Email Subject Lines That Forced You To Pay Attention?

55 replies
I hope this turns into a really good, long thread.

Here we go...

"Uh oh...legal issues with your site?"

Joel Comm sent me this one sometime ago.
#attention #email #forced #lines #pay #subject
  • Profile picture of the author dave147
    [DELETED]
    {{ DiscussionBoard.errors[1783646].message }}
    • Profile picture of the author Hanz
      $10000000 in 10 minutes...Click here!
      Signature
      All The Hottest eBooks, Graphics, Software, Videos, Audios, SEO Reports & Articles You Want with PLR ~ New Products Added Daily in Super Hot Niches! ~ Sign Up to PLR Assassin Today
      {{ DiscussionBoard.errors[1783651].message }}
      • Profile picture of the author butters
        The world is going to end in 2012...
        {{ DiscussionBoard.errors[1783660].message }}
  • Profile picture of the author Sparhawke
    "they delayed my email...sorry!"

    Also getting an honorable mention is "emerging trends" since I was reading about it not an hour before.
    Signature
    “Thinking is easy, Acting is difficult
    And to put one's thoughts into action is the most difficult thing in the world ~ Goethe”
    {{ DiscussionBoard.errors[1783672].message }}
  • Profile picture of the author Sandor Verebi
    Originally Posted by gotmycash View Post

    I hope this turns into a really good, long thread.

    Here we go...

    "Uh oh...legal issues with your site?"

    Joel Comm sent me this one sometime ago.
    Joel Comm is a smart guy, perhaps his intention was to astonish you. Did he succeed?
    Signature

    {{ DiscussionBoard.errors[1783708].message }}
  • Profile picture of the author jbode
    I personally don't like Joel Comm's marketing style...

    there are tons of good subject lines ...it depends on the situation
    more importantly your ongoing relationship with your list, most people look at the from line before the subject line

    here's a few that I've use recently with good success...
    "I totally hooked you up"
    "expensive skill you must master (read me now)"
    {{ DiscussionBoard.errors[1783852].message }}
  • Profile picture of the author DDistel
    I get so many spam e-mails a day it has to be something really interesting for me to not hit delete.
    {{ DiscussionBoard.errors[1783863].message }}
  • Profile picture of the author Emersion
    Something that I think works is starting your subject line with Re:

    It looks like it is a reply to an email which will cause the recipient to open it. I've never tested this but I do know that I've seen other people use this and I open it almost every time. Even "Re: (No Subject)" would probably work over a lot of other cheesy lines.
    {{ DiscussionBoard.errors[1784362].message }}
    • Profile picture of the author ozduc
      " you've just made a sale"

      When I get this one from a marketer and I haven't really made a sale I unsubscribe!
      I don't like deceptive advertising or promotion
      {{ DiscussionBoard.errors[1784640].message }}
    • Profile picture of the author Ryan700
      Originally Posted by Emersion View Post

      Something that I think works is starting your subject line with Re:

      It looks like it is a reply to an email which will cause the recipient to open it. I've never tested this but I do know that I've seen other people use this and I open it almost every time. Even "Re: (No Subject)" would probably work over a lot of other cheesy lines.
      Whenever I see this I think back to see if I actually sent an email to this person and if it's from an IM'er I know that 99.9% of the time i did not. I usually unsubscribe from these if the person abuses this tactic.
      Signature
      {{ DiscussionBoard.errors[1790099].message }}
      • Profile picture of the author Mystery777
        It really depends on your list and what kind of people they are. Are they savy techy people? Are they webmasters or marketers too? Or in totally another niche?

        I actually keep a text file where I save every single email title that gets my attention and makes me click on it. I recommend you do that too. Anyway, here are some "international" titles that work over the globe, regardless of the niche... VERY effective:

        - Hey...
        - hi (small h)
        - Stop, thief!
        -
        - "%firstname%, did you know...
        - request‏
        - I want to Thank You
        - %firstname%...Where Are you ??‏


        Here is a funny one that got me giggling :

        - %firstname%, Let Obama Worry About Job Creation
        {{ DiscussionBoard.errors[1790297].message }}
  • Profile picture of the author JamesPenn
    If someone puts "personal" in the email subject then it normally makes me open; but if there's an unsubscribe link at the bottom then I'll be sure to use it.

    Don't tell me your email is personal to me if you're blasting it out to 10k others.

    I'm not sure if this will help anyone - but my best performing email subject line recently is:

    No List...? No Contacts...? No Product...? No Problem! (Here's YOUR PROVEN Plan)

    I think you need to identify the information your subscribers are looking for and then tailor your offers - and hence your subject lines - to suit their needs.

    I came up with this subject line after surveying my subscribers and finding that the majority have:

    1. No list.
    2. No product.
    3. No contacts.

    Hope this helps.

    James
    {{ DiscussionBoard.errors[1784748].message }}
    • Profile picture of the author Ryan700
      Originally Posted by JamesPenn View Post


      No List...? No Contacts...? No Product...? No Problem! (Here's YOUR PROVEN Plan)

      I came up with this subject line after surveying my subscribers and finding that the majority have:

      1. No list.
      2. No product.
      3. No contacts.

      Hope this helps.

      James
      That one's a keeper! Thanks!
      Signature
      {{ DiscussionBoard.errors[1790068].message }}
  • Profile picture of the author cmaq
    I find that what gets my attention is if the subject line has something that sounds like it came from a friend... such as something as simple as Hi or Hey. Or Business Proposal, etc.
    Signature

    Download your free money making report with a couple of tricks to increase your income online: Learn To Make Money Online.
    Forex Over Drive - Automated Trading Robot - Forex Robot - Free forex trend indicator
    Manuscript Of Success - learn how to attract money, success, love, and more using law of attraction!

    {{ DiscussionBoard.errors[1784821].message }}
  • Profile picture of the author Jason Moffatt
    If your email subject line is provocative, shocking, really freaking AWESOME, and it gets a ton of opens..

    BUT...

    ...fails to be congruent with the body of the email, it's almost worthless. In fact, many times it's damaging.

    I see so many marketers trying to get cute with their email subject lines, yet the actually email never really ties into the subject line. The reader sees right through this, and their patience wears thin, bit by bit.

    Keep on sending SHOCKING subject lines, but fail to actually deliver anything remotely shocking and you'll watch your profits sink as subscribers learn to ignore you.

    I think the best subject line is the one that leads a person to take action on what is in the email, not just open it up.

    That said, one that I can think of that has done well for me is...

    I made this video for you (firstname).
    Signature
    FREE 7-Day Video Training On How To Get People To Know, Like, Trust & Buy From You - http://www.nichefamous.com/
    {{ DiscussionBoard.errors[1784859].message }}
  • Profile picture of the author 4freedom
    {First Name} - it's Jim w/News
    Signature

    Rob Fore, 6-Figure Affiliate Marketing
    *** Free 5-Day Attraction Marketing Bootcamp *** Rob's Blog ***

    {{ DiscussionBoard.errors[1784912].message }}
  • Profile picture of the author Eric Graudins
    I don't just look at the subject line - but also at who sent it.

    Paul Myers or Perry Marshall could write anything as a subject line and I'd open it.

    cheers,
    Eric G.
    Signature

    The biggest benefit of the internet is that almost everything can be automated.
    The biggest curse of the internet is that almost everything can be automated.



    {{ DiscussionBoard.errors[1784930].message }}
    • Profile picture of the author Sipboy3000
      Originally Posted by Eric Graudins View Post

      I don't just look at the subject line - but also at who sent it.

      Paul Myers or Perry Marshall could write anything as a subject line and I'd open it.

      cheers,
      Eric G.
      I second you on this one Eric.

      Perry Marshall especially. Dude is razor sharp!

      The better the relationship you have with your list, the higher your open rates will be.

      At least that has been my experience.

      Tommie
      Signature

      Nothing here to see

      {{ DiscussionBoard.errors[1785095].message }}
  • Profile picture of the author 1life1fire
    You're right about that Eric... I'm not sure who Paul Myers is ... but I'll probably look him up now.... I have a folder dedicated just for Perry Marshall's emails.

    Perry Marshalls last email to me was:

    "Why 'free' and 'cheap' are your ENEMY, not your friend" ...

    Great email!!
    {{ DiscussionBoard.errors[1784958].message }}
    • Profile picture of the author Eric Graudins
      Originally Posted by 1life1fire View Post

      I'm not sure who Paul Myers is ... but I'll probably look him up now
      Welcome to the Warrior forum.
      If you spend a bit of time here, you're sure to come across Paul Myers.
      One way or the other.
      Signature

      The biggest benefit of the internet is that almost everything can be automated.
      The biggest curse of the internet is that almost everything can be automated.



      {{ DiscussionBoard.errors[1784965].message }}
  • Profile picture of the author 1life1fire
    Thanks Eric - glad to be here!
    {{ DiscussionBoard.errors[1785026].message }}
  • Profile picture of the author WD Mino
    Well I won't share subjects I use with my list but here is a free one for anyone using safe lists subject line-Free Internet Marketing training. Hurry Spots Are Filling Up fast
    Of course that only works if you actually have something like that to offer but you would be amazed at the response to it
    -WD
    Signature

    "As a man thinks in his heart so is he-Proverbs 23:7"
    Coming Soon http://graphicsdon.com

    {{ DiscussionBoard.errors[1785167].message }}
  • Profile picture of the author Gama Seva
    Subject lines that catches my attention are subjects with all caps prefix with the words like the following :

    NEW PLR :
    JV INVITE :
    NEED HELP :
    JUST LAUNCHED :

    I don't open emails with my name on the subject line coz I know 98% of those emails are generated through AR.

    Gama
    Signature

    FormBerry Advanced Form Builder Plugin For WordPress
    WPiFramer - Ultimate iFraming & Cookie Dropper Plugin!
    Instant eCover Pro - Create Unlimited High Quality eCovers In Minutes!
    {{ DiscussionBoard.errors[1785178].message }}
    • Profile picture of the author philbowman
      The 1st thing I do, is look to see who sent the email. Then I look for questions or
      statements that make you want to take action.
      Signature

      Grab Twenty Wordpress Themes With Private Label Rights HERE.

      {{ DiscussionBoard.errors[1785851].message }}
  • Profile picture of the author Troy_Phillips
    I don't look at the subject lines . I look at the from column.

    Ones that get opened immediately. Not in a particular order .

    Paul Myers

    Don and Jeremy

    Ben Settle

    Travis@ bum marketing

    AP Admin

    Jason "Profit" Moffat

    Pay Pal

    Pay Dot Com

    E-junkie

    Out of my last one thousand emails , only those got opened .

    I open my list members replies but those go to a different address .
    Signature

    {{ DiscussionBoard.errors[1785913].message }}
  • Profile picture of the author krishnaxz
    I get often email like this subject:

    You have won $100000 million dollar. So, kindly confirm your address for received your money.

    I always spam this.
    _______________________________
    Executive Offices in Orange County | Office Space in Orange County
    {{ DiscussionBoard.errors[1786418].message }}
  • Profile picture of the author Neil Morgan
    I've been doing some testing on this lately.

    Here are the last few I tested shown best to worst:

    1. Did you miss it?

    2. The doors are finally closing...

    3. A final reminder...

    4. Win this fantastic 9 DVD package!

    It's worth saying that it's not all down to the subject line. Many factors determine open rate, not least things like day/time of sending, time of month, frequency of sending, past content etc.

    Cheers,

    Neil
    Signature

    Easy email marketing automation without moving your lists.

    {{ DiscussionBoard.errors[1786601].message }}
    • Profile picture of the author sandra.IMqueen
      In truth, the subject line doesn't always draw my attention. If it a subject line does reel me in, then who sent it, makes all the difference to whether or not I delete it.
      {{ DiscussionBoard.errors[1786631].message }}
    • Profile picture of the author Venturetothetop
      I had a great response with this one, and know some other colleagues who were also on the recent marketing cruise also had great success with some like:

      'Here are the pics'
      'Great pictures from the cruise'

      People in this era of Web 2.0 love to see pictures of people, and they love to see that people are real and that they even love to fantasize about having a similar lifestyle. Perhaps thats why the picture email works well (be sure to add good pictures, as this was the one email where I recieved the most replies, positive ones that is!)
      {{ DiscussionBoard.errors[1786640].message }}
  • Profile picture of the author ikontent
    Some lines which caught my attention this week - especially the last one.

    "Don't share this with anyone".
    "Do NOT waste money on this..."
    "Newbies not allowed"

    And this one.

    "Expensive!! Don't open if you can't afford..." - too bad, the email itself sucked..
    Signature

    When I have something good to say, you'll see it here first.
    Connect on Google + : http://gplus.to/ikontent

    {{ DiscussionBoard.errors[1787001].message }}
  • Profile picture of the author Raydal
    As usual this is the worst kind of survey to do among marketers
    EXCEPT if marketers are your target audience. What people say
    here wouldn't matter much because they have been saturated
    with emails.

    But any email subject line with the word THIS in it is quite powerful.

    Also an invitation to look at a video or pictures works as well.

    -Ray Edwards
    Signature
    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
    {{ DiscussionBoard.errors[1787210].message }}
    • Profile picture of the author Jay White
      Originally Posted by Raydal View Post

      As usual this is the worst kind of survey to do among marketers
      EXCEPT if marketers are your target audience. What people say
      here wouldn't matter much because they have been saturated
      with emails.

      But any email subject line with the word THIS in it is quite powerful.

      Also an invitation to look at a video or pictures works as well.

      -Ray Edwards
      What Ray said. We have to remember that those OUTSIDE of the IM world aren't as jaded regarding email subject lines. So if you're marketing to a non-IM niche, many of the ones you roll your eyes at will get monster opens and click-thrus with a different audience.

      Just my .02...
      Signature
      Copywriters! Want to Get More Clients and Make More Money? FREE Webinar: www.GetCopywritingClients.com
      {{ DiscussionBoard.errors[1787698].message }}
      • Profile picture of the author SergeantWeb
        Frank Kern says this one has killer open rates:

        "Bad News"
        {{ DiscussionBoard.errors[1787747].message }}
  • Profile picture of the author bdegrossa
    Are we talking spam, here? Or how to get your own list to open? There's a great headline tool I ran across -- I'll see if I can find it.

    Becky
    {{ DiscussionBoard.errors[1787230].message }}
  • Profile picture of the author jenkins
    in relation to IM style subject lines... something with 'free trial' catches me otherwise i tend to see who its from not the subject.

    i have been caught a few times by those amazon order scam mails, but thats just because i buy so much on amazon i think it may actually be something relating to my order!

    j
    {{ DiscussionBoard.errors[1787254].message }}
  • Profile picture of the author Patrick Mader
    JaniG is useing things like "i need your paypal address..." and "YOUR AFFILIATE COMMISSION" and "Notification of Payment Received"

    Seems to work...

    Cheers,

    Patrick
    {{ DiscussionBoard.errors[1787328].message }}
  • Profile picture of the author JEL0221
    :This is the perfect thread for me right now...I was brainstorming e-mail subject lines to increase my response rate for the futures trading niche

    Hopefully I can piece together some good ideas from all the responses.
    Signature
    Future Options Trading, a free subscription on trading the commodity markets.
    {{ DiscussionBoard.errors[1787833].message }}
  • Profile picture of the author Khalil Bashir
    I tend to respond to emails that are a help or solution to whatever it is I am looking to get better at online as it pertains to my business. If I am looking to better attract more prospects to my website then I might just respond to something like "a simple program to help attract more prospects to your business".

    I am looking to get better at attracting visitors to my website so if I receive something like this it does not tell me directly what the program is, but it does say that it can help me so I want to know in what way can this particular program help me to increase interested prospects that come to my website.


    I don't typically respond to subject lines that contain alot of hype. I just want straight solutions to the things I don't have a total answer for.
    {{ DiscussionBoard.errors[1787904].message }}
  • Profile picture of the author trevor75
    Usually its is something that says FREE in the title, or $15,700.00 in 24 hours. I know 99% are full of it. However, its interesting to open them up to see how they justify their ridiculous email headlines.
    Signature

    FREE Report Reveals 5 Secrets To Earn Truckloads Of Affiliate Marketing Cash In Less Than A Week!

    How To Do The Marketing

    {{ DiscussionBoard.errors[1788134].message }}
  • Profile picture of the author nim84
    lots of great ideas here guys ive been wanting to come up with compelling lines to generate my list so will use some ideas from this thread

    cheers
    {{ DiscussionBoard.errors[1788478].message }}
  • Profile picture of the author dasmoover
    Billy Mays here with another fantastic product!
    {{ DiscussionBoard.errors[1788507].message }}
  • Profile picture of the author brettkbrett
    Information you've requested
    "You made a Sale!"
    "re: whatever subject line"
    "fwd: whatever subject line"
    {{ DiscussionBoard.errors[1788528].message }}
    • Profile picture of the author BillyBee
      I am so jaded that most of the subject lines mentioned so far seem very lame to me. I've seen them all a hundred times and they're almost always deceptive. They're tricks. As a result, I'm deeply cynical of any email from marketers, and I'm usually steeling myself when I begin reading.

      I prefer conflict, controversy or curiosity in my headlines. Here is an example from a non-IM niche:

      When is it okay to hit your kid in public?

      Who wouldn't read THAT?

      I also like subject lines that promise me super-useful content. Eben Pagan is great at these. I'm not even a customer for his dating products, but I stay on his list just for the subject lines.

      Look at these gems:

      Competition From Other Men -- How To Handle It

      Five Ways to Trigger "Sexual Tension" in Women

      "Lines" That Get Women to Pick YOU up

      Why a Wussy Can't Attract Women

      I have HUNDREDS of his subject lines in my email files. They never get old to me. Also, note the use of quote marks and the title case capitalization. I'm sure he's tested that.

      I like looking at the covers of magazines like Cosmopolitan for getting subject line templates, too.
      {{ DiscussionBoard.errors[1788660].message }}
  • {{ DiscussionBoard.errors[1788676].message }}
    • Profile picture of the author Lucky500
      All marketers will always tried to make a buck out of you, but when they send free information in between emails I always respect them more... such as:

      "free information - keep your wallet closed" or something along those lines.
      {{ DiscussionBoard.errors[1788958].message }}
  • Profile picture of the author GarryMSayer
    Email subject lines that force you to pay attention...(FAST!)



    Garry.
    {{ DiscussionBoard.errors[1788901].message }}
  • Profile picture of the author Eric Graudins
    Just received an email from Lyris offering a guide with 10 rules for writing headlines.
    Link here:
    Stellar Subject Lines: 10 Rules That Get Results

    Check out the info that they require from people to get access to it!
    They must be joking!
    Do "ordinary" people out there still give out so much stuff to get a free report?

    Edit: half an hour later.
    By contrast, here's the latest blog post by Michael Fortin which has just arrived.
    http://www.michelfortin.com/capture-...ate-attention/
    I recommend that you read it.

    There's a wealth of info there for anyone writing headlines and subject lines.

    There's a huge difference in marketing styles demonstrated here.

    Lyris want EVERYTHING from you before they give you something of unknown value.
    Micheal wants NOTHING from you before he gives you very useful information. And I'll bet that what he gives you will run rings around whatever is in the 10 rules from Lyris.

    Of course, both are building lists. With a big difference.
    The people on Michaels list are there because they WANT to be. He makes you WANT to sign up to his newsletter by the sheer quality of his content.

    The people on the Lyris list are there because they HAVE to be.

    How are you building YOUR lists?

    cheers,
    Eric G.
    Signature

    The biggest benefit of the internet is that almost everything can be automated.
    The biggest curse of the internet is that almost everything can be automated.



    {{ DiscussionBoard.errors[1789100].message }}
  • Profile picture of the author ijohnson
    Thanks, guys for the good . . . and not so good email subject lines!!!!

    I tend to always look at the sender, then I look at the subject line, then back to the sender before I pass it by if it's from an IM'er whose always selling something. With all the slick marketing and tricks to get you to open emails, the sender is usually my determining factor.

    But keep 'em coming! I've been paying more attention to the subject lines lately as I anticipate stepping up my own email marketing campaign. This critique on the "good, the bad, and the ugly" is right on time!

    ~ Iris
    Signature
    Make every day count!
    {{ DiscussionBoard.errors[1789492].message }}
  • Profile picture of the author mywebwork
    I've really been reacting to those deceptive e-mail subject lines lately, and have hit the unsubscribe link on several occasions.

    If you send me a "You've made a sale!" e-mail then you've lost a potential customer and any chance for a sale.

    Anyone who sends me a "You have a 50,000 person list.." e-mail soon has one less person on his or her mailing list.

    But the number one subject line that will ensure that this is the last e-mail you'll ever send me is the "Is everything OK?" or "What Happened?" e-mail. Thee messages come after a "guru" has been pummeling me for days with a build up to their amazing offer or product launch, which much to their surprise I don't rush out and buy. This last one struck a personal chord as I got one on a day when a serious medical issue struck and everything was not OK!

    An honest subject line that accurately describes the contents of the e-mail is your best bet - at least if you want me to open it.

    Bill
    {{ DiscussionBoard.errors[1789845].message }}
  • Profile picture of the author ikontent
    Lol - I think some IM'ers have got inspired by this thread - two outstanding messages today.

    "Opening This Email Is Going to Piss You Off!...I Promise You..."

    and

    "Will this subject line entice you to open my email?"
    Signature

    When I have something good to say, you'll see it here first.
    Connect on Google + : http://gplus.to/ikontent

    {{ DiscussionBoard.errors[1791394].message }}

Trending Topics