Have I cracked the code?
See, I was browsing this thread and noticing that everyone was saying the $77 front end product was crap, super basic and geared towards newbies.
That's when it hit home.
The really successful guys at the top of the IM food chain? They give that kind of product away for FREE. For an example of this, I'm sure most people on here checked out the free promotional vids for Andy Jenkins' Video Boss training, right? He could have easily rounded the 3 freebie videos with a 4th "putting it all together video", slapped a PDF guide on there, and sold it for $97 on Clickbank, and it would be on par with or better than a lot of the products out there.
But he didn't. He gave it away for free, and rather than selling the rest (read: meat) of the course as 2 pricey upsells and a continuity offer, he sold the whole shebang for the kingly sum of $1997.
You can trace this whole methodology to the vast majority of impressively successful marketers. Now maybe this is common knowledge and I'm just late to the party here, but this was quite the breakthrough for me.
For the TLDR crowd: Seems to me like the marketers who are really killing it online are giving away the "front end" product for free.
Thoughts, comments? Have I nailed it or am I way off the mark?
JUST >>> $1 >>> ONE BUCK >>> ONE DOLLAR
Niche Pro Profits - How I raked in OVER $120k in 9 months with authority niche sites...
Niche Pro Profits - How I raked in OVER $120k in 9 months with authority niche sites...
Niche Pro Profits - How I raked in OVER $120k in 9 months with authority niche sites...
Petition Against RA 10175
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