How $undays can help you make ca$h

I'm kinda curious how many people here have done the research to determine how cost effective it might be to do their own infomercials on Sunday!

In the current economy, its less than you might think.

Talltom

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tweetzon

12 years ago

Originally Posted by Talltom1

I'm kinda curious how many people here have done the research to determine how cost effective it might be to do their own infomercials on Sunday!

In the current economy, its less than you might think.

Talltom

totally agree with talltom! people like would just lay on the bed and sleep like a pig

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Dana Forsythe

12 years ago

Originally Posted by Kenster

Ok, guys, like every Sunday, I wake up and instead of getting out of bed and starting the day like I do the other 6 days of the week, I sit in bed and flip through channels for a good hour or so...why? Because Sundays are chalk full of infomercials.

This means free advice, free tips, free tricks, free ideas. I get many many great marketing ideas from infomercials.

The reason they are so valuable is because many of the infomercial products have already undergone crazy testing. They can get thousands and thousands of sales a day and thus the split testing is very efficient and fast. I dont have the kinds of sales they are getting, so I just piggyback my marketing on all their testing.

This helps A LOT!

I hope you never look at Sunday Mornings the same way again!

Great tip!

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petelta

12 years ago

HAHA, I watch infomercial for research too. Sunday is my usually day to really check them out. Anyone who walks into my house on Sundays wonders why I have a pen and paper taking notes from infomercials lol.

Travis

Originally Posted by Kenster

Ok, guys, like every Sunday, I wake up and instead of getting out of bed and starting the day like I do the other 6 days of the week, I sit in bed and flip through channels for a good hour or so...why? Because Sundays are chalk full of infomercials.

This means free advice, free tips, free tricks, free ideas. I get many many great marketing ideas from infomercials.

The reason they are so valuable is because many of the infomercial products have already undergone crazy testing. They can get thousands and thousands of sales a day and thus the split testing is very efficient and fast. I dont have the kinds of sales they are getting, so I just piggyback my marketing on all their testing.

This helps A LOT!

I hope you never look at Sunday Mornings the same way again!

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Michael Oksa

12 years ago

You can make one heck of a swipe file during a single 30 minute infomercial.

I also like to put a home shopping channel on for background noise while I'm working. They are experts at highlighting the benefits.

Another source, especially good for headlines, is the news. The way they promote the upcoming stories is genius.

~Michael

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valerieSONORA 12 years ago

Originally Posted by Michael Oksa

I also like to put a home shopping channel on for background noise while I'm working. They are experts at highlighting the benefits.

Hey I almost said on weekends I'll put on infomercials as background noise LOL thought I was the only one who did that.
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- Hanz 12 years ago
  
  The "Snuggie" is one genius idea which I always think "Damn, why didn't I think of that?" everytime I see it. I'm not sure if it's the product itself that's genius but moreso the marketing behind it.
  "Get Snuggie...the blanket with sleeves!!!" Brilliant!
  
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  Jason Moffatt 12 years ago
  
  I thought you were gonna say pass around a collection plate.
  
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  valerieSONORA 12 years ago
  
  Originally Posted by Jason Moffatt
  
  I thought you were gonna say pass around a collection plate.
  
  Glad I didn't have my tea in my mouth while reading that, I really LOL'ed.
  
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valerieSONORA

12 years ago

Those infomercials make me want to buy every vacuum with awesome suction and every super fast food cooker and food pulverizer (NOT A BLENDER

) there ever was. Good thing I'm careful with money and don't use credit cards anymore.

Otherwise I'd have 5 different vacuums, some swiffer thingy which I'm not sure what it is, Mr. T's fast cooking thing that can cook a full meal in less than 20 mins, Montels healthy food pulverizer thing, all those other neat kitchen gadgets, and all those ab machines. However I would not buy the Time Life music collection.

Now if someone would please invent a cure for going to sleep and waking up 3-4 hours later not being able to get back to sleep! I'd buy!

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richporr

12 years ago

I also watch for their selling techniques. When they get into areas where I know what the current prices are, I'm amazed at how overpriced many of the items are. People buy them anyway because of the selling "atmosphere" and (IMO) the virtual sense of being a part of a community: "We" are all buying this right now.

-Rich

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richporr

12 years ago

I also pay attention to the selling techniques.

When they wander into an area where I know the current prices, I'm amazed at how overpriced the items often are and how they sell the socks off of them anyway. I think the overall selling atmospehere and the needs of those particular buyers to be a part of a virtual community or family is what is going on.

Plus, it's just encouraging to think that much money is being spent in such a short period of time. I'm not sure we can wrap our heads around very large numbers and realize how many people are buying at any given second.

-Rich

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Mmfh 12 years ago

The Nighttime infomercials with the usual suspects like Kevin Trudeau and the so called real estate guru's are usually good for some quick headlines and simple one liners.

If you can't sleep at night surf for those stupid infomercials!

Mm
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entrepreneurjay

12 years ago

I never will look at Sundays the same again your right I usually associated Sundays with Football, Church, and Cartoons. Now I have 1 more thing to add to the list lol thanks! It actually makes a lot of sense someones thinking outside the box, great topic and post!

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Zeus66

12 years ago

You know what those longer infomercials need? Superbowl style halftime commercials! Infomercialmercials. OK, now my head hurts. What was this about again?

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Lisa Gergets 12 years ago

Originally Posted by Zeus66

You know what those longer infomercials need? Superbowl style halftime commercials! Infomercialmercials. OK, now my head hurts. What was this about again?

Long infomercials need halftime cheerleaders...
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Marhelper

12 years ago

I'm usually at church on Sunday AMs but those commercials are ubiquitous. What do you do with the info? Do you build sites around specific products mentioned in the commercial?

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Kenster

12 years ago

Marhelper, I think the important thing is not what they are offering in the infomercial but how they are marketing it, how the presenters act, how they speak, what they say and how they say it, the flow of the presentation, the copy, the trigger words, etc

The bonus ideas, the tone, the list goes on and on.

And yes, does anybody have an idea on the cost of a Sunday info spot? I may be interested in pursuing so would really love to hear from anybody who has any info of general pricing. Thanks

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