Offline Marketers: What services would you offer for $700 a month?

18 replies
Hey warriors,

I have a small business client who I did a web site for and he now is in need of a marketing plan with a budget of $700 per month.

What services would you offer at this price? I already have a few in mind but wanted to get some advice.

Thanks,

Jerry
#$700 #marketers #month #offer #offline #services
  • Profile picture of the author LMC
    My presence is worth $700 per month.

    Ha j/k

    Hosting
    Autoresponders
    Press Release
    Design & Development (depending on complexity)
    Mailing List Managing
    Social Media Exposure


    The basics that you probably know about already. Mainly Off Site SEO
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  • Profile picture of the author Dexx
    Well...

    That depends...

    What have you identified as far as problems, and missing pieces, in his current marketing / business situation?

    That's kind of like asking what kind of meal would I make for $700...when I don't know the food or people that would be eating the food.

    Make sense? Gonna need to give (or learn) more info!

    I mean if landing one extra client a month, or having a customer purchase two more times, is worth $2,000...then even just a simple autoresponder (if he doesnt have one) could easily be worth $700 a month if it generate $4,000 a month in new profits.


    Cheers,
    ~Dexx
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    • Profile picture of the author jrod014
      Originally Posted by Dexx View Post

      Well...

      That depends...

      What have you identified as far as problems, and missing pieces, in his current marketing / business situation?

      That's kind of like asking what kind of meal would I make for $700...when I don't know the food or people that would be eating the food.

      Make sense? Gonna need to give (or learn) more info!

      I mean if landing one extra client a month, or having a customer purchase two more times, is worth $2,000...then even just a simple autoresponder (if he doesnt have one) could easily be worth $700 a month if it generate $4,000 a month in new profits.


      Cheers,
      ~Dexx
      Great info, I see what you mean.

      I usually do SEO for my affiliate website and am jumping off into offline marketing.

      I can get my websites on the first page, now I just need to start selling my services offline.

      Thanks again Dexx
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  • Profile picture of the author LMC
    Dexx,

    Don't you have like a HUGE thread on this topic?
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  • Profile picture of the author Dexx
    That's so 3 weeks ago

    ~Dexx
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  • Profile picture of the author jrod014
    Well he doesn't have any social media profiles, nor email/lead capture on his website.

    His ticket items are retail like items and average about $10.

    He was thinking about magazine advertising but I talked him out of it because IMO it's not as good as email marketing.
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  • Profile picture of the author DogScout
    Depends on what he really needs, if the phones are not answered correctly and a weekend goes by before a client's call is returned...if there is no up-sell or down sell... if the clients he has do not have the company's name at the top of their head when they need a service the company provides... if credibility is lacking... if there are no vendor controls or inventory controls or employee leakage controls...
    Then the last thing he needs is new customers. More customers could actually put him further in the hole.
    So the answer to the question is, meet with him for an uninterrupted 90-120 minutes and ask all the questions you'd ask a new client. Identify the profit leaks and decide what your time is worth and fix as many of them each month for the $700.

    THEN start looking at the Press Releases, Twitter accounts, article submitting, directory submitting, etc. Unless the holes are fixed, putting more people in it will only make the boat sink faster.
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  • Profile picture of the author nicholasb
    I have charged that much before just to maintain number one search results per month..

    you could offer some type of content creation and syndication, or even a social media package, I have charged up to 450 a month to maintain.

    We don't compete on price though we usually are the highest priced company in the area.
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    • Profile picture of the author jrod014
      Originally Posted by nicholasb View Post

      I have charged that much before just to maintain number one search results per month..
      What was your net profit from that? Any overhead?
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      • Profile picture of the author AndrewCavanagh
        Anything likely to make them more than:

        $2,000 or $3,000+ a month in profits or
        $12,000-$20,000+ over 6 months or
        $20,000-$30,000+ over a year in profits.

        Or
        $400 to $800 a week or
        $50 to $200 a day in extra profits

        If you focus on finding the high net profit products or services a business is providing then see if they have especially high value clients using those often you can narrow down to strategies that will give you high return for effort.

        The point I'm trying to make is that the service you offer is not the critical point here.

        You can generate profits with a whole pile of strategies.

        The key is to do something that has a serious chance of making many times the fees you charge.

        Then your client's marketing budget will grow and he can continue to pay you and pay you more for other projects too.

        Kindest regards,
        Andrew Cavanagh
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  • Profile picture of the author kemdev
    It all depends on what the client NEEDS... not
    what you want to give him.

    Find out in what area his business is lacking,
    then provide a fix for that problem. Do this and
    you'll be golden.
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  • Profile picture of the author chrisclements521
    Here is an idea...

    SMS Text Message Marketing Mixed with Social Media (Facebook Fan Page).

    Total Cost would be about $100 month plus your time. Then you could spend the other $600 on other promotional things.
    Signature
    Chris Clements, Founder & CEO, YeeZ Mobile Inc.

    The Most Profitable White Label / Private Label SMS Reseller Program available to Offline Marketers! Long Codes & Short Code Keywords, in one account! YeeZ Mobile's SMSResellerProgram.com
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    • Profile picture of the author jrod014
      Originally Posted by chrisclements521 View Post

      Here is an idea...

      SMS Text Message Marketing Mixed with Social Media (Facebook Fan Page).

      Total Cost would be about $100 month plus your time. Then you could spend the other $600 on other promotional things.
      I've been thinking about this, I'll do some research ion how to implement it.

      Thanks for the reminder!
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  • Profile picture of the author Joel Gray
    Install Autoresponder w/ landing page (outsourced) = $40 - One time cost
    2 Monthly Newsletters (outsourced) = $20
    Keyword Research (outsourced) = $20 One time cost
    30 niche related articles (purchase articles at the WF) = $180 - One time cost
    200 backlinks per month (outsourced) = $25
    50 niche blog comments per month (outsourced) = $25
    Manual to 50 directories website submission (outsourced) = $20 - One time cost
    Blog Setup w/ Plugins and Theme install (outsourced) = $45 - One time cost
    15 articles/blog posts per month (purchase blog posts at the WF) = $75



    Total Cost 1st Month: $450

    Total Profit 1st Month: $250

    Total Time Investment: 10 Hours with consultation

    Total Cost for 2nd month: $145

    Total Profit for 2nd month: $555

    Total Time Investment 2nd Month: 5 Hours with consultation

    After the first month then get another traffic boost by making a couple of promo videos for the site and then set up a social site network (Facebook, Twitter, Myspace etc. etc.) then repeat!. You make an adjustment in what your are offering each month depending on the data from the previous month. There is very affordable Promo Video production that can be outsourced at the WSO forum, so you add services every so often for a one time fee in addition to the $700 per month and it should add up very nicely.

    Not really alot of stuff but all is easy to do and can be outsourced so you can spend your time finding your next $700 per month client.

    And your current client should certainly see an increase in traffic and profits which will allow them to pay you more money for your additional services. And you probably would want to spend some time with the client each month so the actual time investment would be what is stated above and any additional time the you spend with your clients.

    Joel
    Signature

    "Punish The Deed, Not The Breed"

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  • Profile picture of the author MichaelHiles
    I'll be the first to say this to you... and I am actually kind of surprised that some of the other offline marketing guys haven't yet.

    Take everything I am saying with the utmost constructive criticism in mind - because I am genuinely trying to help you here.

    You've gone about this completely the wrong way.

    If you're trying to fit your services into a pre-existing budget that a business client has disclosed, you're already done. Finished. You haven't proposed any real strategy for your client to build anything, and with that approach, you're not going to do so. You're just offering pay-as-you-go cafeteria services that the client chooses like McDonald's - which is just about the worst position to be in when offering local marketing (or any kind) of services.

    I am sure the $700 comes from the client's ad budget, yellow pages budget, or somewhere. That's why there's an existing number.

    But if you're doing your job as a marketing consultant, you're going to build value into everything that you do, and demonstrate an ever-growing ROI on the money spent. This growing ROI should build towards an increasing marketing budget that includes more and more programs and services with an increasing budget as you demonstrate the return on investment.

    This path to growth is the FIRST thing that you should already have planned out in advance. How are you going to help the business owner grow their business? How are you going to show a gameplan that builds to a crescendo of success over the long haul?

    Successful marketing isn't an ice cream sundae bar, where you pick and choose some random stuff and start throwing darts at the wall. That's about the worst strategy that someone can come up with, and one that's easy to bust as a competitor. I could slice right through your approach and take your client in .0813 seconds.

    Why?

    Because I have a map. A gameplan. I don't toss services out here and there. I demonstrate that we have a plan to develop leads. Then we transform leads into customers, then we turn customers into repeat customers. Wash, rinse, repeat.

    It takes a certain amount of money to put the lead generation infrastructure into place.

    Period.

    Then it takes money to drive traffic from various sources... both online AND offline.

    As the leads start to come in, then we start to put a conversion strategy into place that turns that list into buying customers. That could take some more investment depending on the gameplan.

    But rest assured, there's a GAMEPLAN. Not random crap thrown against the wall to see what will stick.

    Get your act together. Create a gameplan. Have a program that you can actually drop into a client that can be repeated over and over. Don't do this random nonsense that ultimately won't work and leave you open to getting hacked off like a tumor when a real player comes along.
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  • Profile picture of the author Rocketguy
    "I demonstrate that we have a plan to develop leads. Then we transform leads into customers, then we turn customers into repeat customers. Wash, rinse, repeat.

    It takes a certain amount of money to put the lead generation infrastructure into place.
    "


    This was a great statement and truly represents the way consultants should approach businesses.
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