blog and list building

19 replies
I don't get it when a blog has some good content and then has a optin on the side. What happens here,... are the visitors gona subscribe to get the same information as they get in the blog... i don't get it. Why have both. Why not just one?
Only reason for this i see is if the person don't feel like going to tyye blog and wouldn't mind just getting the SAme information through e-mail.
Maybe the only good thing i can pull out is just write e-mail and opint them to your blog sometimes here and there...
i'm lost
.... by the way .. this is just a general question
#blog #building #list
  • Profile picture of the author Lisa Gergets
    The opt in is usually to obtain info that's not on the blog.
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    • Profile picture of the author cheece2001
      Originally Posted by Lisa Gergets View Post

      The opt in is usually to obtain info that's not on the blog.
      So if its for information that's not on teh blog, should all the e-mails from there on after the subscribe be something thats not at all going to be on the blog?

      like if somethign they optin is the same niche your blog is, what kind of stuff can you give them that probably won't apear on your blog anytime later? How much more different can you make the newsletter than the stuff you put on the blog.

      all i can see is the newsletter taking over what the blog does and vis versa.
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      • Profile picture of the author Lisa Gergets
        Originally Posted by cheece2001 View Post

        So if its for information that's not on teh blog, should all the e-mails from there on after the subscribe be something thats not at all going to be on the blog?

        like if somethign they optin is the same niche your blog is, what kind of stuff can you give them that probably won't apear on your blog anytime later? How much more different can you make the newsletter than the stuff you put on the blog.

        all i can see is the newsletter taking over what the blog does and vis versa.
        Well, you can use the email list to give them free things, info that's more "valuable" than that which is on your regular blog, special offers on your products, etc.
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  • Profile picture of the author Troy_Phillips
    I run an opt in form for my newsletter on my blog . Actually get about 12 a day from this form .

    Not record breaking but ... every little bit helps :-)

    My ar has the ability to sign up to an rss feed and automatically be signed up to my newsletter at the same time but I just always felt that was a little deceiving .
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  • Profile picture of the author Carl-Reed
    Blogs can be list building machines if you use them right...

    Optimize each post for a keyword & rank it.
    Only talk about the problem in the post.
    Provide the solution in exchange for their email address.

    Simple.

    Every post on my niche blogs talk on and on about the problem, I never tell the solutions for free.
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    • Profile picture of the author cheece2001
      Originally Posted by Carl-Reed View Post

      Blogs can be list building machines if you use them right...

      Optimize each post for a keyword & rank it.
      Only talk about the problem in the post.
      Provide the solution in exchange for their email address.

      Simple.

      Every post on my niche blogs talk on and on about the problem, I never tell the solutions for free.

      does that mean for example if you have lets say 10 post with 10 problems, would you have 10 seperate optin boxes with answers to they corresponding questions? or is this just an answer in an ebook or something u make?
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    • Profile picture of the author Heidi White
      Originally Posted by Carl-Reed View Post

      Blogs can be list building machines if you use them right...

      Optimize each post for a keyword & rank it.
      Only talk about the problem in the post.
      Provide the solution in exchange for their email address.

      Simple.

      Every post on my niche blogs talk on and on about the problem, I never tell the solutions for free.
      Very interesting. Do you use aWeber, and then after they confirm, send them to a Sales Page where the solution has a monetized product, (like an affiliate link) or are you just building a list and not 'charging' for the solution?

      Sorry - I'm struggling with how I'm asking this question. I'm trying to picture the solutions delivery model - that's all.

      Thanks for clarifying.
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      • Profile picture of the author Carl-Reed
        Originally Posted by cheece2001 View Post

        does that mean for example if you have lets say 10 post with 10 problems, would you have 10 seperate optin boxes with answers to they corresponding questions? or is this just an answer in an ebook or something u make?
        Let's say your in the weight loss niche and you've done some proper keyword research and you've found 10 low competition keywords which look like they're going to be easy to rank for. Those keywords are known as Low Hanging Fruit.

        What you need to do now is write a short report. Make it 10 chapters long, each chapter talks about the solutions to each keyword. The chapters don't have to be long, just 10 short articles is enough. This is your incentive.

        Now put a squeeze page on your blog, it's better to upload a simple HTML squeeze page with no links on it rather than a blog page or post with lots of links on it. You want to give your visitor 2 options - give up their email address, or leave. This is your money page.

        Put just a few lines of text on your squeeze page, first a headline (to find a good headline just go squeeze page hunting in your niche and save a few headlines to a txt file and rewrite them), then have 10 bullet points, each bullet point promises the solution to 1 of the keyword related problems.

        Now start writing your blog posts, optimize each one for each keyword. Talk about only the keyword and not the solution, eg.

        Keyword - How To Lose Weight (not low hanging fruit just an example)

        Post title - HOW TO LOSE WEIGHT - My Weight Loss Journey

        Blog post
        - It's amazing how many times the keyword 'how to lose weight' is searched on Google each day.

        This is obviously due to the weight loss epidemic in our country. There just doesn't seem to be much effort being put into educating the public on the risks of unhealthy eating.

        I myself was once extremely overweight, and if your in the same situation then I assure you I know what you're going through!

        blah blah blah... Notice how I'm not providing the solution, I'm just talking about the problem/keyword...

        Now in the post put some links to your squeeze page, eg:

        I spent months trying all the popular weight loss methods, most of them were a complete waste of time, some even made me ill! But after months of trial and error I finally found what I was searching for! i tell all about it in my personal weight loss diary here <--link to squeeze page.

        Now at the bottom of each post put a small banner ad, also linking to your squeeze page.

        Where you normally see an opt in box on a blog I always replace that area with a square ad, linking to my squeeze page.

        And I also use a script which opens a small pop up ad linking to my squeeze page when a visitor attemps to leave my blog.

        The aim of the game here is to have lots of different types of links to your squeeze page - links in your post, banner ads, pop ups, anything you can think of!

        I even link all the images on my blog to my squeeze page so when somebody hovers their mouse over an image and their pointer turns into a little hand they click out of curiousity and land on my squeeze page.

        Anyway... Once you have your blog set up just hammer the link building, take no notice to anyone who says build links slowly, or make sure your links are coming from relevant content.

        The only way you could build links too fast is if you use Xrummer, and relevant content is just a myth.

        Just grab Angela or Pauls monthly link packets and absolutley hammer them, using the correct anchor text for each blog post.

        Then spin some articles and vary your anchor text a little and use SENUKE or another article posting tool to blast them out.

        Just keep link building until your at no1.

        Once you're getting steady search traffic you can test different squeeze pages and banner ads and so on to increase your conversion, but you don't even need to worry about any of that yet, the most important thing is getting that site up, screw making it look pretty, you can do that later, just get the thing ranking.

        I'm assuming that you've already found a product, or lots of products, that you'd like to promote in your niche, so now just promote them to your list.

        OMG it's 4:13 am lol I'm going to bed!

        Originally Posted by MostlyHarmless View Post

        Very interesting. Do you use aWeber, and then after they confirm, send them to a Sales Page where the solution has a monetized product, (like an affiliate link) or are you just building a list and not 'charging' for the solution?

        Sorry - I'm struggling with how I'm asking this question. I'm trying to picture the solutions delivery model - that's all.

        Thanks for clarifying.
        Yes I use Aweber, highly reccomended.

        No I don't get them to confirm, I don't use double opt in, there's no point in it, it isn't there to make a marketers job any easier it's just a safeguard for Aweber so they stayy SPAM compliant.

        I have them enter their email address, then they're taken to a page says:

        Thanks, I've just sent your free report to the email address you entered, if you think you may have made a mistake simply click the back button and try again.

        They then get the free report via email link, I don't send them directly to a sales page, I always make sure I give value before asking for any sale. You don't have to rush the sale, you've now got all the time in the world to do that as you've been a smart marketer and collected the email address

        (But don't leave it too late)

        And don't worry about giving the solution to the problem away for free to your new subscriber...

        THERE'S ALWAYS MORE THAN ONE SOLUTION!

        Goodnight!
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        • Profile picture of the author Heidi White
          Originally Posted by Carl-Reed View Post

          Let's say your in the weight loss niche and you've done some proper keyword research and you've found 10 low competition keywords which look like they're going to be easy to rank for. Those keywords are known as Low Hanging Fruit.

          What you need to do now is write a short report. Make it 10 chapters long, each chapter talks about the solutions to each keyword. The chapters don't have to be long, just 10 short articles is enough. This is your incentive.

          Now put a squeeze page on your blog, it's better to upload a simple HTML squeeze page with no links on it rather than a blog page or post with lots of links on it. You want to give your visitor 2 options - give up their email address, or leave. This is your money page.

          Put just a few lines of text on your squeeze page, first a headline (to find a good headline just go squeeze page hunting in your niche and save a few headlines to a txt file and rewrite them), then have 10 bullet points, each bullet point promises the solution to 1 of the keyword related problems.

          Now start writing your blog posts, optimize each one for each keyword. Talk about only the keyword and not the solution, eg.

          Keyword - How To Lose Weight (not low hanging fruit just an example)

          Post title - HOW TO LOSE WEIGHT - My Weight Loss Journey

          Blog post - It's amazing how many times the keyword 'how to lose weight' is searched on Google each day.

          This is obviously due to the weight loss epidemic in our country. There just doesn't seem to be much effort being put into educating the public on the risks of unhealthy eating.

          I myself was once extremely overweight, and if your in the same situation then I assure you I know what you're going through!

          blah blah blah... Notice how I'm not providing the solution, I'm just talking about the problem/keyword...

          Now in the post put some links to your squeeze page, eg:

          I spent months trying all the popular weight loss methods, most of them were a complete waste of time, some even made me ill! But after months of trial and error I finally found what I was searching for! i tell all about it in my personal weight loss diary here <--link to squeeze page.

          Now at the bottom of each post put a small banner ad, also linking to your squeeze page.

          Where you normally see an opt in box on a blog I always replace that area with a square ad, linking to my squeeze page.

          And I also use a script which opens a small pop up ad linking to my squeeze page when a visitor attemps to leave my blog.

          The aim of the game here is to have lots of different types of links to your squeeze page - links in your post, banner ads, pop ups, anything you can think of!

          I even link all the images on my blog to my squeeze page so when somebody hovers their mouse over an image and their pointer turns into a little hand they click out of curiousity and land on my squeeze page.

          Anyway... Once you have your blog set up just hammer the link building, take no notice to anyone who says build links slowly, or make sure your links are coming from relevant content.

          The only way you could build links too fast is if you use Xrummer, and relevant content is just a myth.

          Just grab Angela or Pauls monthly link packets and absolutley hammer them, using the correct anchor text for each blog post.

          Then spin some articles and vary your anchor text a little and use SENUKE or another article posting tool to blast them out.

          Just keep link building until your at no1.

          Once you're getting steady search traffic you can test different squeeze pages and banner ads and so on to increase your conversion, but you don't even need to worry about any of that yet, the most important thing is getting that site up, screw making it look pretty, you can do that later, just get the thing ranking.

          I'm assuming that you've already found a product, or lots of products, that you'd like to promote in your niche, so now just promote them to your list.

          OMG it's 4:13 am lol I'm going to bed!



          Yes I use Aweber, highly reccomended.

          No I don't get them to confirm, I don't use double opt in, there's no point in it, it isn't there to make a marketers job any easier it's just a safeguard for Aweber so they stayy SPAM compliant.

          I have them enter their email address, then they're taken to a page says:

          Thanks, I've just sent your free report to the email address you entered, if you think you may have made a mistake simply click the back button and try again.

          They then get the free report via email link, I don't send them directly to a sales page, I always make sure I give value before asking for any sale. You don't have to rush the sale, you've now got all the time in the world to do that as you've been a smart marketer and collected the email address

          (But don't leave it too late)

          And don't worry about giving the solution to the problem away for free to your new subscriber...

          THERE'S ALWAYS MORE THAN ONE SOLUTION!

          Goodnight!
          Awesome Carl-Reed. I fell like I should have paid you for this. Good stuff.
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  • Profile picture of the author cheece2001
    I'm thinking you first give GOOD info ... solutions... and then give a bit more and then sneek something in between like an offer. Like give one solution and then later say... look at this post and just because u're my subscriber .. you get another solution for free. i dunno... i'm guesing. I guese i gota try different things out.
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    • Profile picture of the author Lisa Gergets
      Originally Posted by cheece2001 View Post

      I'm thinking you first give GOOD info ... solutions... and then give a bit more and then sneek something in between like an offer. Like give one solution and then later say... look at this post and just because u're my subscriber .. you get another solution for free. i dunno... i'm guesing. I guese i gota try different things out.
      Here's an example: I really enjoy making up niche site packages and selling them. I've built a list doing this and my subscribers sometimes get a freebie site package, along with other info like how to find a good domain name, how to find keywords...stuff related to the niche packages they love to get.

      If I had a site on...dog training...maybe I'd make up a small ebook on a popular training technique and offer that to my list or offer it as an incentive to sign up for my list. That way, you're creating value for them and they, in turn, are allowing you to have their contact information.
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    • Profile picture of the author Troy_Phillips
      Originally Posted by cheece2001 View Post

      I'm thinking you first give GOOD info ... solutions... and then give a bit more and then sneek something in between like an offer. Like give one solution and then later say... look at this post and just because u're my subscriber .. you get another solution for free. i dunno... i'm guesing. I guese i gota try different things out.
      As I said above , I get a small amount of list members each day from my newsletter form.

      On the other hand , I point all of my blog post , as well as my articles to directories , to a cap page . That is where the majority of my daily sign ups come from.

      Avoid "sneeking " anything on your list . Sneeking in a product is the same as cold selling a product .

      This formula works well for me .

      Blog post ( or article ) outlines the problem. Hints at a solution.

      Capture page offers a little pain reliever , for an opt in, but not a cure

      Follow ups reminds them that when the pain reliever wears off, the problem is still there .

      They can keep applying the pain reliever and get temporary fixes or buy the cure .

      As an email marketer , it is my job to assure them the cure is really what they want , not the temporary relief.

      The main thing is ... make everything relevant to the product .

      From the pain keyword you targeted , to blog post or article , to follow ups , to sales pitch .

      While it is a popular belief that you can build a huge list with rehashed , over saturated PLR, the freebie that is in demand is original content .

      You can give your list information from a different prospective than anyone else .

      Structure your free advice to build trust , authority and desire . The sales will take care of themselves .
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  • Profile picture of the author kendrickyi
    Carl-Reed made a good point by saying he never blogs about the solution. I should try that.

    However I've seen peeps blog on "some" solutions (not all... "some"), and these bloggers don't talk about the solutions in detail. If they want details, they're gonna have to buy the product.

    It's like writing articles and submitting them to article directories. People make google searches because they want solutions to their problems. They may have questions like "how do I become an affiliate marketer?" or "how can I lose weight?".

    The key is to only reveal enough to stir up more curiosity in them.

    It's like a teaser.

    Or bait.

    But yeah, nothing wrong with just blogging about the problems and keeping silent about the solution. There are many ways to go about blogging.
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  • Profile picture of the author Carl-Reed
    A simple way to look at this:

    You blogs aren't there to give away valuable information to random visitors, they're theyre to collect leads.

    You can give away all your cool valuable information to your subscribers and promote affiliate products for the rest of time.

    I do put all the cool valuable info on the blog, but I keep those pages hidden from the search engines and the only links pointing to them is from the emails I send my subscribers.
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  • Profile picture of the author rconejr
    Carl-Reed thanks for all that info. Wow, good stuff. My brain is reeling!
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    Press releases, content writing, PLR

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  • Profile picture of the author jtormey
    The blog content is to get the traffic to the blog.

    Then the opt-in is so the visitor can get some additional free information that is more specific.

    So if you have a diet blog, you could have lots of content, maybe most of it was not even written by you!

    Now if your visitor wants to learn how to lose 23 pounds in 34 days using your special "every other day diet", then they can opt in.

    BTW, I have found my conversion rates to be much better by NOT having the opt-in box on my blog. What works better for me is having a link to an opt-in page (make one in an free HTML editor like Kompozer), then having a small video or ebook cover with some enticing text with an opt-in box. If you click on the link in my signature, you can see an example (not my best work, but it's effective).

    Also, pop-ups (the Google Friendly kind) convert MUCH better than a static optin box on a blog. They also can work great for CPA offers to help monetize your traffic.

    Hope this helps.
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  • Profile picture of the author cheece2001
    thanks you guys. You have really cleared my mind on this confusion. Its clear to me to put links on my blog to the squeeze page and not an optin form on the side or something. Thats sounds like a good idea and also the popup too sounds good.

    One more thing,... do you guys pretty much have squeeze pages for each solution or do you just let the article link to the same squeeze page as in your previous post because your free e-book or whatever is still relevant to the post?
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  • Profile picture of the author Carl-Reed
    Just make the incentive answer 10 problems, then each blog post can point to the same incentive.

    Once you get working on it you'll find it a whole lot easier, don't waste time thinking too much it'll just make life harder, counter intuitive I know lol but it's true.
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  • Profile picture of the author breadtoaster
    what makes people to enter their email address to your list? It's freebies and a optin page is important too.
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