Copywriters Who "Outsource"

by Dan Williams

Posted: 14 years ago 11 replies

INTERNET MARKETING

Just wondering if this is common practice among copywriters. The copywriter I used admitted that he had outsourced the sales letter when the results came back as very poor. His policy is to offer a free rewrite...when I got the free rewrite I brought to his attention that the tactics mentioned in the letter were actually "illegal" and I would/could be prosecuted if I used the letter. His response was basically...."that's your rewrite, I'm done with you" I certainly understand that "time is money" and I was actually expecting a reduced fee for a rewrite/touch up. Instead I got the "red headed stepchild" routine

Was I expecting too much? His policy was a guaranteed rewrite and I was actually so disgusted with the results I was not even going to contact him again. It was he who contacted me for a testimonial and I told him about the poor results...then the subject of a rewrite came up.

#copywriters #outsource

AFD 14 years ago

Request for a refund and forget him...I am too, outsourcing my materials but I only select people who have the right to work with me... Tell him that is not the right way to treat a customer and to do a serious business....
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- Dan Williams 14 years ago
  
  Would it be "out of line" to ask for a refund?
  
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  AFD 14 years ago
  
  Originally Posted by Dan Williams
  
  Would it be "out of line" to ask for a refund?
  
  Well, if it is okay for you to receive only 50% of what you paid for then it's up to you...
  
  Just explain to him first that you are not satisfied with the product.. explain well why you are not satisfied and ask him if he can still help... maybe he can do some modifications... On the first place, he lied to you...so you have all the rights to demand..
  
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Alexa Smith Banned 14 years ago

[DELETED]

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- Dan Williams 14 years ago
  
  I did let him know that I could not legally use the rewrite according to the insurance laws of the state that I am required to adhere to.
  
  Thanks for your imput
  
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jennypitts 14 years ago

I have a friend who happens to be a very good article writer (academic US English) and content rich articles. She has a Degree on Journalism from BU and is writing now to make ends meet after losing her job. She is also fully bilingual and can even write in Spanish and/or make translations. Send me a PM and I will forward the request to her.
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- Kay King 14 years ago
  
  I disagree with posting in threads to solicit work - the OP cannot PM yet to begin with (posts).
  
  Dan -
  
  "Outsourcing outsourcing" has become more common for writers - and apparently now for some calling themselves "copywriters". You don't say what price you paid - but I hope it wasn't very much.
  
  There is nothing wrong with it - IF THE customer knows about it and IF the work done is competent. Doesn't seem to be the case here. You can request a refund but don't hold your breath. Hard to get refunds sometimes for services rendered.
  
  could not legally use the rewrite according to the insurance laws of the state that I am required to adhere to.
  
  That comment threw me a bit - did you outline those laws to the writer - or was the copy so "out there" that a normal person would have known it suggested something illegal?
  
  If I were you I would start over - hire a real copywriter - and ask questions before awarding the job. Pay half up front and remaining payment WHEN your work is done to your satisfaction. Alternative is to go through a freelance site and put the payment in escrow until the job is complete.
  
  Good luck.
  
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  MikeHumphreys 14 years ago
  
  It depends on the copywriter. I don't outsource client work but I know others that do... typically if they find themselves in danger of blowing one or more client deadlines.
  
  Having said that... every single one of them only uses competent copywriters to ghostwrite for them. Every single one of them reviews the copy written to make sure it's high quality work. If it's not, then they either make their ghost copywriter fix it or they rewrite it themselves.
  
  The critical piece is your copywriter has to have a strong sense of ethics and want to keep their good name clean of mud and negative word of mouth.
  
  Hope that helps,
  
  Mike
  
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Raydal 14 years ago

Some copywriters do pass on work to their students but in my case
I let the client know that a student will be writing the copy but I
would review the letter.

As to the illegal tactics, I'm not sure what they are but I guess this
would involve a total rewrite of the letter hence the negative response
you got. At the same time it's the copywriter's duty to know the marketing
laws within the niche s/he is writing for.

The agreement you signed with this copywriter should tell you what your
recourse can be. Most SERVICE types businesses don't offer refunds.

-Ray Edwards
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