Is The IM Niche Flooded?

by SeanyG
45 replies
Hey guys,

I hope you're doing well!

I have been running a growing niche business in a smaller market that has little competition.

The business has been going well but I can't help but look at some of the numbers that my other friends in the IM niche are doing. They have similar models to mine (continuity, products, upsells, autoresponders and product launches) but they seem to be making waaayyyy more revenue and profits in the IM niche.

So I have been considering starting a business in the IM niche teaching people how to start their own internet businesses.

However I keep having two thoughts run through my head:

1) The IM niche is flooded. PPC traffic is super expensive and SEO is highly competitive.

2) There seems to be thousands of IM businesses teaching the basics of internet marketing and internet business. What I want to do is already available in lots of different places.

Is the IM niche too flooded?

What are your thoughts?

~Sean
#flooded #niche
  • Profile picture of the author GavinLively
    Banned
    Yes... Unless you have something completely unique and never seen before... I would say stay away
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  • Profile picture of the author Michael Ellis
    If you don't know what you're doing, stay away from the IM niche, it'll eat you alive. However, if you have something good to offer, you could do very well in the IM niche.

    PPC and SEO aren't the only way to get people to your offer... Making a name for yourself via the numerous social websites can get you all the traffic you'll every need. Also, various online and offline advertising (non-PPC) can provide some amazing results.

    I would say "think outside the box" but I really hate the phrase.
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    • Profile picture of the author SeanyG
      I will have to think out of the box if I do go into the Im market. Thats for sure but is it really flooded? There are so many people out there that want to learn to make money...
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      • Profile picture of the author RWilt
        I think it is flooded, but there are always droves of people looking to make money online. Just need a plan to position yourself very well.
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    • Profile picture of the author imintern
      Since the day I begin my online career (about 3 - 4 years ago) I learned, in fact now I am conditioned to believe that I should stay away from the IM niche. But during these years I have seen several people who started late but have been able to make good money from the IM niche. The IM niche has several stages which can humbly start from trying to build a list through article marketing and Tweeter and end at launching a product of your own and having all the top marketers to promote them.

      Yes, you need some special skills to be able to make money from this niche. You should have enough knowledge about SEO, marketing, traffic etc. to be able to offer your expertise. A reasonable list size, ability to create and promote videos, holding webinars are also considered necessary if you want to succeed even at higher stages.

      You can listen to others and stay away from the IM niche or ask yourself if you can do it or not. It may not be easy but not impossible to make a career in the IM niche. At the end of the day it's you who have to take the decision. And remember patience is also going to be a key factor.

      So, why not give it a try. And you won't get a better platform than Warrior Forum to test you capabilities. You have already 380 posts (which is great) - how many of those do you think or others member found invaluable? I am sure quite you already helped quite a few. Do you have some special knowledge about anything related to marketing, seo, social networking? You are already a hyper-active warrior why not become a War Room member and try and write a post there? Did you know that all posts are reviewed there before they are approved? It's kinda an unofficial WSO. A few good posts there (and also in this forum) could make you some name which is important if you plan to offer a WSO in the future.

      There will be several new people testing the IM niche this year and in years to come. Some of them are going to stay. You can be one of them if you want.
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      • Profile picture of the author Bcrewse1
        Hey Sean...try this little trick.

        Next time you are out and about just talking with folks...friends, neighbors, whoever...mention that you are into IM....then look at the blank stare on their face. I talk to people almost everyday and invariably the conversation gets around to what I do for a living and I mention IM and get that look. I almost NEVER run into someone who is doing what I am doing let alone know how to go about doing it. The end of the conversation is always the best though with them always wanting to know more....no...it is not flooded. There are hundreds of millions of people online with millions more coming online each week. There is plenty of room for everyone and I am seeing at least a couple new faces in my inbox every week of people making their names in this business. The only people I hear screaming saturation are those trying to discourage any competition...which is a pipe dream of their own.

        My success is only determined by my determination....yours will be as well.

        Barry
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        • Profile picture of the author money2k
          Originally Posted by Bcrewse1 View Post

          Hey Sean...try this little trick.

          Next time you are out and about just talking with folks...friends, neighbors, whoever...mention that you are into IM....then look at the blank stare on their face. I talk to people almost everyday and invariably the conversation gets around to what I do for a living and I mention IM and get that look. I almost NEVER run into someone who is doing what I am doing let alone know how to go about doing it. The end of the conversation is always the best though with them always wanting to know more....no...it is not flooded. There are hundreds of millions of people online with millions more coming online each week. There is plenty of room for everyone and I am seeing at least a couple new faces in my inbox every week of people making their names in this business. The only people I hear screaming saturation are those trying to discourage any competition...which is a pipe dream of their own.

          My success is only determined by my determination....yours will be as well.

          Barry
          You really hit it on the head. Competition is a good thing IT MEANS THERE IS DEMAND. And in the internet marketing field there are more still more future millionaires to be made. Internet Users are coming online by the millions with even millions of more still not online. People will always be looking for ways to make money online and internet marketing will always be an in demand niche.
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          • Profile picture of the author orrug2k
            You could always do like the keyword academy guys do..lol Tell everyone they made thousands in hub pages. I had a membership there and they canceled it when I posted a thread. All I asked was how had the others in keyword academy done with hub pages. The best guy that posted made 150 bucks on 100 hub pages he built. They sent me a letter saying that TKA was not for me. I guess that meant I asked questions instead of believing the BS. They kept saying to the subscribers to work hard and it would pay off. Same line the nazi told the jews in concentration camps. Amazing how things never change.
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        • Profile picture of the author SeanyG
          Originally Posted by Bcrewse1 View Post

          Hey Sean...try this little trick.

          Next time you are out and about just talking with folks...friends, neighbors, whoever...mention that you are into IM....then look at the blank stare on their face. I talk to people almost everyday and invariably the conversation gets around to what I do for a living and I mention IM and get that look. I almost NEVER run into someone who is doing what I am doing let alone know how to go about doing it. The end of the conversation is always the best though with them always wanting to know more....no...it is not flooded. There are hundreds of millions of people online with millions more coming online each week. There is plenty of room for everyone and I am seeing at least a couple new faces in my inbox every week of people making their names in this business. The only people I hear screaming saturation are those trying to discourage any competition...which is a pipe dream of their own.

          My success is only determined by my determination....yours will be as well.

          Barry
          Awesome reply Barry. Thanks!
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        • Profile picture of the author Jacob Martus
          Originally Posted by Bcrewse1 View Post

          My success is only determined by my determination....yours will be as well.

          Barry
          That is a kickass quote. Makes so much sense. I'm going to repeat that to myself everyday. Thanks dude.
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      • Profile picture of the author BenBrandes
        Interesting question. I believe yes the IM niche is competitive BUT if you know what you're doing and you're interested, why not give it a shot?

        There are so many new people coming online wanting to learn internet marketing. And the market is only going to get bigger. It's all about positioning yourself correctly, getting exposure and offering them what they need.

        Like imintern said "There will be several new people testing the IM niche this year and in years to come. Some of them are going to stay."

        If you think you can pull it off - go for it
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  • Profile picture of the author Ashley Wright
    Flooded or not, at the end of the day you look how many products that are out there that teach the same skills? It is all about how you brand yourself, that is what will give you a chance of surviving within the IM arena!
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    • Profile picture of the author Loren Woirhaye
      In the past I did some network marketing stuff online:
      which involved a lot of unpaid coaching... which I
      eventually realized was not a business model I
      liked (me doing a lot of free coaching to "maybe"
      have the coach-ee do something) so I moved on.

      I was consistently amazed at how clueless most people
      I talked to were about basics on online marketing:
      stuff they could figure out by reading and playing
      with it... yet fundamentally they would not take even
      the most basic of steps without hand-holding.

      The need is there. Figuring out ways to get people
      to pay you to teach them is the trick. I've watched
      seminar tapes of expensive seminars where participants
      were being taught how to use FTP and set up a blog -
      and probably paying over $100 an hour to learn.
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  • Profile picture of the author Listwiz
    Hi Sean,

    Anything that is not entirely new seems too competitive. And if it's new and in demand it will become very competitive in no time. This is true off-line and online.

    I heard a very successful internet marketer say "don't let anyone tell you that it's too crowded and to stay away from IM".

    I believe him especially since he's the only one I've heard to say that.

    It's easier to get a slice of a big pie even if you have to line up for it than to have the whole non-existing pie.

    Vance
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  • Profile picture of the author EyeInTriangle
    There is competition, definitely. But if you offer quality, and you build on your own brand, you can overcome many others out there.
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  • Profile picture of the author Lawrh
    You can market anything with the appropriate effort. IM is merely a tiny niche that forum posters seem obsessed with. Probably because of the fresh meat, excuse me, new people entering online marketing.

    Think of IM products the same way you think of any product. Test to see if you can make a profit, if not test something else.
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  • Profile picture of the author Gary Huynh
    Yes the IM niche is flooded but the demand is so great that you can still make a killing if you approach it at different angles. There must be dozens of new WSOs run every single day and people buy like crazy.

    There are people who make a full-time living in this niche and many of them have never heard of the gooroos we so commonly know. The internet is a huge place. You just have to keep an eye on new opportunities and don't let your mind be boxed in by conventional thought. Think outside the box and you'll find that there is a lot of easy money up for grabs.
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  • Profile picture of the author sloanjim
    I do not think it ever can. Why? It's dynamic. It changes faster then anything I have ever come across. So stay ahead of the trend or at least abreast with it and you could do very well. Obviously deliver great products is a must.
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  • Profile picture of the author sloanjim
    yep my gues is ther are millions of people out there buying up products every day. It's like a giant herd of Buffalo. Get in front and shoot away.

    Yes the IM niche is flooded but the demand is so great that you can still make a killing if you approach it at different angles. There must be dozens of new WSOs run every single day and people buy like crazy.
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  • Profile picture of the author EvcRo
    IM'ers are always hungry for any new piece of information that can raise their incomes. So i think, with some creativity, there are some money to be made, still. However, i would stay away from PPC in this niche.

    A piece of advice : IM'ers click on ads out of curiosity, just to see what competition advertise It always puzzled me why people spend big to show their ads on forums like DP, where everybody click just to gather info.
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    • Profile picture of the author garyfromdurham
      Is the IM niche flooded?

      Not if you choose another means of promotion.

      I concentrate all of my efforts on a local people looking to earn money. These are the people who do Avon, Kleeneze, Bettaware to earn extra money but who have not discovered the joys of Internet marketing.

      All of my advertising is done locally and then I make them dependent on me and create raving fans and loyal customers.

      Gary
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      • Profile picture of the author SeanyG
        Great approach. Thanks!

        Originally Posted by garyfromdurham View Post

        Is the IM niche flooded?

        Not if you choose another means of promotion.

        I concentrate all of my efforts on a local people looking to earn money. These are the people who do Avon, Kleeneze, Bettaware to earn extra money but who have not discovered the joys of Internet marketing.

        All of my advertising is done locally and then I make them dependent on me and create raving fans and loyal customers.

        Gary
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  • Profile picture of the author sloanjim
    thanks for the idea.....I was thinking of the same thing. Kind of like Amway and I.M'ing.

    I concentrate all of my efforts on a local people looking to earn money. These are the people who do Avon, Kleeneze, Bettaware to earn extra money but who have not discovered the joys of Internet marketing.

    All of my advertising is done locally and then I make them dependent on me and my advertise creating raving fans and loyal customers.
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    • Profile picture of the author garyfromdurham
      Originally Posted by sloanjim View Post

      thanks for the idea.....I was thinking of the same thing. Kind of like Amway and I.M'ing.
      I didn't quite understand your last bit.

      What I meant was that I target the kind of people who try to make extra money and do things like Amway, Avon etc.

      They are the people who are willing to invest in their business with time, commitment and money and who, with a bit of guidance can stick at it and do well.

      Was that your point?

      Gary
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  • Profile picture of the author Mohammad Afaq
    IM niche is saturated!

    But most of the information in the IM industry is just junk and if you can provide good content then you will have an upper hand over other marketers.
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    • Profile picture of the author SeanyG
      Originally Posted by mohammad111 View Post

      ...most of the information in the IM industry is just junk and if you can provide good content then you will have an upper hand over other marketers.
      This is sooo true!
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  • Profile picture of the author GeorgR.
    I dont think the IM niche is flooded, people are making a killing if they create products which provide value.
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  • Profile picture of the author James Foster
    Providing value is key.

    There is always going to be needs in the community, and if you can fill them, you're good.
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  • Profile picture of the author TimG
    If you want to truly see if the IM niche is flooded then try this small test. Tomorrow go and ask 20 different people if they have heard of adsense or adwords. I'm willing to bet that 90% of them will say no (unless they have already been exposed to you...lol).

    That right there is your market my friend....the uneducated who at some point in time will want to learn the stuff we know (basic and advanced).

    Just yesterday I was talking to a group of 5 people and none of them had every heard of adwords and adsense. We talked for an hour.....I had them so excited about what I was telling them that I could have booked them for a seminar right then and there.

    The IM niche only looks crowded because we are exposed to it everyday.

    Respectfully,
    Tim
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    • Profile picture of the author AndrewHansen
      Don't even bother dude.

      The IM niche has to be, for "number of product sellers vs number of people interested in it" among the most crowded markets that exists... outside of... I don't know, maybe network marketing, maybe porn.

      Sure there's money to be made because you've got irrationally desperate people wanting an instant solution to their problems, but is it the best for a long term business?

      Despite how many sellers there are in IM, how many LAST? How many sellers don't just make money on their couple of launches, but create in IM a sustainable business for years to come... I would argue a tiny percentage. I can think of a number of guru's, heck even experienced warriors, that I learned from when I was getting started, who today, are no where to be found... not in IM anyway.

      Besides, all the guru IMers? They all learn from guys who do twice as much money outside the IM niche.

      There are so many markets with equally passionate desiring people that are so much easier to market to, so much cheaper to market to, and so much bigger in market size than IM, that to choose it when you clearly have an existing business that's doing well and have other opportunities there...

      I dunno...

      Andrew
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  • If you are new to the industry the internet market market is not best for you. People what to learn from experts. You can play it off as an expert or edify the experts.
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  • Profile picture of the author TimG
    Andrew,
    Good points....I failed to mention any of that because I was focused on illustrating the fact that there is a market out there. Something else I neglected to mention is that many of the top IMers have the capability of getting to that market first.

    Reminds me of a saying that we had while I was 2nd in charge of The US Army's Southern California Recruiting Battalion - "First to Contact, First to Contract".

    Respectfully,
    Tim
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    • Profile picture of the author AndrewHansen
      Originally Posted by TimG View Post

      Andrew,
      "First to Contact, First to Contract".
      Hey Tim,

      Can you explain this one? I feel like there's an important and profound lesson in that which I'm not picking up

      Andrew
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      • Profile picture of the author TimG
        Originally Posted by AndrewHansen View Post

        Hey Tim,

        Can you explain this one? I feel like there's an important and profound lesson in that which I'm not picking up

        Andrew
        No problem buddy as there is a lesson there. During my time in recruiting for the Army we kept getting our butts kicked by the Marines.

        After doing some investigating we found out that the Marines do not hesitate to start building their brand early on with their potential recruits. They were essentially getting to our target market (all branches of the service target the same market 18-24 year olds) years before we were hence the phrase "First to Contact, First to Contract".

        Many big IMers have the systems in place to reach vastly more people then the average IMer and definately more then someone just starting out so they are able to reap the rewards based on that first to contact ability.

        The funnel we used in recruiting is amazingly similar to many sales funnels used by IMers. In fact, had our version of the $1 sale (used by IMers to seperate freebie seekers and potential true buyers) and it was a simple test. In many cases if a potential recruit took the test they ended going through the entire (read long ) process of joining the Army team.

        Didn't mean to ramble but wanted to try and paint an accurate picture.

        Tim
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        • Profile picture of the author AndrewHansen
          Ahh, I got it Tim, that's fascinating.

          It reminds me of the saying from Al Rees and Jack Trout:

          "It's better to be first than it is to be better".

          Andrew
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          • Profile picture of the author Rebecca108
            I think if you could provide a reasonable priced product in IM where you actually give real, follow-up support it would do awesome. The hardest part of so many IM products is you can't ever get a good answer to legitimate questions so you're always left hanging.

            I don't know what your $$ goal is but if you provided something like that, without charging insane coaching club prices, I'm sure you could make $8000 to $10,000 per month no problem.

            The reason I give that number is my close friend started a membership site for sales training in a certain small niche, and is making $3000 to $4000 per month just from the forum in that niche. Because people are so grateful for the info and an actual human that interacts with them. He barely promotes it at all -- all sales are from the forum.

            Anyway, that's just an example, but I would have loved to have something like that 2 years ago. I don't see anyone in IM really filling that need. I guess everyone just wants to completely automate it and make the most $$.
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  • Profile picture of the author rahulchandra
    Is the ocean flooded with aquatic life? Of course... it is...

    Is there room for another fish?

    You Bet...

    It only needs to find a "habitat" for itself...
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  • Profile picture of the author Christian York
    It depends Sean,

    Do you understand IM?

    Do you make good money yourself?

    If you do and you believe that you can effectively help others to do the same then you can make good money. The problem with most people is that they have never made a cent online themselves but yet try and teach others.

    If you want to be an expert in a niche then it is much easier if you actually are an expert
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    • Profile picture of the author FredJones
      I am not in the IM niche still but shall enter soon (only in Warrior Forum) - just because I clearly see a lot of people struggling with things that seem to be rather obvious to me. So I clearly see a win-win situation there in which I shall be able to help people with these things as well as keep a nice profit for my own pockets.

      So my messagge here is that if you see that you can add value to people who need it, simply go ahead, else it does not make sense. You get paid only when you add value in some manner and people appreciate that you are adding value and are capable of adding further value, and the same holds on the IM niche too.
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  • Profile picture of the author mlord10
    The internet marketing niche is not too saturated for smart marketers, because quite frankly a lot of people who are selling internet marketing related products really do not give a crud about their customers.

    You know how you can stand out from the crowd? ACTUALLY CARE. Caring for your customers, and targeted prospects on your email list is a fast way to start making good money in the IM niche.

    I think that a lot of people want to learn from someone they can identify with, not necessarily the "untouchable guru: who makes 10 million a year. If you want to enter the internet marketing niche then make sure that you are fully dedicated to helping others, and your business will grow.

    I try to answer emails each and every day when any of my subscribers contact me, because I realize that sometimes other marketers just see numbers. I aim to try and see the people behind those numbers each and every day.
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    • Profile picture of the author terenceyang
      Originally Posted by mlord10 View Post

      The internet marketing niche is not too saturated for smart marketers, because quite frankly a lot of people who are selling internet marketing related products really do not give a crud about their customers.

      You know how you can stand out from the crowd? ACTUALLY CARE. Caring for your customers, and targeted prospects on your email list is a fast way to start making good money in the IM niche.

      I think that a lot of people want to learn from someone they can identify with, not necessarily the "untouchable guru: who makes 10 million a year. If you want to enter the internet marketing niche then make sure that you are fully dedicated to helping others, and your business will grow.

      I try to answer emails each and every day when any of my subscribers contact me, because I realize that sometimes other marketers just see numbers. I aim to try and see the people behind those numbers each and every day.
      Vey true mlord... I can only nod my head agreeing with you. I have learnt something here from what you have shared.
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  • Profile picture of the author TimG
    Heck brother, even as far back as the American Civil War this strategy was evident as Confederate Cavalry General Nathan Bedford Forrest once remarked that military victory most often goes to "...whoever gets there firstest with the mostest..."

    Respectfully,
    Tim
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  • Profile picture of the author drew_hause
    IM niche is indeed flooded....
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  • Profile picture of the author Rik Fox
    Yep it's flooded, but it does not mean you an't succeed just think out of the box and create a product that generatesemotional intensity in potential buyers.
    That's why the internet is flooded with products on how to make money. Because they sell! People who want to make money are emotional, often frustrated, in pain, they are willing to take action to solve the problems they have and so they buy things.

    My 2 penneth worth...
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  • Profile picture of the author SeanyG
    I am beginning to agree with everyone that thinks along the lines of "if you find a niche and provide awesome content, and you actually CARE and you are determined, there is plenty of money to be made"
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