22 Year Old Kid Sells WP Site for $15 Million..

Noah Fleming

18 years ago

That's awesome. It's a great blog too.

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Alan Petersen 18 years ago

Man really makes you think. Spend time and resources building the hell out of one site instead of putting up a lot of affiliate sites out there. I'm sure his affiliate commissions were huge even before selling it. Good for him.
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zeurois

18 years ago

I wonder if someone would pay $15 for mine, lol

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Matt Hoey

18 years ago

I'm 22....

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writergirlk

18 years ago

Wow - it's nice to see a fellow blogger achieve this kind of success!

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artgirl

18 years ago

Wow...22 years old and $15 Million dollars richer! That's amazing!!

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flnz400

18 years ago

Awesome! The origins of that theme look familiar though (you'd think it would be custom). Where have I seen it?

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John Rowe

18 years ago

Wonder where they got that figure. I mean, wouldn't he have taken 14 Million?

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MikeRogers

18 years ago

Hmmmm...

Maybe there is something to all the chatter about marketers going into the off line world... Selling their know-how to brick and mortar businesses.

If the article was correct, the bank that bought the site was "Traffic Hungry" which means that they were ripe for being approached by an internet marketer that knows how to garner that type of traffic.

Possibilities abound

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Alan Petersen

18 years ago

Originally Posted by MikeRogers

Hmmmm...

Maybe there is something to all the chatter about marketers going into the off line world... Selling their know-how to brick and mortar businesses.

If the article was correct, the bank that bought the site was "Traffic Hungry" which means that they were ripe for being approached by an internet marketer that knows how to garner that type of traffic.

Possibilities abound

His blog was bought by Bankrate.com they are not an offline bank. They're a portal of sorts that provide financial rate information. Actually similar to Bankholic I think. But yes the possibilities abound when a 22 year old who eats lunch at subway and goes drinking on the weekends can sell his blog for 15 million USD.

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Chris Monty 18 years ago

Ah yes. I blogged about this the other day.

I'm still hopeful that I can get at least $10 million for mine...lol. Seriously, if banking is SUFFERING and these online companies are buying blogs for $15 million, then just imagine what would happen in the affiliate marketing niche, where business is booming!

It boggles the mind.

Seriously, though, I wouldn't sell mine for less than $10.

Yes, I'm kidding.
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- Ephrils 18 years ago
  
  Wow... $15 million. Proof that I'm not there yet and need to keep working.
  
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Lance K 18 years ago

Originally Posted by Alan Petersen

His blog was bought by Bankrate.com they are not an offline bank. They're a portal of sorts that provide financial rate information.

According to Forbes, Bankrate has Sales of $133 million and Net Income of $20 million. With 5 year growth averages of 29% for Sales and 8% for Earnings Per Share.
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- VegasVince 18 years ago
  
  Awesome stuff. Great story. Living proof that the big score is always available.
  
  xxxVegas Vince
  
  p.s.
  
  If any of my former girlfriends ended up having a kid I don't know about...and it ends bein' this kid.....please contact me asap....cuz daddy here wants to get reacquainted. And get my cut of the action.
  
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Asher

18 years ago

Wow, that is amazing! I love such stories like this - it's great.
Thanks for sharing it.

Asher

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camforbes 18 years ago

yeah baby!
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ahuddy

18 years ago

That's enough inspiration for me to work and work and work at it.

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ExRat

18 years ago

Hi,

Interesting. I'm just reading it now, but as soon as I saw his site it made me chuckle.

About an hour ago I was watching Channel 4 news (UK) and they were discussing the fact that this Icelandic owned internet bank -

icesave - high interest savings accounts

..had stopped 300000 of it's UK customers from drawing any of their money out today.

(see the message on the website) -

We are not currently processing any deposits or any withdrawal requests through our Icesave internet accounts. We apologise for any inconvenience this may cause our customers. We hope to provide you with more information shortly.

Apparently, they are having a few difficulties, like many other banks. Luckily for some of the 300000, the UK government just upped the amount that they are 'covered' for from £35K to £50K (today).

Read the story here -

Panic sweeps 300,000 British customers of Icelandic internet bank after it stops withdrawals and deposits | Mail Online

Anyway, the reason I mention it is because on the TV news they had the owner of this UK advice blog -

Money Saving Expert: Consumer Revenge - Credit Cards, Shopping, Bank Charges, Cheap Flights and more

Although he put up a decent fight, he got toasted by the news presenter because he rates the banks and their services based on benefits and interest rates, and consequently he had frequently recommended that his readers bank with icesave.co.uk over the last year and more.

I reckon it's a good time to take $15M for your banking advice blog if you get an offer like that. If you don't get an offer, just avoid going on the TV news for a while - particularly if you have been recommending the great rates offered by newer banks that are now about to go bust...

Question - where do all of these really smart 22 year olds come from? At that age, I was only an authority on different types of beers and what effects you could expect to 'enjoy' by drinking them to excess. And not much else...

I'm still a practising authority on this subject, but I also added some ftp skills to the mix as well.

bankaholic....alcoholic...I'm off to buy a domain :-)

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Diana Lane

18 years ago

Originally Posted by ExRat

Question - where do all of these really smart 22 year olds come from? At that age, I was only an authority on different types of beers and what effects you could expect to 'enjoy' by drinking them to excess. And not much else...

Me too, but apparently this lad goes drinking on weekends. If we were all to put the hours in too, really knuckle down and go drinking every day, then there could be no limits to the riches we'd gain. Take ACTION, Roger - MASSIVE action!

I'm sorry to hear that Martin Lewis got a roasting on the telly. In my view, he's one of the good guys.

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tommygadget

18 years ago

I have to say that a bank with a software development staff with any brains could have built a much better site in less than 6 months for less than 20% of the cost. Well, that's what happens when you have more money than brains. I hope the same thing happens to all of us someday

TomG.

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Dixiebelle

18 years ago

Originally Posted by tommygadget

I have to say that a bank with a software development staff with any brains could have built a much better site in less than 6 months for less than 20% of the cost. Well, that's what happens when you have more money than brains. I hope the same thing happens to all of us someday

TomG.

....and you wonder why the finacial industry is in so much trouble. I wonder if he is friends with the person who wrote the check? It happens, you know.

Dixie

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edynas

Banned 18 years ago

This is a super deal. I do not know how much he made before but seeing the keywords he ranks for I am guessing it's not peanuts. But this is sure the jackpot.
He will be getting 2,5 million to stay a year and blog a bit more...what if he outsources the writing....

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AlexKaplo

18 years ago

Wow, very inspiring story!

15 million for 2 years of work, not bad at all! No seriously this guy is a true motivation!

Regards,

-Alex Kaplo

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sparrow

18 years ago

timing is everything

he lucked out on a trend

good for him

Ed

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xlfutur1 18 years ago

Originally Posted by sparrow

timing is everything

he lucked out on a trend

good for him

Ed

exacty...he sold right at the right time.
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steve m

18 years ago

has any one got a link to the one he sold, i want to see what 15 mill gets you trhese days lol

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warner444

18 years ago

Congratulations well earned there.

Now that is a site to take some study of. He seems to really know his subject well and be involved enough in banking to visit banks he writes about. Of course there is a lot of news about banking these days, even though mostly bad news.

He sold to a hungry buyer too, a bank wanting more online presence. There has to be other similar companies in that and other markets.

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Chri5123 18 years ago

I'm off to build a banking blog!

It's O.K I said banking and did a spell check!

Good Luck to him!

That's the way to do it!

Chris
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- xlfutur1 18 years ago
  
  On a side note:
  
  I was recently showing my attorney brother how getting ranked for keywords in google has alot of value in the marketplace, then I sent him this article today as an example.
  
  his reply?
  
  "I wouldn't give 15 cents for a name (domain) like that"
  
  I guess the whole concept flew wwaayy over his head.
  
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Matt Hoey

18 years ago

There's one thing i know and it goes with anything, you stay in one place for a long time, doing what you know, talking about what you know, people will eventually follow because you will be a leader to them. Many people do this slow and steady, it takes time but it works.

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Scott Ames

18 years ago

I wonder how much his blog was taking in each year with ads, etc. It must be a lot for them to buy it for so much, or, he has a lot of followers that they wanted access to.

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macchiavelli

18 years ago

Amazing....Man I feel worthless lol

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Frank Bruno 18 years ago

This kid kicked John Chow's a$$ all over the place....

Frank Bruno
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ibringjoy

18 years ago

This story is so inspiring! It's certainly things like this that motivate me to ramp up my blogs that are in big-money industries. It's just one more example of how someone can come in to a competitive industry and do well, and end up a total authority in their industry by just blogging about it. Amazing!

Kathryn

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MrBigDeals

18 years ago

Wow, that's insane.

I wish I could have done something like this.

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xlfutur1 18 years ago

This really is an interesting case study. I just checked on google and they have only 500 some pages indexed. You could make an intellligent post in a blog every day for less than 2 years and have less than 600 posts.. That equals out to 7.5 million per year! Granted, every scenario is different, but imagine having 10,000 intelligent posts in a highly valued niche. keep blogging everyone!
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- Lance K 18 years ago
  
  Those who hold the attention of others are rewarded handsomely. Nice story.
  
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  melanied 18 years ago
  
  Good for him! Blogging works, this gives me even more motivation to keep going on my sites and blogs.
  
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donlester

18 years ago

Nothing short of amazing. The right niche, the right approach, and the right time. A winning formula I guess. Now if only my blog could get that kind of attention.

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wassim

18 years ago

I'm 22... wondering if I could sell my website for 500$ hehehe

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Mohsin Rasool

18 years ago

Great Inspiring story!

Thanks for sharing...

Mohsin

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JamesW

18 years ago

Good luck to him, he deserves it. After all anyone who can write about banking and bank rates for 2 years deserves that kind of money :-)

I actually left a comment on that site a few months ago and just figured it was another run-of-the-mill financial site. I had no idea is was worth $15m.

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xlfutur1

18 years ago

Originally Posted by JamesW

Good luck to him, he deserves it. After all anyone who can write about banking and bank rates for 2 years deserves that kind of money :-)

I actually left a comment on that site a few months ago and just figured it was another run-of-the-mill financial site. I had no idea is was worth $15m.

I agree, unless you are really into banking, that would be a long haul to write good content about that topic for so long. And I'm sure he had no idea it would eventually be worth 15 million. Then again, the guys at youtube were probably not thinking a $1.65 billion pay day either.

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Nathan Denton

18 years ago

I wonder what the banks are thinking if they can go a spend $15M on buying a blog? Reading the article it doesnt seem like "the kid" did anything extraordinary in his blog either.

Hmm, wonder how many more blog millionaires we will see pop up?

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ExRat 18 years ago

Hi Nathan,

If you click around on the site (the tabs at the top) you will find that it employs some high paying affiliate techniques (EG credit card comparison).

As long as it has a large, loyal readership that has proven to use those resources and provide revenue, then I don't see it as being grossly overvalued (in comparison with say youtube, which had no monetisation and was costing $1m per month to run).

BUT, I do agree that at first glance, the blog and the posts look quite basic and lacking in 'authority' and there are some interesting aspects to the site -

EG - it has no visible home page link, except for a link that's hidden underneath the logo in the top left.

It's an inspiring aquisition and good to see that these type of sales are still occurring.
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Nathan Denton

18 years ago

Indeed ExRat, i was implying that given the apparent simplicity there would be a lot of Warriors in a position to setup similar blogs. Even if they were to sell for $15K rather than $15M im sure most would agree that is a good result.

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richpeck

18 years ago

Wow what a pro - what happened to the "credit crunch"?

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ExRat

18 years ago

Hi Nathan,

Indeed ExRat, i was implying that given the apparent simplicity there would be a lot of Warriors in a position to setup similar blogs. Even if they were to sell for $15K rather than $15M im sure most would agree that is a good result.

Agreed

Although I would focus on the word 'similar' in your post - personally, I'm not rushing to make a blog about banking. BUT I agree that this is a positive signal and that there are many lessons to be learned, particularly if being bought-out is one of your favoured retirement plans.

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Manu Bhoir

18 years ago

It just shows how much oppurtunity is out there if you are prepared to do some disciplined hard work.

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derekwong28

18 years ago

The whole thing just does not make any sense to me. I see websites and blogs on high paying niches with similar Alexa rankings on sale for a tiny fraction all the time. I would really like to see some real revenue figures and the actual fineprint in the contract.

Derek

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Anwar-Ibrahim-Rules 18 years ago

bankoholic is huge , bro...just do some background research and you'll know why it's so valuable to any banking authorities
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talfighel

18 years ago

Ya, that is pretty amazing. 2 years of work for $15 million dollars.

True motivation.

Tal

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derekwong28

18 years ago

I am just very skeptical about headline deals after the $2.6M pizza.com deal fell through. If you remember, there was pandamonium at the time but very few people are aware subsequently that the deal fell through and nobody knows how much it was sold for in the end.

It is just the Alexa ranking that worries me, it just does not appear to be a very high traffic site. However, I have heard in the past that getting first place for "credit card" in Google is worth several hundred thousand dollars in extra revenue per month.

Therefore I would prefer to reserve judgement until at least a year later.

-Derek

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Lance K 18 years ago

Originally Posted by derekwong28

It is just the Alexa ranking that worries me, it just does not appear to be very high traffic sites.

Only people with the Alexa Toolbar are counted when determining Alexa rankings. I'm guessing most visitors to that site don't have it installed.
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Jared Alberghini 18 years ago

If you didn't know, there is a bunch of controversy over how he got so many backlinks, using blackhat techniques... do some research on it, it's very interesting...

Whadya think about this?

http://www.jaankanellis.com/bankahol...-link-building

1 Man Blog Sells for 15 Million Dollars | John Chow dot Com

Blogger Hits Jackpot with Sweet Deal from Bankrate | WebProNews

Inspiration is the first thing that comes to mind... Not on the blackhat shady link building part, but selling a blog that has good organic traffic for 15mil is quite inspiring.

Your thoughts?

- Jared
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blase40

18 years ago

He used to use the same affiliate program that I use for credit cards and my affiliate manager had told me to look to the bankaholic.com site for tips when constructing a blog I built.

He told me that in credit card commissions alone this guy was making around $600,000 per month - not to mention any Adsense revenue.

Truly an inspirational story

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xlfutur1

18 years ago

Originally Posted by blase40

He used to use the same affiliate program that I use for credit cards and my affiliate manager had told me to look to the bankaholic.com site for tips when constructing a blog I built.

He told me that in credit card commissions alone this guy was making around $600,000 per month - not to mention any Adsense revenue.

Truly an inspirational story

$600,000 per month!?.... So his total take on this one blog was well into the $20 million something range, maybe more. You only need ONE of those in your lifetime. The link strategy certainly didn't hurt.

I did a little research and found that the site ranks #1 on the big G for 216 bank type of keywords. And hundreds more are in the first 5 spots. No wonder he gets the traffic he does.

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GeorgR.

18 years ago

Originally Posted by blase40

He used to use the same affiliate program that I use for credit cards and my affiliate manager had told me to look to the bankaholic.com site for tips when constructing a blog I built.

He told me that in credit card commissions alone this guy was making around $600,000 per month - not to mention any Adsense revenue.

Truly an inspirational story

Cheesus H.! This explains a lot. Insane.

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Karen Blundell 18 years ago

fantastic! this inspires me to build up 4 or 5 other domains I own that are very targeted niches, using WordPress.
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yommys01 18 years ago

inspirational. I can't believe I am the same age with that guy, I hope to get there one day very soon.
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yommys01 18 years ago

inspirational. I can't believe I am the same age with that guy, I hope to get there one day very soon.
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derekwong28

18 years ago

Lance, I am aware of that but I have seen lots of non-webmaster related sites with the same sort of Alexa rankings that receives less than 10,000 visitors. If you look further back, the supposedly "rich jerk" website that was sold for $385,000 had an Alexa of less than 10,000. That site promoted paid surveys, mystery shopping, government grants, and paid to drive cars. These niches are unlikely to be ones where the users are likely to have Alexa Toolbars installed.

This is the sort of price that would be expected of sites like plentyoffish.com that has an Alexa ranking of 496, again in a non-webmaster related niche. Even Shoemoney and Patrick Gavin agrees that the site is not that large. Besides, the old owner is supposed to stay on "for a unspecified period of time" and also more than 2M are reserved for performance related targets.

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Dave777

18 years ago

Here's a news article with an interesting critique on Bankaholic...
$15m blog sale shows importance of content

Could be an opportunity here to become the competition with Bankaholic version #2...
Maybe not $15 million... But working off of the buzz in the media etc. you just never know!

Dave

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yaz8888

18 years ago

I hope its true because its stories like these that keep me going and going

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najmiyusoff

18 years ago

What a story. Makes me feel sorry for myself. Haha. Thanks for sharing!

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anymato

18 years ago

That's an incredible amount of money for that site...

Anyone know what kind of traffic he was getting I noticed his site was a pr5.

Sean

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Alex Sol

18 years ago

guess I gotta get off of the forum and go make a blog

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rose64

Banned 18 years ago

Anyone read about his backlinks trick?

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search-interactive Banned 18 years ago

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- Chris Monty 18 years ago
  
  He's saying that he used some less-than-white-hat methods to get links to his blog.
  
  Deceptive or creative? You be the judge.
  
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Colin Klinkert

18 years ago

Yeah this is a good motivation. Get in a niche that is crowded and has crazy values and big companies, build a site with a tonne of traffic from organic sources, then sell it off at 30 yrs revenue to a tycoon looking to dominate and monetize your traffic as only they can

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sheryll

18 years ago

wow that's pretty amazing, I think his blog looks pretty good.

interesting about the backlinks...

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ragnartm

18 years ago

Yeah I read this story a while back on a different site, truly an amazing profit he made o.O Anyone want to guess how many % back on all his investements?

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xlfutur1

18 years ago

Take a look at the footer of this site and you'll see the link. pretty ingenious actually. do a search for that phrase in the footer and you'll see ALOT of results.

http://deviate.ctrlsave.com/

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writergirlk 18 years ago

I didn't realize that there was controversy surrounding his tactics - it sort of makes me feel cheesy for actually finding this inspiring.
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Lashley

18 years ago

This is a great story. Thanks for putting it together. This may sound like a throw-back to the old dot.com days of irrational investment, but I think this will prove to be a sound financial move for Bankrate, not just a huge pay day for Wu.

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eutykhia

18 years ago

Such an inspiration to start blogging.

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Diana Lane

18 years ago

Originally Posted by precious007

I would never sell such a valuable blog.

It's only that valuable if there are people around prepared to pay that price. If those people lost interest tomorrow then the blog loses it's value. I'd be taking the money while it was still on the table, unless I had concrete evidence that the blog was worth that much to many people and gaining every day. Otherwise you're just waiting for the site to become more valuable (I think $15 million would be quite sufficient for me!), when it could very easily go the other way.

I can't think why anyone would want to hang on to it if that kind of money was on offer. 'No thanks - keep your $15 million. I'll just stick to spending my days finding content and building backlinks for the joy of owning something valuable!'. It might be someone else's approach, but it sure wouldn't be mine

Thanks

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TheRealDomainer

18 years ago

Internet Marketing Dymistyfied.
As a domainer and site flipper, I am happy and proud of this... Nice motivation to press more... There are a lot of possibilities online

Thanks

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Eliska

18 years ago

That is unbeliavable. Really amazing story.

Thanks

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