Google + Videos? How Does This Work?

There are a few answers to this - I'm actually running an offline business based on video so I've been perfecting this for a bit now.

Google indexes video based on Title, Keywords (I usually do 4-6 long tail keywords relating to the title and using the same terminology) and in the near future (with the implementation of Caffeine) google will be able to determine the content of the video based on spoken word.

Google also takes into context the number of views.

Not only the big sharing sites get indexed. I'm finding that viddler and Kewego actually get indexed better than Youtube oddly enough.

One of the best strategies to get videos ranked near the top of google is backlink to the video URL. When we do our work we submit 1 series of videos and then continually submit videos after that pointing to the original videos URL. It gives some heavy linking power.

The nice thing about video marketing as well is that videos get indexed and ranked faster and higher than regular sites.

If you want more info check out our website.

Ottawa's Best Video Marketing Firm |Get Ranked Top In Google For A Testimonial!| (not a plug! It has relevant info there)

Cheers
- Adam

They probably do it both by indexing pages and filetypes and maybe other stuff I don't know about.

According to:
Google Special Search Features
the regular Google search searches 13 main file types:

So if the video on your blog is flash, there is a good chance Google will pick it up.

A search for "filetype:swf" shows that they have indexed over 67 million swf files:
Google

That part with is particularly interesting, I would love to know what those file types are!

EDIT:
As for Google video search, they say something about it on their own page:
http://video.google.com/support/bin/...n&answer=66487

EDIT 2:
I forgot something obvious. All video has to be played in a player of some form, and all players have some words/code/metainformation etc that probably would allow Google to recognize if a site has video on it or not.

Just something as simple as the fact that many videos that are put on the web using camtasia often has the phrase "Created by camtasia studio" could be used to find videos:
http://www.google.com/#hl=en&source=...48890d3c90c6fc

And in the html for those sites, there are loads of information that tells that the site has video on it.

I'm sure Google have hundreds of procedures in place.

Adam

I think we're talking about something different, I'm not sure I understand what you're trying to show with those search terms?

What I'm saying is Google will prioritize videos that are on HIGH PR video sharing sites, but if you're going to rank a video that's on YOUR site (like a blog or static HTML site) you'd need links going back to that page + video to get it ranked the same way it's ranked as a video on Photobucket, Youtube, etc.

For many keywords and phrases that give hundreds or thousands of hits from articles and websites, there might still not be any or - at least few videos - available online.

There are still more people in the world that know how to put their writing on the web, than video.

So yeah, a video about "Paris Hilton" posted on your new blog VS the same video posted on CNN.com, would probably not outrank the CNN one.

But if you post a video about something that there are few videos about, for example:
"amoeba Entamoeba histolytica" (10 hits in Google video), you could "own the niche" - at least in video searches.

(That was probably not a very profitable example though!)

So I'd say that there is still plenty of time to get started with video. Kind of like the early days of the net all over again.