What EXACTLY is the BEST Price for a WSO? That yields Maximum Revenue. $7 $19 $50 ? ?

17 replies
I won't take too much of your time. I was really wondering from a while what really was the BEST tested WSO price. I know that it differs from situation to situation and product to product.

But, I'm just referring to a Ball Park figure (or) a General estimate - What do you think is the BEST Price for a WSO, something you've found to yield maximum REVENUE ....

Although there have been a couple of THREADS on this, none has been focussed and conclusive. So I'd be grateful if you quote your RESPONSE in this format:


- Your Fav. WSO Pricing Strategy:

- And the Reason for it:



As precisely as possible. Thanks Alot !
#$19 #$47 #maximum #price #revenue #wso #yield
  • Profile picture of the author MJ Sterling
    It completely depends on the product and who's selling it. Most sell between $7 and $47, from what I've seen.

    I think the only way to get a true answer is to test it for yourself, some will get better results than others because of their repuation.
    {{ DiscussionBoard.errors[1807675].message }}
    • Profile picture of the author Steven Wagenheim
      There is absolutely no answer to your question as there are too many
      variables involved.
      {{ DiscussionBoard.errors[1807677].message }}
    • Profile picture of the author JAIDEEP2959
      Any price below $9.99.

      Customers are not ready purchase ebook with price more than $9.99, as observed in recent Amazon-Macmillan case.
      {{ DiscussionBoard.errors[1807678].message }}
      • Profile picture of the author MoneyRaker
        Originally Posted by MJ Sterling View Post

        It completely depends on the product and who's selling it. Most sell between $7 and $47, from what I've seen.

        I think the only way to get a true answer is to test it for yourself, some will get better results than others because of their repuation.
        Thank you ..... Even I have noticed the $7 to $47 range as being the most common.

        Originally Posted by Steven Wagenheim View Post

        There is absolutely no answer to your question as there are too many
        variables involved.

        Thanks for your input. And yes I totally understand that there is no alternative to personally testing things your own self.


        Originally Posted by JAIDEEP2959 View Post

        Any price below $9.99.

        Customers are not ready purchase ebook with price more than $9.99, as observed in recent Amazon-Macmillan case.
        Ah! thanks for quoting a Ball Park figure, because I really wanted to compare different estimated that ppl give, and yes I agree that people these dayz dnt like spending excessively on eBooks.

        BTW, what is the Amazon-macmillan case you're referring to? (just curious), or rather I'd Google it...... thanks again ...
        {{ DiscussionBoard.errors[1807701].message }}
      • Profile picture of the author Hasan Barbary
        Originally Posted by JAIDEEP2959 View Post

        Any price below $9.99.

        Customers are not ready purchase ebook with price more than $9.99, as observed in recent Amazon-Macmillan case.
        This is one of the most misleading and unhelpful things I've ever read on this forum.

        Why assume that all WSOs are just static ebooks? There are tons of offers for Video production, SEO automation, membership sites, etc etc etc.

        JAIDEEP, just because you choose to price your products for the lowest common denominator, why limit the OPs thinking?

        IMO, that is "scarcity mindset" at its worst.

        Furthermore, directly equating mass-market Kindle customers with serious Internet Marketers seeking a highly specialized business information product is like comparing apples to Orangutans.

        MoneyRaker, please don't look for a "One Size Fits All Price." It doesn't exist. Also, always keep in mind that you are not the target customer for each and every WSO. Just because you might not imagine paying more than X dollars for a product, doesn't mean that there's no market for a product that costs 100 X.
        Signature
        {***sig break***}
        {{ DiscussionBoard.errors[1807984].message }}
  • Profile picture of the author TheRichJerksNet
    As said above by Steven and Alexa, nobody can answer your question as there are far too many different things involved. You need to determine what you feel your product or service is worth and base your price on that.

    James
    {{ DiscussionBoard.errors[1807899].message }}
  • Profile picture of the author Paul Roekle
    Normal price of the item
    -
    Discount you are willing to give warriors
    ==========================
    WSO price
    {{ DiscussionBoard.errors[1807945].message }}
  • Profile picture of the author DogScout
    If it was priced at $1,000,000 you'd only have to sell one to have a great day
    {{ DiscussionBoard.errors[1807961].message }}
    • Profile picture of the author ArbyDee2
      Banned
      [DELETED]
      {{ DiscussionBoard.errors[1809957].message }}
      • Profile picture of the author Mike Anthony
        Although Steven is right - there are too many variable - there is one "metric" that matters regardless of the variables.


        Reputation.


        If you are new with little testimonials then giving excellent quality and charging accordingly may not work for you. No one knows you and a lot of the time quality isn't being viewed in the product itself but in the person offering it (right or wrong). I'm sorry but some of the products that are wildly successful don't really meet a high quality the seller is jsut a real good forum marketer and strategist. Their price scale won't work for you even with a superior product.

        I also think there has to be a strong connection between how much people feel they will be able to make using whatever it is that you have to offer. Good or bad people are here to make money and if they can see making ten times your product price from using it you'll make sales. Unfortunately there is also a huge market for anything that appears or is easy no matter the quality. Thats just a fact.
        Signature

        {{ DiscussionBoard.errors[1810013].message }}
        • Profile picture of the author imintern
          I totally agree to what Mike said above. Reputation is a huge key factor here. If you are popular, if warriors can readily recognize you as a knowledgeable and helpful guy who posts frequent insightful posts and have offered a couple of good free stuffs in the WAR Room already you can easily price your WSO $29 instead of $9 or $17.

          I hope you got the idea ...
          Signature
          If you like my post please click the THANKS button below
          {{ DiscussionBoard.errors[1810175].message }}
  • Profile picture of the author The Copy Nazi
    Banned
    Moneyraker, WSO terms state that your offer must be at a significant discount to what it normally sells for. A lot of people have success offering, say, a $97 product for $7 for the first 50 buyers (say) and then increasing the price in increments ending in "7" (proved to work better). So $7 -first 50 buyers. Then $17...$27 etc. Tests by Perry Belcher and others have shown that the "sweet" spot on an offer is at least 2/3rds off the normal price. (have a look at Belcher Button | Perry Belcher Top Converting But Button) So for a $97 product you'd be hoping to sell it for $37, say. That's what rings people's bells. What you want with a WSO is to quickly create a "feeding frenzy" - hence the $7 price to begin with. And of course, the sooner you get some good comments, the better.
    {{ DiscussionBoard.errors[1808051].message }}
  • Profile picture of the author milo_pl
    Unless you're selling some rehashed crap hoping no-one will catch you, you really should price your WSO accordingly to the quality of the product. I mean, discounts like "first 10 people get it for $30" are good way to quickly build a customer base, but you shouldn't under-price your product in the long term - too much buying newbies will result in chargebacks and refund requests, lazy noobs asking stupid basic questions about the method (if it's ebook) or how to use it (if it's software) etc..

    It also depends what kind of product you're selling -ebook, software...

    IMO It's better to have conscious customers who have a clue about things related to your product, than selling it cheap to everyone hoping to make a quick cash.

    Overall: Build a solid product, create informative and no-fluff sales thread, get reviews, give discounts (after all it's Warrior Special Offers) and you'll have solid source of revenue for months
    Signature

    {{ DiscussionBoard.errors[1808314].message }}
  • Profile picture of the author Steven Wagenheim
    Let me explain why the actual price is irrelevant without what the actual
    product is with a crystal clear example.

    Let's say I have one offer that is 30 days of personal coaching that normally
    would cost somebody $3,000.

    Now, let's say I have another offer which is a 100 page ebook on article
    marketing that is normally priced at $37.

    If I charged $197 for the coaching and $27 for the ebook, which one do
    you think would sell better?

    The coaching...even though it is priced $170 over the ebook because it is
    a better value.

    Price doesn't mean a darn thing without the product that's attached to it.
    {{ DiscussionBoard.errors[1808580].message }}
    • Profile picture of the author samish
      Originally Posted by Steven Wagenheim View Post


      If I charged $197 for the coaching and $27 for the ebook, which one do you think would sell better?
      I feel very comfortable at $197 for coaching and $27 for wso ebooks.

      It is perceived value. Coaching, involves times while I can spend $27 without even thinking. Just the price of an eat out meal.
      {{ DiscussionBoard.errors[1812012].message }}
  • Profile picture of the author MoneyRaker
    Thank you Guys for all the valuable and good quality tips that you have provided me.

    Though I did understand that PRICING is a tricky thing and that no ONE price can be set as a standard for WSO, the picture is clearer than ever.

    WF is really a great place for continued learning and enlightenment of the members.

    Thank you everone for your contribution !
    {{ DiscussionBoard.errors[1811803].message }}

Trending Topics