Clickbank not monetizing

by agc
21 replies
I have a site that generates decent traffic. I have put clickbank banners on the site, and so far it's generated over 300 clicks.

Not one single conversion.

What gives? The banners accurately represent what the target site will be.

And these are supposedly clickbank sites that convert well.

Any ideas on why they not converting, or what I should be looking for?
#clickbank #monetizing
  • Profile picture of the author dsmpublishing
    Hi

    Is the product any good as this seems like a very bad conversion rate? is the sales copy any good?

    Have you tried jigging it about a bit to see if that creates any changes?

    kind regards


    sam
    X
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    • Profile picture of the author shmeeko69
      From what I've heard & from my own experience, most Clickbank
      products have a very poor conversion rate, somewhere around 0.5%
      & with the over generous sixty day money back policy, doesn't really
      make the whole experience very productive.

      Sorry for being so blunt but, this is just how I view that side of
      the affiliate market place.

      Mark
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      The Rock n Roll of Marketing Reviews
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      • Profile picture of the author xiaophil
        Originally Posted by shmeeko69 View Post

        From what I've heard & from my own experience, most Clickbank
        products have a very poor conversion rate, somewhere around 0.5%
        & with the over generous sixty day money back policy, doesn't really
        make the whole experience very productive.

        Sorry for being so blunt but, this is just how I view that side of
        the affiliate market place.

        Mark
        I'm currently averaging 2.1% conversion and $0.68 / hop and have had one refund since beginning about 10 months ago.

        Things began changing for me once I started meticulously tracking everything I possibly could: from click-through and conversion rates right down to winning keywords and referrers (articles etc).

        agc are you getting order form impressions? You should definitely test your hoplinks yourself and make sure your affiliate id is appearing on the sales page.

        Also if you are not already tracking everything then now is a great time to start.

        Cheers,
        Phil
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  • Profile picture of the author entrepreneurjay
    It all depends on what your marketing and how you present the offer to your websites visitors. I would definitely switch your products up and see what happens.... Sounds like its time for a change!
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  • Profile picture of the author SaSeoPete
    Hi agc, I dont think this is about Clickbank at all. Or the merchant for that matter.

    Is your traffic targeted? Does the clickbank product that you are offering on your site solve the problem that brought the visitor to your site in the first place? You can have all the traffic in the world but if the product is not right for the market you won´t make too many sales.
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  • Profile picture of the author agc
    My traffic is not targeted. However, once they have seen the banner and clicked it, then they (to me at least) have demonstrated an interest and become targeted.

    Yes, I expect a horrible click thru rate.

    But once clicked, I'd expect at least some kind of non zero sales conversion rate.
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    • Profile picture of the author SaSeoPete
      Originally Posted by agc View Post

      My traffic is not targeted. However, once they have seen the banner and clicked it, then they (to me at least) have demonstrated an interest and become targeted.

      Yes, I expect a horrible click thru rate.

      But once clicked, I'd expect at least some kind of non zero sales conversion rate.
      Perhaps they are just curious by the banner and not in the buying mood.
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      • Profile picture of the author agc
        Originally Posted by SaSeoPete View Post

        Perhaps they are just curious by the banner and not in the buying mood.
        300 out of 300 times?

        I mean, sure, even a 1% conversion rate would be 3 sales.

        And this is just this month. If I go back farther, in the last 40 days, there are 658 hops (on around 90k impressions, or a 0.7% click thru rate), no sales, 30 order form imressions (though 28 of those I think the hop page is the order form).

        Google would have paid between $165 and $400 on those same clicks, nd probably would have had a better click thru since they target the ad to the specific content of the page impression, something that clickbank doesn't do.
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  • Profile picture of the author stevetp
    What are the sources of your traffic? Are there not CB products that would better suit your traffic?
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  • Profile picture of the author agc
    Why would you expect a non-zero conversion rate of a Clickbank sales page with entirely untargeted traffic?!
    Alexa, did you also notice the part where I said the 90,000 non targeted impressions become 300 (or actually 658) targeted hops when they click the ad?

    But to answer your question, if 50% of Americans are overweight, 30% are "on a diet", and 35% suspect their partners of cheating on them, then products that target those GENERAL demographics are in fact targeted even when untargeted.

    Thats ONE possible reason to expect a non-zero rate. I imagine there could be others as well.
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  • Profile picture of the author agc
    If thats the part you don't agree with, then why not comment on it? Being polite doesn't really help me ;-)
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    • Profile picture of the author Alexa Smith
      Banned
      [DELETED]
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      • Profile picture of the author xiaophil
        Originally Posted by agc View Post

        ...products that target those GENERAL demographics are in fact targeted even when untargeted.

        Thats ONE possible reason to expect a non-zero rate. I imagine there could be others as well.
        So when reality doesn't do what you expect, you look for reasons why reality is wrong?

        You could always try a different approach but I am guessing you are not interested in hearing about that while your universe is still misbehaving.

        Phil
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  • Profile picture of the author SaSeoPete
    agc, you are still trying to sell ice to eskimos here. You will need a complete fluke to make this sell by the sounds of it.
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  • Profile picture of the author GamedayChamp
    You will always get clicks on any ad you put on any website with 90,000 impressions. 300 clicks out of 90,000 - you can be safe to assume that most of them might have just clicked it by accident!

    So, what IS the topic of the given website? With that kind of traffic, wouldn't it be great to advertise relevant products, thus having MUCH higher clickthroughs, and existent conversions?
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  • Profile picture of the author numbnuts
    It's been my experience that most Clickbank products convert at about 1 in 1000 WITH highly targeted traffic via well written EzineArticles -> pre-sell/review page -> vendor sales page.

    So, let's do some math here:

    Let's say my average EzineArticle gets 1,000 views.

    Of those 1,000 readers, 25% click my Resource Box link, providing me with 250 site visitors.

    Those 250 site visitors are directed to a presell/review page on my Wordpress blog.

    Of those 250 visitors, about 10% click one of the affiliate links on my page and are directed to the vendor sales page.

    So, my EZA article ultimately sends 25 visitors to the vendor sales page. As noted earlier, it's been my experience that Clickbank products convert at about 1 in 1,000 once the customer hits the vendor sales page. So...in order to drive 1,000 visitors to a vendor sales page, and thus make a $25 sale using article marketing, I have to write (1,000/25=40) FOURTY EzineArticles or outsource it.

    Now, I can write 40 articles, which take about 30 minutes each. So, we are looking at about 20 hrs work, or 3 business days. Alternatively, I can outsource the article creation at about $5 an article, for a total cost of $200.

    3 business days of my time for $25? I'm better off bagging groceries.

    Outsourcing? $200 - $25 = -$175

    Either way...the bottom line is...I'M STARVING using this business model. The fact is, conversion for Clickbank eBooks flat out SUCKS. Time to move on to physical products that actually convert. A member here, Daniel Brock, has a great product on how to profit from Amazon...time to put it into action and put some food on the table.
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    • Profile picture of the author Sour
      Originally Posted by numbnuts View Post

      It's been my experience that most Clickbank products convert at about 1 in 1000 WITH highly targeted traffic...
      You're doing something wrong then. From my own personal experiences and readings on the forum, the typical conversion rate for a decently-converting CB product seems to be be roughly 1% (give or take). If it's taking you ten times the normal amount of traffic to make a sale, then something isn't right.

      But then again, you're also getting 1000 hits per article which isn't that normal to begin with, unless you're finding amazing keywords or directing traffic to the articles themselves. Regardless, your numbers are a little off. I seem to average a sale every 4-6 articles (depending on the niche).
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  • Profile picture of the author Barry Unruh
    The one thing you should be taking from every answer is to change your product. Is there a product which is targeted for your traffic? A product they would expect to see on your page.

    Rotate to that product and test your conversions.

    You see plenty of people talking about having over 100 hops with traffic going to products which are a close match to their websites before they get a sale. Your 300 hops of unrelated visitors are likely to be curiosity seekers.

    If you site is about travel, and you put a banner up about weight loss, you will get clicks. They are curious. But currently they are looking to spend money on travel.

    What products could you choose which are a close match to your traffic?
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