not building a list, to keep in contact with them, I would re-do the landing page, and add a opt in box. Do this because it is a simple fact, that people do not buy on the first time they see your offer. You need some way to keep in contact with them and that is what an email list dose.

On a second note, If you are serious about mastering your PPC, then I would recommend checking out Jonathan Budd's PPC Mastery Course, which can be found here:

The Network Marketing Industries Most Cutting Edge Pay-Per-Click Marketing Mentoring Program.
(Not an Affiliate Link)


Hope that was helpful, Good luck

How many clicks to your sales page have you had? If you are less than a couple hundred, how can you be doing any kind of analysis?

Don't scrap your current page, setup a split test, and rotate the page you are sending them to. Then you can at least discover what is effective. Do the same thing with your Adwords ad. (Just not simultaneously.)

Split testing is the only way you are going to narrow down the problem. As you will find many, many successful Warriors telling you....test, test, test

I'd back off the PPC, and try to get a good test ran of my sales page, and sales process with Article Traffic before spending too much on PPC.

PPC is great to send to a tested and proven sales page, otherwise it is likely going to be wasted money. (Unless you have deep pockets, and want to do your testing with PPC.)