Who is Bob Serling and What is liscencing?

by Charles Harper 3 replies
Hello Everyone:

Who is Bob Serling and what is liscencing?

Why is it considered to be Offline business?

Is this something that many IMers do?

Charles
#main internet marketing discussion forum #bob #liscencing #serling
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  • Profile picture of the author Thomas
    Originally Posted by Charles Harper View Post

    Hello Everyone:

    Who is Bob Serling and what is liscencing?

    Why is it considered to be Offline business?

    Is this something that many IMers do?

    Charles
    Charles,

    Bob Serling is a famous marketer. You can find him here but I'm sure he has many other websites too. (He has a pretty good blog on that site - worth checking it out.)

    He has written extensively about licensing and, in the context in which he discusses it, it relates to the granting of permission to use intellectual property rights subject to defined conditions.

    I guess it's considered offline because it generally requires face-to-face meetings or, at the very least, extensive telephone correspondence.

    As for any IMers doing it... I haven't a clue!

    Tommy.
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    • Profile picture of the author Paul Myers
      Charles,

      Bob is one of the better copywriters out there. More usefully for most people, he wrote the first really good, step-by-step manual for writing effective salescopy for the Net.

      Very nice guy, and a chocolate addict.

      Licensing can take a lot of forms. One simple example: Design a toy and sell the rights to it to a company, and get a payment for every copy sold.

      General definitions and terms: License - Wikipedia, the free encyclopedia


      Paul
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      Stop by Paul's Pub - my little hangout on Facebook.

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      • Profile picture of the author Killer Joe
        Charles,

        Bob's licensing strategies, according to him, are primarily where you are the conduit between two companies that can mutually benefit from working together, with you being the person that connects them.

        In a typical example, company 'A' has a marketing arm such as a good list that is looking for a product to push (sell), and company 'B' has such a product that will be a good match for that list. This could be a technique, on whatever, that company 'B' owns, and that company 'A' can use to generate revenues by selling it JV style to its list. It could be an IT product, a marketing technique, a How-To, or a host of others.

        YOU put them together and collect a fee for doing so, as well as continuing royalties for the products sold.

        He makes it very clear that most of what his "Toll Gate" strategy is about is NOT products that require patents such as physical products. It can, however, be tweeked to include those kind of products, but mainly that is not the focus of his licensing strategy that he is promoting.

        He has also made a lot of money licensing physical products, and he seems to know his stuff on both ends.

        KJ
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