Don't Get Stuck In Writing Mode Only
This place is all about making money online and being better marketers. I think being a better marketer includes figuring out more ways to use the same material to expand your customer base. It took me too long to sort of wrap my head around this concept, but I think it's important enough to merit its own thread here.
If you write articles or ebooks, what I'm talking about here is not being satisfied with just the written version. It doesn't take a lot more effort to turn something you've written into a video or even an audio version, like MP3. And that's important because online buyers are becoming more sophisticated. You'll reach a wider audience within your target market if you give them more options.
I was looking through some stats the other day and a trend I notice is that more and more of my main email list subscribers are finding my opt-in page through YouTube. I'd say it used to be almost 100% from article traffic (EZA, GoArticles, etc.) and this forum. Now it's roughly 85%-15% articles vs. videos. But the main thing is that I'm getting more subscribers overall. I didn't lose from one source to gain from the other. It's just that people who use YouTube a lot aren't really using article directories much. And that's the key here. I think we all limit ourselves as marketers by focusing entirely on one media format - written OR video OR audio - when it should be all of them if you really want to tap into your market effectively.
This used to be a problem if you were as technically challenged as I am, but it's really not any more. There are some really easy to learn and use video creation programs out there that don't cost an arm and a leg. Same for audio creation, if you want to turn your articles or ebooks into the spoken word and find that segment of your audience who likes to download audio books.
You have to go where your customers hang out. It's just not very smart marketing to ignore a large portion of that audience by ignoring sites like YouTube and the many audio book sites out there. They are growing in popularity, so you're being left behind if you don't jump on that train.
Peace.
John
If you write articles or ebooks, what I'm talking about here is not being satisfied with just the written version. It doesn't take a lot more effort to turn something you've written into a video or even an audio version, like MP3. And that's important because online buyers are becoming more sophisticated. You'll reach a wider audience within your target market if you give them more options.
I was looking through some stats the other day and a trend I notice is that more and more of my main email list subscribers are finding my opt-in page through YouTube. I'd say it used to be almost 100% from article traffic (EZA, GoArticles, etc.) and this forum. Now it's roughly 85%-15% articles vs. videos. But the main thing is that I'm getting more subscribers overall. I didn't lose from one source to gain from the other. It's just that people who use YouTube a lot aren't really using article directories much. And that's the key here. I think we all limit ourselves as marketers by focusing entirely on one media format - written OR video OR audio - when it should be all of them if you really want to tap into your market effectively.
This used to be a problem if you were as technically challenged as I am, but it's really not any more. There are some really easy to learn and use video creation programs out there that don't cost an arm and a leg. Same for audio creation, if you want to turn your articles or ebooks into the spoken word and find that segment of your audience who likes to download audio books.
You have to go where your customers hang out. It's just not very smart marketing to ignore a large portion of that audience by ignoring sites like YouTube and the many audio book sites out there. They are growing in popularity, so you're being left behind if you don't jump on that train.
Peace.
John
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