Whats the best way to build a list with adwords?

by SaSeoPete 5 replies
Hi all,

I am looking to build a list in the diet niche. I would like to do that with adwords. I have compiled a free report, which I think (hope) is pretty damn good. I have bought a domain and built a squeeze page. I have done some small time testing (a few ezine articles) and my subscriber rate is hovering at around 35% which I believe is pretty good.

I now need to take it to the next level with adwords.

I am thinking the content network as the search network is far too expensive for diet related keywords.

1. Should I use the site target tool?
2. Do I just dump a bunch of keywords into a group? Or should I keep them tightly grouped as you would the search network?

Any advice would be greatly appreciated.

Pete
#main internet marketing discussion forum #adwords #build #list
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  • Profile picture of the author Eswar
    1) Use content network only ( Optin rate is more in content network than search)
    2) Use single optin (In non IM niche people don't even how to verify the link)
    3) Keep tracking which websites and URLs converting into list (Keep the good websites and remove the bad websites)
    4) List building is easy but converting them into buyer is the most difficult part. Keep good followup.
    5) Keep some CPA offer on thank you page. ( Instant Moentization)
    6) Always send the optin details ( Non IM people are more sensitive. SO keep them informed that your emails legitmate and not spam- You should remember you use single optin)
    7) Ask questions from your list. What they want and what they don't want. This will help to learn the market,the people and your list. It also helps you to build very good relationship with your list.
    8) Use autoresponder that allows you to use single optin. You can use jvlistpro.com. It is private lable version of aweber.

    I hope this helps you.

    Eswar
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    • Profile picture of the author SaSeoPete
      Originally Posted by Eswar View Post

      1) Use content network only ( Optin rate is more in content network than search)
      2) Use single optin (In non IM niche people don't even how to verify the link)
      3) Keep tracking which websites and URLs converting into list (Keep the good websites and remove the bad websites)
      4) List building is easy but converting them into buyer is the most difficult part. Keep good followup.
      5) Keep some CPA offer on thank you page. ( Instant Moentization)
      6) Always send the optin details ( Non IM people are more sensitive. SO keep them informed that your emails legitmate and not spam- You should remember you use single optin)
      7) Ask questions from your list. What they want and what they don't want. This will help to learn the market,the people and your list. It also helps you to build very good relationship with your list.
      8) Use autoresponder that allows you to use single optin. You can use jvlistpro.com. It is private lable version of aweber.

      I hope this helps you.

      Eswar
      It sure does. Not too sure about the single opt in though.
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  • Profile picture of the author SaSeoPete
    Thanks man. The problem is the search network has expensive clicks in this niche.
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  • Profile picture of the author Fabian Tan
    I personally get 20-30 subscribers per day from Adwords. Not earth shattering by any means, but a decent number. The only reason why I don't scale it up is because getting a lead from Adwords in a competitive market tends to be rather expensive, even if you are using the content network.

    Adwords is pretty expensive for list building. In an ideal scenario, I would advise building a list using preferably free methods first to determine your revenue per lead over 6 months or a year so you can determine how much you can afford to pay per lead. That is the ideal scenario.

    But if you're game to get started right away with Adwords, here is what I do:

    1. I do a little research on Google by searching for some keywords in my market. After a while, I will be able to find the same sites advertising across various market-themed keywords.

    2. I plug in these sites' URL into Spyfu to see which keywords they are targeting on Adwords. Do note that Spyfu is a little behind by a few months but it's still valuable market information.

    3. Download the spreadsheet and use Speed PPC to separate each keyword into their own ad group. This is to ensure the most targeted campaign possible. Ensure your ad copy contains the seed keyword for each ad group to maximize your Quality Score.

    4. Use the Google Adwords Editor to upload your campaigns into your account. This will take only a few minutes.

    5. Launch your campaign and track everything from click through rates, opt-in rates and ad group performance. Start by bidding strongly to get the high click through rates, to ensure lower click costs later on. Eliminate keywords that perform poorly, add in new keywords that you can think of.

    Fabian
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    • Profile picture of the author melanied
      Thanks, Fabian, that was good info!

      I've been thinking of learning about and testing out adwords for a while now, I just may give it a shot soon!
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