Offline Marketing GOLDEN NUGGET Tip
That's right, those running for school board, county council, county executive, delegates, etc. They ALL need online activity and MANY of them don't have anything going on! I just did a quick search for a few people who are running for offices in my neck of the woods and of 4 I searched, only two even had facebook profiles, and NONE had fan pages or Twitter accounts (there are one of my specialities, your area of expertise may differ, but if you can get them traction, offer your services!)
So, I sent out a few emails. Got two phone calls back. One is sending me a check to set up a Facebook fanpage, and the other is letting me run her Twitter account. I got one email from a prominent politician who asked if I would manage their Twitter account for free...while this may not seem like an opportunity for some, the fact is, this person is VERY influential, so if I am going to do free work, I am going to do it for someone whose word of mouth advertising can really get me some traction.
If you are looking to pick up some clients, search for those running in local elections...do some research about what kind of online marketing efforts they are utilizing...then, contact with how you can help them with your services. If you offer some research and insight into what their COMPETITION is doing, you will get some bites for sure. Politicians are VERY competitive and if they think someone has the edge on them, and you can help them get it back, you are in the door. This ALSO can open up a niche specialty for savvy marketers. Writing press releases, articles, managing Twitter and Facebook, SEO, website design, etc.
Go for it and post you results!!!
Mac the Knife
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