I get about a half-dozen emails a year (usually from outside the USA) from people writing about how desperate they are for assistance, but for one reason or another, they cannot pay for my product that may help them. (Job interviews niche.)
My first reaction is a cynical one as I think to myself: "Yeah, right... what kind of sucker do they think I am?"
But then something comes over me. I can't help it. I start to wonder, "What if they really can't pay, really do need a job, and my product could really help them? Aw heck... I can do without the $39.95; helping someone is more important than putting a little more money in my pocket."
If the message seems sincere, I end up giving them the download link -- and ask them to let me know if my product helped them. Only one person of the handful I've done this for over the past 5 years actually responded, enthusiastically thanking me for helping him get the job. (It'll make a great testimonial.)
His message really did make me feel good (better than seeing a Clickbank sale notification). So in my case, within my niche, I think it's worth it... even if I AM a sucker.
I'm just wondering... what do YOU do when/if you get similiar sob stories?