OpenX Ad Server, Opinions Please

by Eric Lorence 14 replies
Has anyone implemented the software across their sites?

OpenX Ad Server: Manage the advertising on your website | OpenX

And if you have, is it a suitable Adsense replacement?

Is the revenue comparable?

Thank you for your replies.

#main internet marketing discussion forum #ad server software #adsense alternatives #openx #opinions #server
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  • Profile picture of the author Jesus Perez
    I've used this in the past and it is powerful.

    However, I think you misunderstand it's role. OpenX is a platform for delivering your OWN ads. It is not a competitor to Google Adsense. It's a way of tracking the success or failure of your own text links, banners, affiliate links, etc.

    I can elaborate if you want.

    True Google Adsense competitors are YPN and Chitika.
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    • Profile picture of the author Eric Lorence
      Thanks for that, I just heard of it today.

      Yes that is what I thought, (serving my own ads) as I have a large amount of web real estate.

      And if it can be implemented to serve CB and CPA ads across thousands of pages.

      I've tried CB mall and others, wasn't too impressed, because of the lack of control over the products displayed.

      Thanks again!
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      • Profile picture of the author echievements
        OK...to Blue Squares and Eric, please explain Open X as "...a platform for delivering your OWN ads." Do you mean Open X is a tool for tracking your own advertising campaigns rather than a tool to add or manage advertising from other sources (Adsense, CB, etc) on your site?

        If this is correct, Eric what do you mean when stating, "Yes that is what I thought, (serving my own ads) as I have a large amount of web real estate.

        And if it can be implemented to serve CB and CPA ads across thousands of pages"?

        Your statement seems to differ from Bluesquares description of Open X.

        Thanks to you both.

        Ray

        P.S. Eric, glad to see your picture; I looked for your posts, and as you see, I've taken your suggestion.
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        • Profile picture of the author Eric Lorence
          Originally Posted by echievements View Post

          OK...to Blue Squares and Eric, please explain Open X as "...a platform for delivering your OWN ads." Do you mean Open X is a tool for tracking your own advertising campaigns rather than a tool to add or manage advertising from other sources (Adsense, CB, etc) on your site?

          If this is correct, Eric what do you mean when stating, "Yes that is what I thought, (serving my own ads) as I have a large amount of web real estate.

          And if it can be implemented to serve CB and CPA ads across thousands of pages"?

          Your statement seems to differ from Bluesquares description of Open X.

          Thanks to you both.

          Ray

          P.S. Eric, glad to see your picture; I looked for your posts, and as you see, I've taken your suggestion.
          Hi Ray, I'm still looking it over and trying to figure out the best way to implement it.

          I have several sites, directories, blogs, etc.. a real monster of a project to configure over all of my sites.

          When I have a handle on it's usefulness, I'll post in the AF forum as to what is working for the AF directory setup.

          Welcome, good to see you here!

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  • Profile picture of the author SteveJohnson
    It is a platform for delivering ads. Your own, affiliate ads, direct ads, whatever. Its value is in giving you control over what your visitor sees, rather than just sticking some javascript into a text widget.

    It tracks impressions and clicks, and gives you more reports than you can shake a stick at.

    It's the kitchen sink of adservers.

    If you're going to serve over 10,000 impressions a day, it needs to be on its own dedicated server.

    It has its quirks, and not all of them have been worked out yet. But its open source and free, and worth a shot if you need your own adserver.
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    • Profile picture of the author silvercap
      Originally Posted by SteveJohnson View Post

      It's the kitchen sink of adservers.

      If you're going to serve over 10,000 impressions a day, it needs to be on its own dedicated server.
      Are you sure about this? (and I am asking cause I don't know)

      I asked the support over at Hostgator today, what plan I needed when serving normal size ads (50 kB etc) with 70.000 impressions a day. They said bandwidth is not an issue with the Baby plan, and since it's only serving an ad, CPU will probably not be an issue with the Baby plan. So, are you sure you need a dedicated server?
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      • Profile picture of the author SteveJohnson
        Originally Posted by silvercap View Post

        Are you sure about this? (and I am asking cause I don't know)

        I asked the support over at Hostgator today, what plan I needed when serving normal size ads (50 kB etc) with 70.000 impressions a day. They said bandwidth is not an issue with the Baby plan, and since it's only serving an ad, CPU will probably not be an issue with the Baby plan. So, are you sure you need a dedicated server?
        That's been my experience - but no, I'm not sure. If HG says a baby plan on a shared server will work, then by all means try it.

        But CPU use WILL be an issue, because OpenX does a LOT of stuff in the background. It not only serves the ads, but also handles the clicks - logging, redirecting, etc.
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  • Profile picture of the author Ron Killian
    I use to use a program called phpAds, which was actually the very beginning, years ago, for Open X. Of course it's changed greatly since and other groups have taken it over here and there. Long story short, there is alot of history with that script. It was great even in the beginning, has only gotten better.
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  • Profile picture of the author silvercap
    Hmmm. Do you think a 0,56 GHZ allocation would be fine? (level 1 VPS at HG). What do you use for your Open X solution?
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  • Profile picture of the author retsek
    I use all the time, mostly with my high traffic entertainment sites which do CPM advertising. It makes CPM chaining easier to manage. Of course, the biggest benefit of using an adserver like this is the ability to limit impressions to 5 per visitor and then roll over the next 5 to another ad for maximum earnings. You can also geotarget and segment your traffic to maximise earnings from different regions.

    If you don't need to do all that, then it's not worth running one. I also wouldn't recommend Openx for just a group of small blogs since it can be a beast to run --- performance wise.
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    • Profile picture of the author silvercap
      Originally Posted by retsek View Post

      I use all the time, mostly with my high traffic entertainment sites which do CPM advertising. It makes CPM chaining easier to manage. Of course, the biggest benefit of using an adserver like this is the ability to limit impressions to 5 per visitor and then roll over the next 5 to another ad for maximum earnings. You can also geotarget and segment your traffic to maximise earnings from different regions.

      If you don't need to do all that, then it's not worth running one. I also wouldn't recommend Openx for just a group of small blogs since it can be a beast to run --- performance wise.
      Hi Retsek,
      Your input is appreciated. What I need is simply a service which lets me rotate ads without notifying the bloggers whom show the ad on their blog (wordpress, blogspot, and more). 70.000 views per day is rather large blogs if you ask me, but I haven't found a good solution for running such simple ads yet... Do you have any recommendations Retsek?

      Preferably something which lets me see pageviews.
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  • Profile picture of the author retsek
    Why not try Google's Doubleclick for Publishers. It's fast, and you don't want have to worry about performance since they host and serve the banners.

    I also completely forgot that OpenX also offers a hosted solution like Google that's also free. So you don't need to install anything.
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    • Profile picture of the author silvercap
      Originally Posted by retsek View Post

      Why not try Google's Doubleclick for Publishers. It's fast, and you don't want have to worry about performance since they host and serve the banners.

      I also completely forgot that OpenX also offers a hosted solution like Google that's also free. So you don't need to install anything.
      Problem with DFP is that I have to own the sites I am publishing on, which I don't. What I will do is pay them to place my ad on their blog.

      As they are in school age, it's my job to find someway to host it.
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  • Profile picture of the author ebusinesstutor
    OpenX is an excellent program - I used it years ago when it was called phpAdsNew. It allows you to sell ads to others and show them across your network of sites. You could actually become a competitor to Adwords with it.

    You won't need your own server for 10,000 ads. I have my own server, but I was showing up to 2.2 million ads a day. For 10K, standard hosting accounts should be fine.
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