Stupid trick doubled my open rate
I tested this on 4 different lists yesterday, with 4 different subject lines and more or less doubled my open rate across the board.
Here's what I did in a nutshell:
Sent HTML of my site.
I took the basic template of my sites in each of those 4 niches (nice looking minisite designs with graphical backgrounds, headers, etc.) and opened them up in my html editor (nvu).
I removed all of the content and typed in my mail within the body area of the page.
I copied and pasted everything more or less between the body tags and pasted it into the wsiwyg html editor in aweber and sent off the mails.
That's it.
My guess and the hunch that I was going on when I tried it was that a lot of people are using some mail client like outlook or live mail where you have the inbox/subject lines in the left pane and the message in the larger right hand pane, and that the heavy and nice looking graphic content got people to open the mail.
Pretty surprising to me.
It was only one test so I'm not preaching it as gospel and it might not even work again, but I tested across multiple lists in multiple niches with different subject lines and the results were nearly identical in that my open rate basically doubled.
Just thought it was something that other people might want to try out.
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KatyaSenina -
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ZhaoAnXin -
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