When I look around here I see a lot of questions being asked. In fact, most of the posts I have made here have been answering questions. I truly feel that the forum needs some more "how to" content. Don't get me wrong, I have seen plenty of good threads pertaining to - how to - but I noticed that get quickly get buried in all the questions. So I wanted to give back to the community and write up my own little "how to."
Okay, enough "how to's" for one post already...
I want to talk about entering a niche and turning a profit in as little as 7 days. I guess you can call this a "7 day action plan." This is not an advanced guide, and you won't read anything groundbreaking. Rather this is a compiled formula of proven strategy's. Okay, enough with the intro already - where's the bacon?!
I hope you made your coffee already because day 1 is all about selecting things. Today you get to go out there and find a niche to enter into. So, how in the world do you find a niche? Well, that's a good question and it can be answered pretty easily actually. Let other people tell you what niche to promote.
43 Things is a website where people tell you their goals. This is a great place to start. If you go to the homepage you can see tags, the larger the tag the more popular it is. Easy! I like to go to their "Zeitgeist" section and look at the most popular goals.
Zeitgeist on 43 Things
There's a link for ya. Anyways, scan through the goals and see if that gets any ideas flowing through your head. Obviously health is going to come up a lot - but with a bit of digging I know you can come up with something more original.
Answer websites are good as well. Yahoo answers is very popular. I won't go into any details on site usage here. But, here's a link.
Yahoo! Answers - Home
Once you found your niche it's time to make sure you have hosting, and a domain name. For hosting I suggest Host Gator.
Web Hosting Services, Reseller Hosting, and Dedicated Servers by HostGator
You can usually get your first month of hosting for 1 cent. Check out this resource for coupon codes.
Now you need a domain name. I strongly suggest you use a .com domain for branding purposes. Here are two places to find domain names.
Namecheap.com - Cheap domain name registration, renewal and transfers - Free SSL Certificates - Web Hosting - Free URL Forwarding, e-mail forwarding and DNS services are included with our cheap domain names registration service
Browser Update Page
Now it's time to set everything up. If you chose Host Gator you should have no problem installing wordpress and finding a suitable theme. There are loads of tutorials on how to set up wordpress, install a theme, and which settings to use.
While everything is setting up I suggest you go and grab an account at Aweber.
The first month will only cost you $1. Don't worry though if you stick to the plan you will make your costs back quickly.
It may seem like a lot to do but it's really not. Which is why we are not done with day 1 yet. For an experienced webmaster this will only take 1-2 hours (possibly more if your on Facebook, Twitter, ect). Which if you are you might as well setup a Twitter account, as well as any other social networking accounts you desire.
Now it's time to start creating content - or buying it. Take the rest of the day to write or purchase 5-7 quality articles. These articles will be for your blog.
When you setup your blog post an article a day to start, get at least 5 articles up before day 7.
Okay, day 1 over you should have everything setup and ready to go. Hopefully you messed around with Wordpress and Aweber and learned how to use them. If not I suggest you do this now.
In day 2 we are going to focus on content creation. Content creation is very important, we want to try and get as much content out there as possible. The reason for this will become clear later. But for now focus on creating as much content as you can handle. Write as many articles as you can handle. Make sure you do keyword research before hand and make sure you use proper SEO techniques in your articles.
You need to create a product that you are going to give away or "bribe" your visitors for their email address. This product is usually in the form of a short report. 5-10 pages of free content will do the trick. Don't focus on making it perfect just yet - but rather getting it done. You can always come back and refine it. Remember those articles you wrote yesterday? Well you can combine 5 of them to make a quick report if you want!
Okay, now it's time to create a squeeze page. Make a new directory on your website so the URL looks like: http://yoursite.com/name-of-squeeze-page. Now create your squeeze page. I don't want to go into too much detail about this but I will outline the important bits.
1. Give them no other options. They can either opt-in to your list, or they can leave. Simple as that.
2. Make your headline compelling. It has to make a big promise (which your free product will deliver on).
3. Use bullets - make sure you focus on how the user is going to benefit from your product rather than telling them the contents of it.
4. Have a strong call to action above the fold.
Do a bit of research if you don't know how to make a squeeze page. It is a fairly simple process, and once you do it one time you will be able to easily replicate the technique.
Right after you make your squeeze page you need to make a "Thank You" page. This page will thank the user for subscribing and instruct them to confirm your email so they can get their free product.
When you are finished with the squeeze page you need to give your readers a follow up sequence. When they opt-in to your list they will receive a series of follow up messages, usually one every day or two. Make sure your follow up sequence is full of juicy content. You want to attain "guru" status in their minds. You want them to be waiting for your next email, and hanging on your every word.
You can take 5 articles you have already written and make a follow up sequence. I don't suggest using blatant promotion right away, but rather passive. You can link back to your product in your articles, or blog posts, or on a banner on your site but for right now don't just send them an email saying "buy my info product."
I digress, my apologies - let's move on.
Oh, your done with all this already and you still have free time? Write more content!
Today you get to create your own info product. Or buy one if you can. Either way, you are going to acquire a product to sell to your list today. If you are creating an info product and you have never made one before then I suggest you just sit down and start typing. Believe it or not just starting it is a huge step. Once you start writing let your inner-self flow through your fingertips and put a touch of personality on it. This keeps your writing more interesting.
More quick tips to writing:
write out points you want to make. Then form paragraphs around them. For example, I could have just said "write out points you want to make" but instead I expanded to show you an example of how to form a paragraph around a point.
Write short paragraphs. When people see walls of text they turn and run quicker than a panther on crack.
Complete your thoughts before you go on break. Don't get up in the middle of a paragraph.
Write quicker. Don't sit there and think about it - just write. Your going to proof read it anyways.
Okay, by now you have done the damn thing and written your info product (or, bought one). Now you need a sales page. Depending on how burned out you are you can start making the sales page. Either way you probably won't finish it until...
Sales page creation is under way. If your a natural born copywriter you will love today. Otherwise, you may find yourself pulling out your hair. It's okay - if you get frustrated go and take a break. Take your mind off things for 20 minutes then come back fresh.
Making a sales page is not that hard. Tweaking and fine tuning a sales page can be a pain. But that can be done in your free time over the next few days - for now just make it as best as you can.
Go to the copywriters forum and try to soak up as much info as possible. Seriously, I could write a novel on making a sales page and I don't know squat about it (compared to some of the people here).
If you do finish your sales page I suggest you go back and reread your info product. When your done with that take a break for 30 then go back and reread your info product again. If you like to work yourself to death and you still need more stuff to do today then write some more articles because your going to need them.
Go back to your sales page and start making changes (unless of course you are a copywriter or have done this before). Try to soak up more info on copywriting and keep tweaking the page.
Reread your ebook 2 more times today and give it to a friend to read. Ask your friend if you need to add anything to the product.
Go back and refine everything right now. Reread your articles, are they good enough? Work on your sales page and product.
When your done, write as many articles as you can. Tomorrow, your going to need them.
Wake up and pour yourself a cup of coffee. Take a moment and think about what you have done in the past week. You have a website, a list setup, a squeeze page, content, and a product ready to sell. Now slam that coffee cause it's time to get to work!
By now you should have 20 articles written. I know I didn't tell you to write 20 articles but if you want to half ass this then go ahead, you are only hurting yourself.
Submit 10 articles or more if you can to EZineArticles. EzineArticles Submission - Submit Your Best Quality Original Articles For Massive Exposure, Ezine Publishers Get 25 Free Article Reprints
In the resource box make sure you point to your squeeze page, and not back to your blog. Try to make the resource box flow as part of the article, you will get a higher click through rate.
Now go out and find the top blogs in your niche. Use an reader program such as Google Reader http://www.google.com/reader/ to stay on top of all the latest news in your niche. Start making blog comments on the popular blogs and contact the owners to see if you can secure a guest posting spot.
Use your articles for guest posting. This will bring you traffic a lot faster than standard bum marketing. Whenever you make a comment, or write a guest post always point back to your squeeze page.
This is a good start for getting traffic but it is by no means a complete guide. Obviously you should use traffic getting techniques that work for you. But this isn't a guide to SEO, or to getting traffic. This is a guide on how to start a business.
Promote your site as much as you can. There are endless ways to promote it. Think outside the box. Ask webmasters in your niche for joint ventures, content swaps, ad swaps, ect. Don't be afraid to contact 20 people a day if that's what it takes. Finding the right JV partner can really skyrocket your business faster than anything else.
Some questions that you haven't asked yet...
Why a blog?
A blog helps put a face behind a name. Or in this case a website behind a list. It will help establish credibility and branding - instead of a user going "who the hell is this guy emailing me?" Hopefully you will point them to your blog on occasion so they remember who you are.
How do I setup...?
Ask Google. Seriously, I don't want to write a novel here - just giving back to the community.
But I don't know anything about the niche I'm in...
That's okay! But you will need to do extra work. Do your research. When people buy info products they are looking for a solution. Often times your 5 hours of research will save somebody else 30 minutes of research and you would be surprised at how many people are willing to pay for that.
A note on content:
Your content is YOU. It is your business. Keep that in mind. If you write quality content, you will have much better results. Write quality content, or buy quality content - those are your options.
A note on testing:
Just because you set everything up doesn't mean you can't refine it. Test everything you can. Test your squeeze page, your sales page, even the content you send out. Test your email headlines - test your pee while your at it and make sure your getting enough nutrients - otherwise, how will you ever know?
Okay, I think I've done my duty. But of course, ask any questions that pop into your head and I'll be happy to come back and answer them as best as I can.
Oh, and don't forget to take action! <=== Holy crap it's bold, underlined, and in italics do you think it's important?