But I noticed one thing that really stuck out to me. Right at the end, the announcer says, "Become a fan on Facebook and follow us on Twitter". At the time of this posting, they have 27,000+ fans on Facebook. The Twitter account is for MGM studios and has 12,000 followers.
What's more incredible is that everyone who's talking about it on Twitter is totally STOKED about it. I can't help but wonder what a flop this movie would be if it weren't marketed in this manner. Me personally, watching 4 grown men get in a hot tub alone is puke worthy, let alone the fact that it teleports them back to 1986. Truth be told, I'll probably end up seeing it against my will and like it, but I don't want to.
Here's my point...
MGM has taken somewhat of a bold step in using Social Networks as their primary "buzz" generator. The trailer alone apparently wasn't enough, so they slapped on a Facebook and Twitter logo at the end and....buzzworthy. Basically, they gave everyone a forum to talk about the campy stupidity and by allowing this open discussion, turned some skeptics into believers. Some arch rivals into fans. Who knows how many extra tickets they will sell for deploying this tiny, free marketing effort. But, in this marketer's opinion, it's going to be their golden goose.
Did I mention that this was a MAJOR corporation that has a multi-million dollar advertising budget? And that they used a free resource which took all of 5 minutes to set up as their centerpiece?
It reminds me a little of "Borat", most people who saw that movie did so because other people saw it and started talking about how outrageous it was. Only Borat didn't have the luxury of a huge social networking platform at the time.
So, my question to you is...
How might we harness Social Networking as a "spinster" to sway our critics into buyers? How can we generate buzz for OUR "Hot Tub Time Machine" or other whacky invention?
Looking forward to this.