Facebook Ads Are Cheap?

50 replies
I want to know 1 warrior who gets clicks under 0.10 cents?
#ads #cheap #facebook
  • Profile picture of the author Istvan Horvath
    You mean like 10 clicks for one [1] cent or less?
    (just curious)
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    • Profile picture of the author socomplete
      I mean 10 clicks for a dollar? I see alot of people raving about facebook ads but when I try to set up a campaign I see estimates at $0.67 cents a click.
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      • Profile picture of the author aprilove
        Originally Posted by socomplete View Post

        I mean 10 clicks for a dollar? I see alot of people raving about facebook ads but when I try to set up a campaign I see estimates at $0.67 cents a click.
        that's not bad, if you will get a good exposure from the site. i will try it one day and have my share of it. aprilove
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  • Profile picture of the author FrankBowman
    soco,

    I'm with you..........I advertised there once and it wasn't SOOOO cheap!!! (on a price/click basis) like some people say
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    • Profile picture of the author butters
      Never personally done it but have you tried narrowing it down? Instead of saying, ages 18-25, texas, try something like, 18, texas, a place in texas, see if that helps.
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      • Profile picture of the author w3bmast3r
        I tried facebook once never realy converted very well but I know that there is a course being offered at the moment on how to get your clicks down to 10cents
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      • Profile picture of the author johntig
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        • Profile picture of the author K.Callwood
          1) CTR greatly affects the suggested bid price.
          2) Try lowering your bid after 48 hours of 0.1% CTR or above. You will still get impressions and clicks.
          3) send traffic to a fan page with a squeeze page as the landing page (It is cheaper and converts better).
          4) Use super targeted ads (we are talking males, 30, Austin Texas, interested in hair loss) you will see a big price drop
          5) use sandwich pages instead of direct sales pages (I am converting at 5%)
          6) use striking images that clash with the Facebook background
          7) switch to cpm once you get an ad priced at 0.30 at cpc
          8) switch up the images if CTR drops below 0.1% for 24 hours

          Hope that helps. Mobile marketing starts 0.03/click and I have gotten 1100 clicks in an hour for $50. Watch the sig video if you want to see just how effective it is.

          Good luck all.
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          • Profile picture of the author donhx
            I ran an FB test for a week using their variables and did not generate clicks. It would seem that since you are able to select a tightly focused demographic that clicks and conversions would be higher, but in my experience that was not the case.

            Response is often based "horses for courses" so other products may do better. Testing is the key.
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            • Profile picture of the author K.Callwood
              Originally Posted by donhx View Post

              I ran an FB test for a week using their variables and did not generate clicks. It would seem that since you are able to select a tightly focused demographic that clicks and conversions would be higher, but in my experience that was not the case.

              Response is often based "horses for courses" so other products may do better. Testing is the key.
              The IMAGE IS EVERYTHING in FB advertising!!! Whenever I do an ad I always split-test with 3 images. The more striking and out there the better, images of women do better, put the image upside down, whatever it takes!

              Do not send clicks straight to affiliate products. You will go broke, plain and simple. Create a free report and squeeze page, the extra work will at least give you some names even if you don't get instant conversions.
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              • Profile picture of the author donhx
                Originally Posted by K.Callwood View Post

                The IMAGE IS EVERYTHING in FB advertising!!! Whenever I do an ad I always split-test with 3 images.
                Yes, I agree with this. You want you use all the image real estate possible. Even try using a portrait picture. It will be small, but it allow you to put text on the image (like a headline), so you have more possible impact that way.

                Some of my results were better than others in my testing, of course, but overall, you need to make sure you have the right product aimed at the right audience. IM 101, I know, but I have learned that FB can be tricker than you think in that regard. Test, test, test.
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  • Profile picture of the author Istvan Horvath
    well,
    10 cents = $0.1
    0.10 cents = $0.001
    - that's why I was asking. The 1/1000 dollar sounded too good not to try
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  • Profile picture of the author FrankBowman
    I tried..............0 -10 billion, Earth..........and it still told me my minimum but was like $0.67......
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  • Profile picture of the author ednri871
    I have noticed that within the first hour one will get a ton of clicks at low prices, but then things stop. The only things I have had luck with advertising on Facebook are Facebook fan pages.
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    • Profile picture of the author DBroker
      Originally Posted by ednri871 View Post

      I have noticed that within the first hour one will get a ton of clicks at low prices, but then things stop. The only things I have had luck with advertising on Facebook are Facebook fan pages.
      ^^ Same with me in the past. As first, results seems to be on a good start but soon enough they just came to a standstill. I found that it was not worth my time or energy so I focused elswhere.
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  • Profile picture of the author WareTime
    Seems to me Facebook at large should convert no better than stumble or digg traffic. People are their to meet up with acquaintences, not click adds.

    Now if their were a poplular facebook group on hyperhidrosis, then you'd have something.
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    • Profile picture of the author Chris Worner
      Originally Posted by WareTime View Post

      Seems to me Facebook at large should convert no better than stumble or digg traffic. People are their to meet up with acquaintences, not click adds.
      Really? for a site that is useless to advertise on their projected revenue is to hit 1 billion dollars by 2015 is sure as heck alot of money.


      Chris
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      • Profile picture of the author remotedb
        Originally Posted by skyfox7 View Post

        Really? for a site that is useless to advertise on their projected revenue is to hit 1 billion dollars by 2015 is sure as heck alot of money.


        Chris
        That just means they are making money, it doesn't mean anybody else is.
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        • Profile picture of the author Chris Worner
          Originally Posted by remotedb View Post

          That just means they are making money, it doesn't mean anybody else is.
          And how do they do that?

          Through their ad system!

          Meaning that people are clicking the links and the advertisers making money, because if they were not, nobody would be using them.

          With that in mind, if you are using them and not making money, you are doing something wrong, the same with Adwords.


          Peace
          Chris
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          • Profile picture of the author remotedb
            Uh, no. A lot of people use those ads to promote their fanpages or non-profit causes. Others use them to generate a buzz without trying to make a sale, for example Nissan uses them to promote the Leaf, which is not yet commercially available.

            None of that means that people are making any money directly off that advertising in the same way that they might with Adwords.

            Having said that, I am sure some people are making money with it. But the point was not that nobody is making money, but rather that the program's mere existence or even success (for Facebook) does not guarantee that. Furthermore, just because the program generates revenue doesn't mean that it's profitable even for them. As I understand it, Facebook still operates at a loss.


            Originally Posted by skyfox7 View Post

            And how do they do that?

            Through their ad system!

            Meaning that people are clicking the links and the advertisers making money, because if they were not, nobody would be using them.

            With that in mind, if you are using them and not making money, you are doing something wrong, the same with Adwords.


            Peace
            Chris
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        • Profile picture of the author MichaelHiles
          Originally Posted by remotedb View Post

          That just means they are making money, it doesn't mean anybody else is.

          Well, my clients are making money, which is why I continue to place several hundred thousand dollars worth of Facebook PPC ads monthly.
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  • Profile picture of the author Brenden Clerget
    You can crush Facebook by paying per 1,000 impressions and submitting for a lot of categories. You can get costs as low as $.01/1000 impressions, which means if you get one click out of 1,000 impressions, you are paying at $.01/click. Anything over that amount of clicks, and it just keeps going down.

    That's how to market facebook in a nutshell.
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    • Profile picture of the author remotedb
      What do you mean by "categories" There are no categories for facebook ads. Do you mean keywords or do you mean something else?

      Originally Posted by DrivenForMillions View Post

      You can crush Facebook by paying per 1,000 impressions and submitting for a lot of categories. You can get costs as low as $.01/1000 impressions, which means if you get one click out of 1,000 impressions, you are paying at $.01/click. Anything over that amount of clicks, and it just keeps going down.

      That's how to market facebook in a nutshell.
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  • Profile picture of the author Jacer
    Facebook has a "quality score" calculation similar to Adwords. Many ads will start out $0.50+ and quickly drop if you CTR is good. I have several campaigns with 0.2% CTR that have gone from .75 to .15 after 200k impressions.
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  • Profile picture of the author FrankBowman
    Is that 0.2% or 2%.........just wanna make sure
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    • Profile picture of the author Jacer
      Originally Posted by FrankBowman View Post

      Is that 0.2% or 2%.........just wanna make sure
      0.2%. My highest CTR has been 0.28%
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  • Profile picture of the author priyankeshu
    yes it can go upto 10 cents but it depends on geographical area. When i tried marketing something in India the CPC came down very low..

    But problem with facebook is that you don't get targetted traffic ... or i must say that people are not in buying mood..
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  • Profile picture of the author Dalun
    facebook is a social network where people get together and discuss games,music, tv shows, movies and current events. if you have any offer relating to those catergories, then it will convert.
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    • Profile picture of the author Daniel Brock
      It can convert if you take them out of the social element/mindset that they are in while they are on FB.

      To do that, you create intermediate pages that warm them up before they hit your offer.

      Straight out of FB to your offer will not only convert like crap, it probably won't ever get approved.

      It also helps to drill down your targeted audience. Think keywords, relationship status, gender, location, etc.
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  • Profile picture of the author amandafrei
    I heard is cheap clicks but not very good for sales.

    Great for leads though. People are not really looking to buy anything on Facebook.
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  • Profile picture of the author lakshaybehl
    FB is awesome.

    If you know how to use it though.

    The estimates they give are almost 4-5 times the actual cost, so see the estimates, divide them by 5 and then set that as your CPC. Almost no effect on your CTR or anything.

    CTR can be very bad. Like 0.1% or something if you are not using relevant images. (Hint Hint).

    And the conversions suck too.. whether you send them to sales letters or squeeze pages. These people are there on your site for a reason, and the crux of that reason goes back to one or more of the seven vices. Know what those vices are... and you are set.

    For example, marketing to the IM crowd, I wouldn't give them a free report in exchange of an email. I'd rather send them to a marketing quiz and give them instant results, and then send them to a squeeze page. Would the conversions suck? Yeah, maybe. But then once they are on that list, you are on. The onus of delivering value through content is no longer on you. You may now K.I.S.S. your people. ie. Build relationships with them. Send them videos... With content AND stories. Sell them stuff. Give them an idea and a way to implement that idea (would be your product). The plethora for new, sexy marketing is now open.

    I'd say FB sucks a few months back, now I can't.

    -Lakshay
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  • Profile picture of the author JustOnePepsi
    I tried selling my "how to start a car detailing business" to facebookers who were detailers or registered detailing as an interest.

    0 clicks out of 2433 impressions!

    High five!
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  • Profile picture of the author Hecman104
    yup.. same here, every one of my ads ranged from 0.67 to 0.83 cents.. conversions werent that great either..
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    • Profile picture of the author SeanIM
      Give it a rest for a few weeks or a month or so until the crowd has moved onto the newest shiny object.
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  • Profile picture of the author NutrapayAndy
    Cheaper than adwords imo
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  • Profile picture of the author MichaelHiles
    Facebook crushes. It's the most targeted PPC available for demographic. No, it's not active search intent like Google Adwords, but that's where you actually have to develop a real marketing approach to convert those people who "aren't into a buying mood" to active buyers.

    No, you're not going to get a whole bunch of .10 cent clicks, but considering the level of demographic targeting and the ability to get in front of highly qualified prospects, it's super cheap for what you're getting.
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  • Profile picture of the author Brad Gosse
    I don't even buy my traffic from Facebook on a CPC basis anymore. I do it all on CPM. It actually lowers my cost per click dramatically which I did not expect it to do.
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  • Profile picture of the author StevenSaliba
    I tried facebook ads. I bid 10 cents a click and got 0 impressions. I guess I will try CPM since it lowered Brad's cost per click.
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  • Profile picture of the author LivingCovers
    I tried facebook too but the conversion was poor. I had to pause my ads since it was gulping a lot in ads costs .Bidded just $0.67 and it went up like anyhow!
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    • Profile picture of the author JohnMcCabe
      Originally Posted by JustOnePepsi View Post

      I tried selling my "how to start a car detailing business" to facebookers who were detailers or registered detailing as an interest.

      0 clicks out of 2433 impressions!

      High five!
      Sounds like a targeting problem more than a failure of the medium.

      You tried to sell a "how to start a business" product to people who said they were already in that business? And you got no interest? Hmmmmm...

      Seems kind of like approaching a teachers' convention with a product on how to become a teacher.

      If you wanted to try again, I can think of a couple of approaches off the top of my head...

      > The obvious one is to rework and reposition the product to focus on 'how to pull more profit from your detailing business with less work' or something along that line. Now you have something that could interest people already in the business.

      > The other thing that popped into my head was repositioning the product as a "how to add detailing to your current business" and target related vehicle businesses, like storage yards, small time traders who buy and recondition cars for sale, paint & body shops, etc.

      You could also expand the idea to detailing cars, boats, RVs, etc.

      Hope this gets the gears turning...
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  • Profile picture of the author remotedb
    I think it is believable to get your per click cost down to 10 cents, I've come as close as 13 cents. The trick is don't use the CPC model use the CPM model. Then target your ad well and write good copy with a strong call to action. If you do this you should be able to get a pretty good CTR of around .08 percent (pretty good by facebook standards). The other thing you want to do is bid low on your CPM max, say around 5-7 cents below the suggested minimum. Don't go too low though, or your ads will be displayed in poor position causing you to rack up lots of unproductive impressions. You need to experiment and find a balance.
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  • Profile picture of the author wuleinj
    I have tried for adword, It did a test on the price of $0.01 per click. I have a rideshare website Goodala , and have set up a campaign and put 1 cent per click there, guess what, I got 3 click in one week. And now I own google 3 cents.
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  • Profile picture of the author Candace07
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    Facebook ads are pretty effective well for as we all know many people are hooked up with this social networking site
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  • Profile picture of the author DogScout
    Use Facebook ads to brand.... make an ugly ad no one will click, but includes a graphic they might see else where in nicer setting.

    Lots of impressions, no clicks
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  • Profile picture of the author ILUVCA$H
    A few people have mentioned the Quility score and that is key to getting the lowest rates - you can do very will marketing on Facebook but be sure you have a testing budget - stay on top of things and keep optimizing new creative.

    Also don't make any changes to running campains as it stops them dead in their tracks.

    Make new line items and then turn off the older one once your new Ad is live.

    Best of luck Facebook advertisers !

    By the way if you need a list of CPA offers that convert on FaceBook PM me !
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    • Profile picture of the author JonDolly
      Hi Luke, can't pm you so would appreciate an email or message with that list of CPA offers, before I pull my hair out

      I'm slowly starting to get the hang of FB. I think it just takes time, money and patience to figure out what converts. So any pointers will be greatly appreciated.
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      • Profile picture of the author Sardent
        I am currently running an CPC ad on Facebook -

        CTR- .382
        Average CPC - $0.05
        Average CPM - $0.19

        I ignore the suggested bid. You get traffic just fine at a lower price. At least for targeted niches.
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  • Profile picture of the author Ethan Ooi
    it depends on what the targeted countries and the targeted groups as well.

    Some of them are high priced but most are cheap.
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  • Profile picture of the author FriendlyRob
    any pay per click advertising can be cheap if you can find the right keywords. Thats the tricky part.
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  • Profile picture of the author paulie888
    Originally Posted by socomplete View Post

    I want to know 1 warrior who gets clicks under 0.10 cents?
    The key to getting cheap clicks is doing it on a CPM basis (instead of CPC) and crafting a catchy, attractive ad that sticks out like a sore thumb which also dovetails nicely with the demographic that you're targeting. If you're targeting the right demographic with the right ad, this will give you a high click through rate, and when combined with CPM will bring your cost per click down to an incredibly low level.
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