Hands Down The Stupidest Question in Internet Marketing

I'm not sure why I'm risking sharing my opinion here, but it's just been on my mind lately. I'm sure many will disagree, but that's fine. This is not to single anyone out because you can be a brilliant person and still ask a dumb question from time to time. Trust me, I do it all the time.

The dumb question I'm referring to is:

"If he's making so much money, why is he selling his 'secrets' for just $20?"

Does anyone question why Home Depot sells "do it yourself" books next to the register when they also make money from "done for you" installation services? The answer is simply - because people want to buy them and it's easy money.

Let me explain a couple of things I've learned about money since finally making enough for relatives to look at me as "The First National Bank of Ron."

1) Even if I have $500k cash in the bank - if I spend more than I make in a month, I'm not feeling very wealthy.

For example, if I brought in $20k PROFIT this month, but I just spent $40k to have my kitchen remodeled, I'm crying broke. I don't want to buy anything else for awhile and I'm definitely not lending any money, so don't ask. Call me cheap all you want, I'm being smart.

That's how many people with money think about money. There is always the fear of doing an "MC Hammer" and losing it all. That's why what some people are willing to spend often depends on how wealthy they are feeling at the moment.

2) Even if you have a million dollars, It's not really smart to keep more than ~$50k liquid cash in the bank. You want your money to make money instead of getting screwed for the 0.3% interest that savings accounts are paying. Stocks, Bonds, Gold, Real Estate, CDs, Businesses, etc. - wealthy people know it's best to diversify and invest.

Cash flow problems happen to the best of them. I personally know a few top marketers who have been forced to lay people off and/or hold off on paying affiliates. I'm owed more money from 3 different people right now than most people make in several months.

So back to the stupid question:
"If he's making so much money, why is he selling his 'secrets' for just $20?"

Several reasons:

- Because that's what I feel like doing
- Because I want to build my customer list
- Because that's what the market wants to spend
- Because I want to gain your trust and sell you additional items
- Because 99% of you won't do anything with the information anyway
- Because you can give away secrets and help people without giving away the niches you apply them to
- Because I have to pay {insert problem here} my mother's mortgage this month and I don't want to dig into my personal savings.

There are all types of personal reasons - but the point is, don't be so quick to judge people's success based on their prices and don't look a gift horse in the mouth if you can get value at a low price.