Watch Those Email Subject Lines: "Elmer the Rat..."

by Elmer Hurlstone 7 replies
Many marketers, in the belief it is more "personal", include your first name in email subject lines.

Most of the time it's fine and may even increase opens which will ultimately increase conversions.

Here are the subject lines from three emails I received earlier today:

"Elmer -> do you use wireless networks?"

"Elmer, I promise you at least one profitable PPC campaign"

"Elmer, Make $20k in 20 days.. or your money back!"

Two are informative and imply a no-risk profit potential. The first one arouses curiosity. Nothing wrong with any of them. They served their purpose--I opened the emails.

Then....

There was a fourth email with this subject line:

"Elmer the Rat and the Popstar"

This subject line differs here from the original only with respect to "bolding" it and placing it in quotes.

I don't know the fellow that sent this email. I receive something from him every couple days or so. He's a very persistent affiliate marketer. Of the approximately 150 emails I've received from him this year this is the only one with such a unique subject line. This is for an affiliate promotion so I don't know if this is his original work or was provided by the group that developed the product. Either way he should have taken a few more minutes reviewing it before hitting the send button.

Fortunately for the gentleman I'm fairly thick skinned and reasonably understanding of mistakes. So I won't be unsubscribing because he called me a "Rat" or for that matter a "Popstar"--which I'm not.

Suppose, however, I was a wide-eyed newbie with a tender psyche...

Your email subject line--including its punctuation and formatting--is your continuing point of contact with your potential customer.

It can make you or break you.

Just something to think about...

Elmer

#main internet marketing discussion forum #elmer the rat #email #lines #subject #watch
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  • Profile picture of the author Tom Wigley
    The only reason i opened this post was because it had such a perculiar title , definately more inclined to read than make a billion dollar in a second type subjects. I guess it works
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    • Profile picture of the author erinwrites
      Originally Posted by Tom Wigley View Post

      The only reason i opened this post was because it had such a perculiar title , definately more inclined to read than make a billion dollar in a second type subjects. I guess it works
      I have to agree with Tom--the subject line is what made me curious about this thread!
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      • Profile picture of the author Shannon Herod
        Hey Elmer,

        I once sent out an e-mail with the subject line...

        "Elmer, don't ass this up"

        It was supposed to say...

        "Elmer, don't pass this up"

        It was that day that I decided I would test every single e-mail before I sent it out. This way stupid things like that do not happen.

        Unfortunately, even with testing I do miss a few things and make myself look like an idiot.

        No problems though, because most people expect some stupid things from me. :-)

        Excellent point in your post.

        Regards,

        Shannon

        P.S. every time I see one of your posts I look at the button that is sitting on my desk and smile.
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  • Profile picture of the author John Rogers
    Allen the Monkey God


    Kevin the Hamster


    Elmer the Rat



    What's in a name?

    John
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  • Profile picture of the author Kevin Riley
    Originally Posted by Elmer Hurlstone View Post

    "Elmer the Rat and the Popstar"

    Hmmm. Now I'm curious. I deleted it. Might have opened it if it read "Kevin the Hamster and the Popstar".
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    Kevin Riley, Kevin Riley Publishing, Osaka, Japan


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  • Profile picture of the author Chris Lockwood
    I think the guy just left out a comma.
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    • Profile picture of the author Elmer Hurlstone
      Originally Posted by Chris Lockwood View Post

      I think the guy just left out a comma.
      Chris,

      That may well be the case. As Shannon wrote up-thread about dropping the first letter from the word "pass" it's a seemingly small thing.

      But as you don't know everyone on your list or how they will react to certain things you have to always do all you can to minimize stumbling blocks.

      The alternative is sending out one of those unbelievable "I made a mistake" emails.

      Elmer
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