I'm currently doing a website for a small-ish shopping centre (30 shops) and have been asked if I could come up with something beyond a typical brochure-type site to tempt the merchants more (as it isn't being done directly by the shopping centre management and, thus, won't be supplied as part of their rental agreements. Strange, I know... but that's how it's happening.)
The ideas I've come up with so far include:
- Adding a coupon system to the 'brochure pages', or on a seperate page.
- Develop a VIC-type e-mail list to send offers/discounts/sales/etc. too. (Collection of e-mail addresses in-store is something that has yet to be discussed with the merchants.)
- A very cheap way (about €50) to do a mailing to about 1,000 people working in the immediate vicinity of the centre directing them to the sign-up page for the above-mentioned list.
- The use of the domain name and an e-mail address (storename@shoppingcentrename. com) in the merchants own materials.
Can anyone suggest any additional ideas (or even give examples of other such websites implementing something more than brochure-sites)?