This means free advice, free tips, free tricks, free ideas. I get many many great marketing ideas from infomercials.
The reason they are so valuable is because many of the infomercial products have already undergone crazy testing. They can get thousands and thousands of sales a day and thus the split testing is very efficient and fast. I dont have the kinds of sales they are getting, so I just piggyback my marketing on all their testing.
This helps A LOT!
I hope you never look at Sunday Mornings the same way again!