Question about data in AdWords vs Insights
I get confused when I see data like this. Step 1, go to Google Adwords tool.
Keyword A: Not enough results
Keyword B: 8000/mo
Then I zip over to Google insights. Put in both keywords.
Keyword A: 27
Keyword B: 14
Huh??? On the insights graph I can see that there are more searches for Keyword A than Keyword B over the last couple years, but AdWords reports NO searches at all. How do I make good decisions on this kind of data?
Keyword A: Not enough results
Keyword B: 8000/mo
Then I zip over to Google insights. Put in both keywords.
Keyword A: 27
Keyword B: 14
Huh??? On the insights graph I can see that there are more searches for Keyword A than Keyword B over the last couple years, but AdWords reports NO searches at all. How do I make good decisions on this kind of data?