22 Year Old Kid Sells WP Site for $15 Million..

80 replies
This is an inspiring story for those of us toiling away building content-rich blog sites with Wordpress. $15 million...man, he is set for life.

Size Doesn't Always Matter, Authority Does. | WebProNews
#$15 #kid #million #sells #site #year
  • Profile picture of the author Noah Fleming
    That's awesome. It's a great blog too.
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  • Profile picture of the author zeurois
    I wonder if someone would pay $15 for mine, lol
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  • Profile picture of the author Matt Hoey
    I'm 22....
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  • Profile picture of the author writergirlk
    Wow - it's nice to see a fellow blogger achieve this kind of success!
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  • Profile picture of the author artgirl
    Wow...22 years old and $15 Million dollars richer! That's amazing!!
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  • Profile picture of the author flnz400
    Awesome! The origins of that theme look familiar though (you'd think it would be custom). Where have I seen it?
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  • Profile picture of the author John Rowe
    Wonder where they got that figure. I mean, wouldn't he have taken 14 Million?
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  • Profile picture of the author MikeRogers
    Hmmmm...

    Maybe there is something to all the chatter about marketers going into the off line world... Selling their know-how to brick and mortar businesses.

    If the article was correct, the bank that bought the site was "Traffic Hungry" which means that they were ripe for being approached by an internet marketer that knows how to garner that type of traffic.

    Possibilities abound
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    • Profile picture of the author Alan Petersen
      Originally Posted by MikeRogers View Post

      Hmmmm...

      Maybe there is something to all the chatter about marketers going into the off line world... Selling their know-how to brick and mortar businesses.

      If the article was correct, the bank that bought the site was "Traffic Hungry" which means that they were ripe for being approached by an internet marketer that knows how to garner that type of traffic.

      Possibilities abound
      His blog was bought by Bankrate.com they are not an offline bank. They're a portal of sorts that provide financial rate information. Actually similar to Bankholic I think. But yes the possibilities abound when a 22 year old who eats lunch at subway and goes drinking on the weekends can sell his blog for 15 million USD.
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      • Profile picture of the author Chris Monty
        Ah yes. I blogged about this the other day.

        I'm still hopeful that I can get at least $10 million for mine...lol. Seriously, if banking is SUFFERING and these online companies are buying blogs for $15 million, then just imagine what would happen in the affiliate marketing niche, where business is booming!

        It boggles the mind.

        Seriously, though, I wouldn't sell mine for less than $10.

        Yes, I'm kidding.
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        • Profile picture of the author Ephrils
          Wow... $15 million. Proof that I'm not there yet and need to keep working.
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      • Profile picture of the author Lance K
        Originally Posted by Alan Petersen View Post

        His blog was bought by Bankrate.com they are not an offline bank. They're a portal of sorts that provide financial rate information.
        According to Forbes, Bankrate has Sales of $133 million and Net Income of $20 million. With 5 year growth averages of 29% for Sales and 8% for Earnings Per Share.
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        "You can have everything in life you want if you will just help enough other people get what they want."
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  • Profile picture of the author Asher
    Wow, that is amazing! I love such stories like this - it's great.
    Thanks for sharing it.

    Asher
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  • Profile picture of the author ahuddy
    That's enough inspiration for me to work and work and work at it.
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    • Profile picture of the author ExRat
      Hi,

      Interesting. I'm just reading it now, but as soon as I saw his site it made me chuckle.

      About an hour ago I was watching Channel 4 news (UK) and they were discussing the fact that this Icelandic owned internet bank -

      icesave - high interest savings accounts

      ..had stopped 300000 of it's UK customers from drawing any of their money out today.

      (see the message on the website) -
      We are not currently processing any deposits or any withdrawal requests through our Icesave internet accounts. We apologise for any inconvenience this may cause our customers. We hope to provide you with more information shortly.


      Apparently, they are having a few difficulties, like many other banks. Luckily for some of the 300000, the UK government just upped the amount that they are 'covered' for from £35K to £50K (today).

      Read the story here -

      Panic sweeps 300,000 British customers of Icelandic internet bank after it stops withdrawals and deposits | Mail Online

      Anyway, the reason I mention it is because on the TV news they had the owner of this UK advice blog -

      Money Saving Expert: Consumer Revenge - Credit Cards, Shopping, Bank Charges, Cheap Flights and more

      Although he put up a decent fight, he got toasted by the news presenter because he rates the banks and their services based on benefits and interest rates, and consequently he had frequently recommended that his readers bank with icesave.co.uk over the last year and more.

      I reckon it's a good time to take $15M for your banking advice blog if you get an offer like that. If you don't get an offer, just avoid going on the TV news for a while - particularly if you have been recommending the great rates offered by newer banks that are now about to go bust...

      Question - where do all of these really smart 22 year olds come from? At that age, I was only an authority on different types of beers and what effects you could expect to 'enjoy' by drinking them to excess. And not much else...

      I'm still a practising authority on this subject, but I also added some ftp skills to the mix as well.

      bankaholic....alcoholic...I'm off to buy a domain :-)
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      Roger Davis

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      • Profile picture of the author Diana Lane
        Originally Posted by ExRat View Post

        Question - where do all of these really smart 22 year olds come from? At that age, I was only an authority on different types of beers and what effects you could expect to 'enjoy' by drinking them to excess. And not much else...
        Me too, but apparently this lad goes drinking on weekends. If we were all to put the hours in too, really knuckle down and go drinking every day, then there could be no limits to the riches we'd gain. Take ACTION, Roger - MASSIVE action!

        I'm sorry to hear that Martin Lewis got a roasting on the telly. In my view, he's one of the good guys.
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  • Profile picture of the author tommygadget
    I have to say that a bank with a software development staff with any brains could have built a much better site in less than 6 months for less than 20% of the cost. Well, that's what happens when you have more money than brains. I hope the same thing happens to all of us someday

    TomG.
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    • Profile picture of the author Dixiebelle
      Originally Posted by tommygadget View Post

      I have to say that a bank with a software development staff with any brains could have built a much better site in less than 6 months for less than 20% of the cost. Well, that's what happens when you have more money than brains. I hope the same thing happens to all of us someday

      TomG.

      ....and you wonder why the finacial industry is in so much trouble. I wonder if he is friends with the person who wrote the check? It happens, you know.

      Dixie
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  • Profile picture of the author edynas
    Banned
    This is a super deal. I do not know how much he made before but seeing the keywords he ranks for I am guessing it's not peanuts. But this is sure the jackpot.
    He will be getting 2,5 million to stay a year and blog a bit more...what if he outsources the writing....
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  • Profile picture of the author AlexKaplo
    Wow, very inspiring story!

    15 million for 2 years of work, not bad at all! No seriously this guy is a true motivation!


    Regards,

    -Alex Kaplo
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  • Profile picture of the author sparrow
    timing is everything

    he lucked out on a trend

    good for him

    Ed
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    • Profile picture of the author xlfutur1
      Originally Posted by sparrow View Post

      timing is everything

      he lucked out on a trend

      good for him

      Ed
      exacty...he sold right at the right time.
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  • Profile picture of the author steve m
    has any one got a link to the one he sold, i want to see what 15 mill gets you trhese days lol
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  • Profile picture of the author warner444
    Congratulations well earned there.

    Now that is a site to take some study of. He seems to really know his subject well and be involved enough in banking to visit banks he writes about. Of course there is a lot of news about banking these days, even though mostly bad news.

    He sold to a hungry buyer too, a bank wanting more online presence. There has to be other similar companies in that and other markets.
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    • Profile picture of the author Chri5123
      I'm off to build a banking blog!

      It's O.K I said banking and did a spell check!

      Good Luck to him!

      That's the way to do it!

      Chris
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      • Profile picture of the author xlfutur1
        On a side note:

        I was recently showing my attorney brother how getting ranked for keywords in google has alot of value in the marketplace, then I sent him this article today as an example.

        his reply?

        "I wouldn't give 15 cents for a name (domain) like that"

        I guess the whole concept flew wwaayy over his head.
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  • Profile picture of the author Matt Hoey
    There's one thing i know and it goes with anything, you stay in one place for a long time, doing what you know, talking about what you know, people will eventually follow because you will be a leader to them. Many people do this slow and steady, it takes time but it works.
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  • Profile picture of the author Scott Ames
    I wonder how much his blog was taking in each year with ads, etc. It must be a lot for them to buy it for so much, or, he has a lot of followers that they wanted access to.
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  • Profile picture of the author macchiavelli
    Amazing....Man I feel worthless lol
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    • Profile picture of the author Frank Bruno
      This kid kicked John Chow's a$$ all over the place....

      Frank Bruno
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  • Profile picture of the author ibringjoy
    This story is so inspiring! It's certainly things like this that motivate me to ramp up my blogs that are in big-money industries. It's just one more example of how someone can come in to a competitive industry and do well, and end up a total authority in their industry by just blogging about it. Amazing!

    Kathryn
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  • Profile picture of the author MrBigDeals
    Wow, that's insane.

    I wish I could have done something like this.
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    • Profile picture of the author xlfutur1
      This really is an interesting case study. I just checked on google and they have only 500 some pages indexed. You could make an intellligent post in a blog every day for less than 2 years and have less than 600 posts.. That equals out to 7.5 million per year! Granted, every scenario is different, but imagine having 10,000 intelligent posts in a highly valued niche. keep blogging everyone!
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      • Profile picture of the author Lance K
        Those who hold the attention of others are rewarded handsomely. Nice story.
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        "You can have everything in life you want if you will just help enough other people get what they want."
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        • Profile picture of the author melanied
          Good for him! Blogging works, this gives me even more motivation to keep going on my sites and blogs.
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  • Profile picture of the author donlester
    Nothing short of amazing. The right niche, the right approach, and the right time. A winning formula I guess. Now if only my blog could get that kind of attention.
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  • Profile picture of the author wassim
    I'm 22... wondering if I could sell my website for 500$ hehehe
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  • Profile picture of the author Mohsin Rasool
    Great Inspiring story!

    Thanks for sharing...

    Mohsin
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  • Profile picture of the author JamesW
    Good luck to him, he deserves it. After all anyone who can write about banking and bank rates for 2 years deserves that kind of money :-)

    I actually left a comment on that site a few months ago and just figured it was another run-of-the-mill financial site. I had no idea is was worth $15m.
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    • Profile picture of the author xlfutur1
      Originally Posted by JamesW View Post

      Good luck to him, he deserves it. After all anyone who can write about banking and bank rates for 2 years deserves that kind of money :-)

      I actually left a comment on that site a few months ago and just figured it was another run-of-the-mill financial site. I had no idea is was worth $15m.
      I agree, unless you are really into banking, that would be a long haul to write good content about that topic for so long. And I'm sure he had no idea it would eventually be worth 15 million. Then again, the guys at youtube were probably not thinking a $1.65 billion pay day either.
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  • Profile picture of the author Nathan Denton
    I wonder what the banks are thinking if they can go a spend $15M on buying a blog? Reading the article it doesnt seem like "the kid" did anything extraordinary in his blog either.

    Hmm, wonder how many more blog millionaires we will see pop up?
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    Online marketing, offline marketing and various other things.
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    • Profile picture of the author ExRat
      Hi Nathan,

      If you click around on the site (the tabs at the top) you will find that it employs some high paying affiliate techniques (EG credit card comparison).

      As long as it has a large, loyal readership that has proven to use those resources and provide revenue, then I don't see it as being grossly overvalued (in comparison with say youtube, which had no monetisation and was costing $1m per month to run).

      BUT, I do agree that at first glance, the blog and the posts look quite basic and lacking in 'authority' and there are some interesting aspects to the site -

      EG - it has no visible home page link, except for a link that's hidden underneath the logo in the top left.

      It's an inspiring aquisition and good to see that these type of sales are still occurring.
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      Roger Davis

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  • Profile picture of the author Nathan Denton
    Indeed ExRat, i was implying that given the apparent simplicity there would be a lot of Warriors in a position to setup similar blogs. Even if they were to sell for $15K rather than $15M im sure most would agree that is a good result.
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  • Profile picture of the author richpeck
    Wow what a pro - what happened to the "credit crunch"?
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    • Profile picture of the author ExRat
      Hi Nathan,
      Indeed ExRat, i was implying that given the apparent simplicity there would be a lot of Warriors in a position to setup similar blogs. Even if they were to sell for $15K rather than $15M im sure most would agree that is a good result.
      Agreed Although I would focus on the word 'similar' in your post - personally, I'm not rushing to make a blog about banking. BUT I agree that this is a positive signal and that there are many lessons to be learned, particularly if being bought-out is one of your favoured retirement plans.
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      Roger Davis

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  • Profile picture of the author Manu Bhoir
    It just shows how much oppurtunity is out there if you are prepared to do some disciplined hard work.
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  • Profile picture of the author derekwong28
    The whole thing just does not make any sense to me. I see websites and blogs on high paying niches with similar Alexa rankings on sale for a tiny fraction all the time. I would really like to see some real revenue figures and the actual fineprint in the contract.

    Derek
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    • bankoholic is huge , bro...just do some background research and you'll know why it's so valuable to any banking authorities
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  • Profile picture of the author talfighel
    Ya, that is pretty amazing. 2 years of work for $15 million dollars.

    True motivation.

    Tal
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  • Profile picture of the author derekwong28
    I am just very skeptical about headline deals after the $2.6M pizza.com deal fell through. If you remember, there was pandamonium at the time but very few people are aware subsequently that the deal fell through and nobody knows how much it was sold for in the end.

    It is just the Alexa ranking that worries me, it just does not appear to be a very high traffic site. However, I have heard in the past that getting first place for "credit card" in Google is worth several hundred thousand dollars in extra revenue per month.

    Therefore I would prefer to reserve judgement until at least a year later.

    -Derek
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    • Profile picture of the author Lance K
      Originally Posted by derekwong28 View Post

      It is just the Alexa ranking that worries me, it just does not appear to be very high traffic sites.

      Only people with the Alexa Toolbar are counted when determining Alexa rankings. I'm guessing most visitors to that site don't have it installed.
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      "You can have everything in life you want if you will just help enough other people get what they want."
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    • Profile picture of the author Jared Alberghini
      If you didn't know, there is a bunch of controversy over how he got so many backlinks, using blackhat techniques... do some research on it, it's very interesting...

      Whadya think about this?

      http://www.jaankanellis.com/bankahol...-link-building

      1 Man Blog Sells for 15 Million Dollars | John Chow dot Com

      Blogger Hits Jackpot with Sweet Deal from Bankrate | WebProNews

      Inspiration is the first thing that comes to mind... Not on the blackhat shady link building part, but selling a blog that has good organic traffic for 15mil is quite inspiring.

      Your thoughts?

      - Jared
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    • Profile picture of the author blase40
      He used to use the same affiliate program that I use for credit cards and my affiliate manager had told me to look to the bankaholic.com site for tips when constructing a blog I built.

      He told me that in credit card commissions alone this guy was making around $600,000 per month - not to mention any Adsense revenue.

      Truly an inspirational story
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      • Profile picture of the author xlfutur1
        Originally Posted by blase40 View Post

        He used to use the same affiliate program that I use for credit cards and my affiliate manager had told me to look to the bankaholic.com site for tips when constructing a blog I built.

        He told me that in credit card commissions alone this guy was making around $600,000 per month - not to mention any Adsense revenue.

        Truly an inspirational story
        $600,000 per month!?.... So his total take on this one blog was well into the $20 million something range, maybe more. You only need ONE of those in your lifetime. The link strategy certainly didn't hurt.

        I did a little research and found that the site ranks #1 on the big G for 216 bank type of keywords. And hundreds more are in the first 5 spots. No wonder he gets the traffic he does.
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      • Profile picture of the author GeorgR.
        Originally Posted by blase40 View Post

        He used to use the same affiliate program that I use for credit cards and my affiliate manager had told me to look to the bankaholic.com site for tips when constructing a blog I built.

        He told me that in credit card commissions alone this guy was making around $600,000 per month - not to mention any Adsense revenue.

        Truly an inspirational story
        Cheesus H.! This explains a lot. Insane.
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        • Profile picture of the author Karen Blundell
          fantastic! this inspires me to build up 4 or 5 other domains I own that are very targeted niches, using WordPress.
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    • Profile picture of the author yommys01
      inspirational. I can't believe I am the same age with that guy, I hope to get there one day very soon.
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    • Profile picture of the author yommys01
      inspirational. I can't believe I am the same age with that guy, I hope to get there one day very soon.
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  • Profile picture of the author derekwong28
    Lance, I am aware of that but I have seen lots of non-webmaster related sites with the same sort of Alexa rankings that receives less than 10,000 visitors. If you look further back, the supposedly "rich jerk" website that was sold for $385,000 had an Alexa of less than 10,000. That site promoted paid surveys, mystery shopping, government grants, and paid to drive cars. These niches are unlikely to be ones where the users are likely to have Alexa Toolbars installed.

    This is the sort of price that would be expected of sites like plentyoffish.com that has an Alexa ranking of 496, again in a non-webmaster related niche. Even Shoemoney and Patrick Gavin agrees that the site is not that large. Besides, the old owner is supposed to stay on "for a unspecified period of time" and also more than 2M are reserved for performance related targets.
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  • Profile picture of the author Dave777
    Here's a news article with an interesting critique on Bankaholic...
    $15m blog sale shows importance of content

    Could be an opportunity here to become the competition with Bankaholic version #2...
    Maybe not $15 million... But working off of the buzz in the media etc. you just never know!

    Dave

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  • Profile picture of the author yaz8888
    I hope its true because its stories like these that keep me going and going
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  • Profile picture of the author najmiyusoff
    What a story. Makes me feel sorry for myself. Haha. Thanks for sharing!
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  • Profile picture of the author anymato
    That's an incredible amount of money for that site...

    Anyone know what kind of traffic he was getting I noticed his site was a pr5.

    Sean
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  • Profile picture of the author Alex Sol
    guess I gotta get off of the forum and go make a blog
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  • Profile picture of the author rose64
    Banned
    Anyone read about his backlinks trick?
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  • Profile picture of the author Colin Klinkert
    Yeah this is a good motivation. Get in a niche that is crowded and has crazy values and big companies, build a site with a tonne of traffic from organic sources, then sell it off at 30 yrs revenue to a tycoon looking to dominate and monetize your traffic as only they can
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  • Profile picture of the author sheryll
    wow that's pretty amazing, I think his blog looks pretty good.

    interesting about the backlinks...
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  • Profile picture of the author ragnartm
    Yeah I read this story a while back on a different site, truly an amazing profit he made o.O Anyone want to guess how many % back on all his investements?
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  • Profile picture of the author xlfutur1
    Take a look at the footer of this site and you'll see the link. pretty ingenious actually. do a search for that phrase in the footer and you'll see ALOT of results.

    http://deviate.ctrlsave.com/
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    • Profile picture of the author writergirlk
      I didn't realize that there was controversy surrounding his tactics - it sort of makes me feel cheesy for actually finding this inspiring.
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  • Profile picture of the author Lashley
    This is a great story. Thanks for putting it together. This may sound like a throw-back to the old dot.com days of irrational investment, but I think this will prove to be a sound financial move for Bankrate, not just a huge pay day for Wu.
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  • Profile picture of the author eutykhia
    Such an inspiration to start blogging.
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  • Profile picture of the author Diana Lane
    Originally Posted by precious007 View Post

    I would never sell such a valuable blog.
    It's only that valuable if there are people around prepared to pay that price. If those people lost interest tomorrow then the blog loses it's value. I'd be taking the money while it was still on the table, unless I had concrete evidence that the blog was worth that much to many people and gaining every day. Otherwise you're just waiting for the site to become more valuable (I think $15 million would be quite sufficient for me!), when it could very easily go the other way.

    I can't think why anyone would want to hang on to it if that kind of money was on offer. 'No thanks - keep your $15 million. I'll just stick to spending my days finding content and building backlinks for the joy of owning something valuable!'. It might be someone else's approach, but it sure wouldn't be mine
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  • Profile picture of the author TheRealDomainer
    Internet Marketing Dymistyfied.
    As a domainer and site flipper, I am happy and proud of this... Nice motivation to press more... There are a lot of possibilities online
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  • Profile picture of the author Eliska
    That is unbeliavable. Really amazing story.
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