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Is it true, that price with #7 will make sales more than the one that don't?

by Raja Kamil
29 replies
Hi Warriors;
I heard quite some times, that price with number 7 (seven), will make more sales than the one that don't.

Example;
$27 make more sales than $26 or $28

Is it true?
If it is so, can anybody explain it?
Any experience marketer out there had experiment this?

Thanks in advance.
#make #price #sales #true
  • Profile picture of the author Josh T.
    I've always wondered that myself. It's something I just assimilated to after seeing it used so much. But I'll admit, I don't really know the reasoning for it other than the fact that everyone else does it.

    Interested to see if there was some scientific study done years ago that sparked this idea. I mean, does it really make that big of a difference when the price is $1997?
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  • Profile picture of the author George Wright
    Hi,

    I don't know if this stuff is true or not but here is a thread that discusses it in length. It starts out about 97 but discusses 7 a lot. http://www.warriorforum.com/main-int...oSy4yMQ0OP3zlg

    George Wright
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  • Profile picture of the author Barry Cross
    Hi Raja

    We were advised in our early days by our multi millionaire mentor to end on #7. Have to say it has worked superb for us sales wise.

    Apparently it has been tested 1,000's & 1,000's of times over the years & it's what gets the best conversion. Some things within this industry are proven so it saves us alot of time & money testing ourselves which is great.

    If you do decide to do some testing with different figures please let me know how you get on as I'm interested to find out.

    Funny enough in high street retail stores we used to end everything in #9, & that worked well for decades.

    Please keep me posted

    Cheers

    Barry
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  • Profile picture of the author InternetM39482
    It has worked well for me in some niches. Sometimes other prices have worked better.

    Always test for yourself.
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    • Profile picture of the author hans56
      I think the whole 7 story started with Corey Rudl's "The Insider Secrets to Marketing Your Business on the Internet" from 2001.

      He advises to always price an item ending with a 7 because an 8 or 9 are perceived too high and anything less than a 7 would be perceived too low.

      Corey was "the man" in those days so we (well at least I did :-)) believed him and started using his recommendation. We were not so advanced in those days and it seemed to be working pretty well.

      In my opinion the whole 7 issue became something like a paradigm in IM, to the degree a product receives less attention when priced $76 instead of $77. Why? Well we all know $77 is the right price and pricing $76 or $79 means you don't even get the basics of IM.

      It's really interesting to see how a guy like Corey Rudl has such a lasting influence. Reading the old material is an eye opener I can recommend. Even guys like Frank Kern must have studied Rudl in detail, many ideas, statements and insights are in fact Rudl revised.

      Anyway.... just my two cents (or should I say 7 :-)

      Hans
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  • Profile picture of the author Josh T.
    Hi Hans,
    Thanks for the background info. I figured there was some "guy who said it once" type of story behind it. I will look up Mr. Rudl and see what he has to say about the number 7.

    One off-topic question, if you've been in IM for 10 years, why are you just now joining WF?
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  • Profile picture of the author JayXtreme
    I've seen better results with prices ending in 1, 2, 3, 4, 5, 6, 8, and 9

    But I have also seen better results with prices ending in 7..

    You know what that means?....

    Your niche will decide the best converting prices for your product. All niches are different and you should:

    Test, Test, Test on the price and all other variables...

    I didn't give you a Yes or No answer to your question, but then again, nobody here can.

    Only your stats will give you that



    Peace

    Jay
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  • Profile picture of the author johnben1444
    I don't think seven has anything to do with your success, this are just old belief as well as misconception. Thou i agree, i have seen many people using #7 but never tried it maybe because it wasn't necessary.

    Don't allow #7 hold you back, its the internet you can always experiment if its bothers you.

    Cheers,

    John
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  • Profile picture of the author Online Bliss
    Thanks for the background info. I figured there was some "guy who said it once" type of story behind it. I will look up Mr. Rudl and see what he has to say about the number 7.
    Corey Rudi passed away years ago due to a freak accident at a race track.
    He was very young at the time and I did buy his Marketing Secrets bundle which
    was actually shipped to my address by UPS. A huge tangible marketing course.
    You are correct he tested the number 7 many times and that was apparently the magic number for a large portion of his sales.


    Corey Rudi
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  • Profile picture of the author -Jericho-
    Yes and no. It's a marketing gimmick just like the $9.99 or $44.99 used to be. So many people used it that it no longer worked as well.

    Then came the 7. 7 is an odd number so it stands out and it's close to 10. Unfortunately it does not have the same effect that it used to just like the $X.99.
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    • Profile picture of the author x3xsolxdierx3x
      Originally Posted by -Jericho- View Post

      Yes and no. It's a marketing gimmick just like the $9.99 or $44.99 used to be. So many people used it that it no longer worked as well.

      Then came the 7. 7 is an odd number so it stands out and it's close to 10. Unfortunately it does not have the same effect that it used to just like the .99.
      ....I did read that .99 conveys that not alot of real thought was put into pricing.....

      Some have suggested using .95....

      ....I do some 'different' things with pricing though just to keep the mind "on its feet" so to speak....

      say I have a several product course....

      1) I'll assign individual values to each.
      2) I'll ADD up all those products retail prices and display it...
      3) I'll provide a "SALE ONLY" price....and cross that out, as well...
      4) then, I'll provide a "Promotional Price"....

      With all the REAL products individual prices, I use .99 or/and .00.....

      ....then, I use something bizarre that you wouldn't expect, like $14.52, for the bonuses....

      THEN....I use something like "$197" for the TOTAL Value...

      THEN....I'll make the promotional price (the REAL price I am selling at) something like $84.95......

      .....there is a REAL art and strategy to this....
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  • Profile picture of the author x3xsolxdierx3x
    If you have a GREAT product....that addresses a need very well....you can use anything, and people WILL buy.

    There is research out there, though, supporting the #7....so, why not give yourself a little more edge if possible?

    I've also read about the power of eliminating the dollar sign in pricing. (Think high-end restaurant menus)...I have never tried this though with digital products....
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  • Profile picture of the author juano9z
    Well, I beleive it's more eyecatchy and therefore more effective selling like this:

    Trial for $7
    Full version at $67 per year only

    Rather than

    Trial for $8
    Full version at $65 per year only

    Why?
    Number 7 is a sharp number, both lines are straight. Beleive it or not, It's unique

    123456789

    Choose a number...
    The most likely chosen number will be 7. This is because it is like professional and trusted. There are myths on 7 being the lucky number too...

    Not everything follows rules but everything follows some kind of trend, including Pi.
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  • Profile picture of the author BobbyBentley
    It is true that Corey Rudl, Armand Morin, and a few other millionaire marketers used to "preach" this. It's psychological. If something is priced at $44, it seems that it's too much over $40 bucks. In the mind, the buyer thinks that "it's OVER $40 bucks".

    On the other hand, a price point of $47, although it is closer to $50, doesn't trigger the same thought from the buyer. Instead of saying "it's almost $50 bucks", the buyer feels it's only "about $40 bucks".

    For the most part, I always price products ending in a 7... even if the price is $34.77 or something crazy like that... something about those 'lucky 7's'
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    • Profile picture of the author KenJ
      I price products for what they are worth without any attention to the number 7.

      They all sell in good numbers. If you sell it in the right way the price becomes irrelevant

      And besides- I'm just not that clever enough to know if 7 works better than any other number. I'm too busy selling stuff

      FYI

      my top seller has a selling price of $22

      Kenj
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      • Profile picture of the author gsuccess
        I have also wondered why most mentors give this advice. I suppose it is one of those beliefs passed on from generation to generation.
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        • Profile picture of the author Raja Kamil
          Originally Posted by johnben1444 View Post

          I don't think seven has anything to do with your success, this are just old belief as well as misconception. Thou i agree, i have seen many people using #7 but never tried it maybe because it wasn't necessary.

          Don't allow #7 hold you back, its the internet you can always experiment if its bothers you.

          Cheers,

          John
          Originally Posted by -Jericho- View Post

          Yes and no. It's a marketing gimmick just like the $9.99 or $44.99 used to be. So many people used it that it no longer worked as well.

          Then came the 7. 7 is an odd number so it stands out and it's close to 10. Unfortunately it does not have the same effect that it used to just like the .99.
          Originally Posted by kenj View Post

          I price products for what they are worth without any attention to the number 7.

          They all sell in good numbers. If you sell it in the right way the price becomes irrelevant

          And besides- I'm just not that clever enough to know if 7 works better than any other number. I'm too busy selling stuff

          FYI

          my top seller has a selling price of $22

          Kenj
          Originally Posted by gsuccess View Post

          I have also wondered why most mentors give this advice. I suppose it is one of those beliefs passed on from generation to generation.

          Hey guys, you are eye opener, I never thought that.
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      • Profile picture of the author gsuccess
        I have also wondered why most mentors give this advice. I suppose it is one of those beliefs passed on from generation to generation.
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      • Profile picture of the author x3xsolxdierx3x
        Originally Posted by kenj View Post

        I price products for what they are worth without any attention to the number 7.

        They all sell in good numbers. If you sell it in the right way the price becomes irrelevant

        And besides- I'm just not that clever enough to know if 7 works better than any other number. I'm too busy selling stuff

        FYI

        my top seller has a selling price of $22

        Kenj
        "If you sell it in the right way the price becomes irrelevant"

        I agree.
        ....I do believe, like my post above, that careful thought and consideration should still be given to pricing strategies.....

        I think using a Retail Price, then a Sale Only price, then a "Promotional Price" conveys that buyers are getting a HUGE deal....discounted from the Retail price...
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    • Profile picture of the author Raja Kamil
      Originally Posted by Josh T. View Post

      I've always wondered that myself. It's something I just assimilated to after seeing it used so much. But I'll admit, I don't really know the reasoning for it other than the fact that everyone else does it.

      Interested to see if there was some scientific study done years ago that sparked this idea. I mean, does it really make that big of a difference when the price is $1997?
      correct, if some Myth Buster guys watching this thread, you can prove it in scientific ways
      It will be interesting research though.


      Originally Posted by George Wright View Post

      Hi,

      I don't know if this stuff is true or not but here is a thread that discusses it in length. It starts out about 97 but discusses 7 a lot. http://www.warriorforum.com/main-int...oSy4yMQ0OP3zlg

      George Wright
      Great thread there. Likely, some guys agree with the seven myth, there.

      Originally Posted by Barry Cross View Post

      Hi Raja

      We were advised in our early days by our multi millionaire mentor to end on #7. Have to say it has worked superb for us sales wise.

      Apparently it has been tested 1,000's & 1,000's of times over the years & it's what gets the best conversion. Some things within this industry are proven so it saves us alot of time & money testing ourselves which is great.

      If you do decide to do some testing with different figures please let me know how you get on as I'm interested to find out.

      Funny enough in high street retail stores we used to end everything in #9, & that worked well for decades.

      Please keep me posted

      Cheers

      Barry
      Yes, I once read his report. But back there, I thought it just a gimmick.

      Originally Posted by hans56 View Post

      I think the whole 7 story started with Corey Rudl's "The Insider Secrets to Marketing Your Business on the Internet" from 2001.

      He advises to always price an item ending with a 7 because an 8 or 9 are perceived too high and anything less than a 7 would be perceived too low.

      Corey was "the man" in those days so we (well at least I did :-)) believed him and started using his recommendation. We were not so advanced in those days and it seemed to be working pretty well.

      In my opinion the whole 7 issue became something like a paradigm in IM, to the degree a product receives less attention when priced $76 instead of $77. Why? Well we all know $77 is the right price and pricing $76 or $79 means you don't even get the basics of IM.

      It's really interesting to see how a guy like Corey Rudl has such a lasting influence. Reading the old material is an eye opener I can recommend. Even guys like Frank Kern must have studied Rudl in detail, many ideas, statements and insights are in fact Rudl revised.

      Anyway.... just my two cents (or should I say 7 :-)

      Hans
      Maybe, the 'seven' myth is worked well on IM products. What say you?

      Originally Posted by Online Bliss View Post

      Corey Rudi passed away years ago due to a freak accident at a race track.
      He was very young at the time and I did buy his Marketing Secrets bundle which
      was actually shipped to my address by UPS. A huge tangible marketing course.
      You are correct he tested the number 7 many times and that was apparently the magic number for a large portion of his sales.


      Corey Rudi
      1970-2005
      He was the man !

      Originally Posted by juano9z View Post

      Well, I beleive it's more eyecatchy and therefore more effective selling like this:

      Trial for $7
      Full version at $67 per year only

      Rather than

      Trial for $8
      Full version at $65 per year only

      Why?
      Number 7 is a sharp number, both lines are straight. Beleive it or not, It's unique

      123456789

      Choose a number...
      The most likely chosen number will be 7. This is because it is like professional and trusted. There are myths on 7 being the lucky number too...

      Not everything follows rules but everything follows some kind of trend, including Pi.
      When I read your reply, it really trigger me to the uniqueness of seven.
      Expescially when you come out with 123456789 (see the difference?)

      Originally Posted by BobbyBentley View Post

      It is true that Corey Rudl, Armand Morin, and a few other millionaire marketers used to "preach" this. It's psychological. If something is priced at $44, it seems that it's too much over $40 bucks. In the mind, the buyer thinks that "it's OVER $40 bucks".

      On the other hand, a price point of $47, although it is closer to $50, doesn't trigger the same thought from the buyer. Instead of saying "it's almost $50 bucks", the buyer feels it's only "about $40 bucks".

      For the most part, I always price products ending in a 7... even if the price is $34.77 or something crazy like that... something about those 'lucky 7's'
      May be you are right, but perhaps the 'Buy-o-logical' writer, can write something about this.

      I went to supermarket a few days ago. Instead of '7', I rather find the .99 a lot more....

      Hurm...this topic is interesting, but it end with no conclusion. Yet...
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    • Profile picture of the author Syndicator
      Originally Posted by BobbyBentley View Post

      It is true that Corey Rudl, Armand Morin, and a few other millionaire marketers used to "preach" this. It's psychological. If something is priced at $44, it seems that it's too much over $40 bucks. In the mind, the buyer thinks that "it's OVER $40 bucks".

      On the other hand, a price point of $47, although it is closer to $50, doesn't trigger the same thought from the buyer. Instead of saying "it's almost $50 bucks", the buyer feels it's only "about $40 bucks".

      For the most part, I always price products ending in a 7... even if the price is $34.77 or something crazy like that... something about those 'lucky 7's'
      Whilst a lot of you are probably not Marketing to China you should be aware that a price tag with the number 4 in it such as $44 is considered extremely bad luck.

      The number 4 sounds like the word for death as well.
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      • Profile picture of the author Raja Kamil
        Originally Posted by Syndicator View Post

        Whilst a lot of you are probably not Marketing to China you should be aware that a price tag with the number 4 in it such as $44 is considered extremely bad luck.

        The number 4 sounds like the word for death as well.
        44 mean die die
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      • Profile picture of the author JAIDEEP2959
        Originally Posted by Syndicator View Post

        Whilst a lot of you are probably not Marketing to China you should be aware that a price tag with the number 4 in it such as $44 is considered extremely bad luck.

        The number 4 sounds like the word for death as well.
        I have successfully sold my products for $4 in the past.

        I have sold my past WSO for $14 for some days and made many sales.
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      • Profile picture of the author Kevin Riley
        Originally Posted by Syndicator View Post

        Whilst a lot of you are probably not Marketing to China you should be aware that a price tag with the number 4 in it such as $44 is considered extremely bad luck.

        The number 4 sounds like the word for death as well.
        Same in Japan. The word is "shi". The kanji for "four" and "death" are different, but both can be read as "shi", so you won't see things like a #4 parking spot.

        As for the 7 vs 9, I've done quite well with prices like $29.95 vs $27 - but, again, it depends on your own testing.
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  • Profile picture of the author artgirl
    I have tested and sold many items using both 7 and 9. For example, instead of pricing an item for $30, I usually place a price tag of either $27 or $29.

    I believe it gives the buyer a good impression that he or she is getting a great deal!
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  • Profile picture of the author musicsongs
    I think 9 is more used, at least in my country.
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  • Profile picture of the author macchiavelli
    Its all in the head.

    $27 makes you think..well at least it aint $30...

    $29 makes you think hmm...its about $30 bucks.

    I dont know but thats how I look at it.
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  • Profile picture of the author TheRichJerksNet
    If your product / service is what people want, they will buy no matter if it ends in 7 or not.. Yeah yeah many done testing, why I have no idea because the fact remains if you offer the solution to someones problem and what you offer is quality then it will sell no matter the cost.

    Look at my prices .62 ...lol Yeah I am different ....

    James
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