Do you use PayPal as your processor since that then shows your real name afterwards on the receipt that's emailed to you. Which kinda takes away and makes it all pointless (or potentially blows any trust and the chance of selling other products in the future to that buyers).
I know I've a product in the non-IM niche and used a pen name to protect my offline business since it's a 'bitchy' kinda niche. However I'm 99% sure (from buying stuff) my real name is shown anyway since my PayPal account is Premier not business.
Looking for thoughts and what people do. Esepecially if you've got a blog for IM (::: YOURNAME.COM :::) and then sell stuff in other niches which I don't think looks great to customers.