Who's Using Sales Videos?

19 replies
Really curious to know how many of us are using sales videos, and if you make them yourself or hire someone to do it for you?

I started using them a couple of years ago, making them myself with camtasia and sony vegas.. more recently doing on camera video stuff.

And, if you don't mind me asking you guys who appear on camera and use a script.. how do you read the script without looking like you're reading one?
#sales #videos
  • Profile picture of the author ArbyDee2
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    • Profile picture of the author mattlaclear
      I have started creating my own sales videos and am happy with the results. But I only have been using them on my warm list and not on cold prospects.
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      • Profile picture of the author Adam Nolan
        It's all my company does.... and we do it for other people as well.

        I've done everything from reading scripts to ad-lip q&a periods. Each has their own advantage and disadvantage.
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  • Profile picture of the author NutrapayAndy
    We are adding videos to our landers and websites.. we use istock clips and overlay music.. not the highest production in the world but cheap and adds another dimension to the pages ie tryanatril.com
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    • Profile picture of the author glassextreme
      Hey MJ, do what the newscasters do. Teleprompters!

      But seriously, just put your script on the computer, and put your camera nearby. If you are using your webcam (not sure how the quality is going to be), then it is better to have a second monitor.

      You can always use a wireless device lecturers use, (the exact word eludes me), and scroll down. Or you can put them on powerpoint and click through.

      If you really need the script, it could be your script is way too long. If not, just ad lib. Put the main points on the screen, and ad lib the rest.
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      • Profile picture of the author DBroker
        What niche works best with sales videos? Any ingredients that are a must to make a video that will show the most quality results.
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  • Profile picture of the author Kevin Riley
    Originally Posted by MJ Sterling View Post

    Really curious to know how many of us are using sales videos, and if you make them yourself or hire someone to do it for you?

    I started using them a couple of years ago, making them myself with camtasia and sony vegas.. more recently doing on camera video stuff.

    And, if you don't mind me asking you guys who appear on camera and use a script.. how do you read the script without looking like you're reading one?
    If I'm using a script, I use a teleprompter (EasyPrompter - the best free online teleprompter.) on my laptop, bounced off a piece of plexiglas in front of my video camera (made the frame myself).

    PS: If you get it, please click his tiny Donate button and give the guy a donation. We need people like this.
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    Kevin Riley, Kevin Riley Publishing, Osaka, Japan


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    • Profile picture of the author VeitSchenk
      Kevin,

      did you use this setup in the 'sales'video for your platinum online club promotion? If so, put a link in here for people to watch, it's awesome!

      btw, how do you bounce the script off a piece of plexiglass? do you have a picture of your setup?

      Cheers

      Veit

      Originally Posted by Kevin Riley View Post

      If I'm using a script, I use a teleprompter (EasyPrompter - the best free online teleprompter.) on my laptop, bounced off a piece of plexiglas in front of my video camera (made the frame myself).

      PS: If you get it, please click his tiny Donate button and give the guy a donation. We need people like this.
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      • Profile picture of the author Kevin Riley
        Originally Posted by VeitSchenk View Post

        Kevin,

        did you use this setup in the 'sales'video for your platinum online club promotion? If so, put a link in here for people to watch, it's awesome!

        btw, how do you bounce the script off a piece of plexiglass? do you have a picture of your setup?

        Cheers

        Veit
        Yes, I did. Usually, the teleprompter is over in my studio (small apartment I rent across the road), but I lugged it over to my office for this one:


        BTW, it's better if you see it in larger scale at You Tube (just click on the video to go there).

        Sorry. I had photos and I can't find them now. Somewhere on one of my computers, or in my camera. But, basically, you place the laptop flat under the plexiglas, which is angled. The camera goes behind the plexiglas and shoots through it. Place a dark cloth over the back to keep out light, and you'll see the text, but the camera doesn't.
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        • Profile picture of the author Kevin Riley
          Wikipedia has a pretty good sketch. My teleprompter is not as fancy, but works on same principle.



          3 is my laptop. 4 is plexiglas. 1 camera. 2 black cloth shroud.
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          • Profile picture of the author bettersocial
            Originally Posted by Kevin Riley View Post

            Wikipedia has a pretty good sketch. My teleprompter is not as fancy, but works on same principle.



            3 is my laptop. 4 is plexiglas. 1 camera. 2 black cloth shroud.
            That's an interesting diagram Kevin.

            To really do video marketing, IMO, you have to let go off your inhibitions and put yourself "out there" - not something every marketer is comfortable doing.
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            • Profile picture of the author Kevin Riley
              Originally Posted by sashas View Post

              That's an interesting diagram Kevin.

              To really do video marketing, IMO, you have to let go off your inhibitions and put yourself "out there" - not something every marketer is comfortable doing.
              When I was in college (19 years old) I got a part-time job in the autumn. Between classes, I went to houses that the company I was working for had gotten leads for via telemarketing. I had to go close the deal on Christmas photography packages. At first, it was quite nerve wracking knocking on some stranger's door - many who were not pleased to meet me - and sell them these certificates. But, making about $20-25 an hour while being a student - at a time when my friends were lucky to get a job at $4.00/hour - made it all that much easier to "put myself out there".

              It's the same with video. Think to yourself "Do I want to make money?" If the answer is "Yes!", you have to ask yourself "What the hell am I scared of? It's just a camera. It's an inanimate object."
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  • Profile picture of the author VeitSchenk
    just uploaded one (ok, this is from a presentation I made specifically for the WF, but it illustrates a few points)

    http://www.warriorforum.com/main-internet-marketing-discussion-forum/185670-video-how-get-more-leads-easy-lazy-way.html


    1) use a wireless mic, I'm using Sennheiser freeport, dirt cheap + Behringer Xenyx1002 for mixing

    alternative is to hang the mic from the ceiling above you, but then you can't move around.

    2) I'm using a blackboard, so I can write stuff on the right hand side (outside view of camera) where I can check my notes (in this video I don't, but I have plenty of others where I use this)

    3) if the camera is sufficiently far away from you, you can put a sheet of paper with notes (keypoints) close to the camera (just below it on the tripod) and when you look at the camera you can read the text, but it's barely noticeable.

    (have a look at the video and catch me peeking at the cheat-sheet;-)
    alternative is to put the sheet slightly to the left (when looking at the camera), because that's where the eye naturally goes when you're trying to remember something.

    Veit
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  • Profile picture of the author MJ Sterling
    Great answers here guys, thank you all.

    Kevin I seriously owe you a beer man.
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    • Profile picture of the author Kevin Riley
      Originally Posted by MJ Sterling View Post

      Great answers here guys, thank you all.

      Kevin I seriously owe you a beer man.
      Please, Irish Whiskey or, if you insist on beer, a nice Pale Ale (such as Fire Rock Pale Ale) or (meal of meals (a Guinness)
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      • Profile picture of the author VeitSchenk
        if you go for Guinness, make sure it's the Irish *bottled* stuff. The draft stuff simply does NOT compare! (married to an Irish girl, so I know what I'm talking about ... honey, what's for dinner ... ahh, good, Guinness...)

        quick note regarding "putting yourself out there".

        there's a great story in Jack Black's "You can't win" (story of his life, how he drifted into becoming a criminal and then drifting out of it again): when they did some heist (often confidence tricks), they practiced until they were "in the zone", they were the "character".

        the one particular story is where they rob a jewellers by pretending to be one of the people who work behind the counter and show customers the jewels.

        "just" get dressed up, walk in with full confidence and "be" an employee of that store.

        I'm not saying you should choose an 'alternative' life-style, but the key here is this: if you've got a product that really helps people, and you know that you're the expert who can help them, but they don't get it because you're camera-shy, then you're not helping them nor yourself.

        Solution? Get in the zone! Either tell yourself often enough that you are the expert until you believe it (yes, I'm not a great fan of positive self-talk myself...) or get others to tell you how great you are. Seriously, everytime you get positive feedback, stick in a text-file and when you're facing the camera and you're not sure if you can do it, open that text-file, read through it and you're off.

        alternative, if you are serious, join Toastmasters.
        Pretty frightening the first time you go, but you get to practice every time you go and before you know it, you love standing in front of that camera.

        I keep hearing "yeah, but you've got the natural confidence" blah blah blah. Let me tell you, as a teenager I had such crippling shyness, it wasn't funny. There's absolutely no way I would ever have considered standing in front of a camera and talk straight to it.

        and then I started doing all the things I mentioned above: go to Toastmasters, collect positive feedback and "bask in the glow";-) and tell myself regularly that a) I'm an absolute expert in what I'm doing (I am!) and b) that the world will lose out if I don't get my word out.

        Result: I now make my living giving seminars in front of live audiences. And it doesn't bother me one bit (well, ok, there are pre-race nerves from time to time;-)

        Here's another thing: when I started speaking into the camera, it was AWFUL!: "hello, my name is...", er, no, "heeeeelloo, my name is..." ah, sh**, "hellllllOO!, my name is ", aahhhhhhh, "Hi, my name is", bu**er, "...."

        it takes practice, but not as much as you may think.

        which brings me to a great quote (I'm paraphrasing) I think by Rich Schefren and it goes something like this:

        "the most private is the most public/common"

        the thing YOU think is the most embarassing to you and YOU are the only one suffering from it, man, let me tell you, the vast majority of the rest of us are suffering from exactly the same s**t.

        (I do meditation seminars, and after a few weeks, when everybody loosens up, guess what, the same ol' stories come bubbling up over and over again: "oh, you feel you can't love yourself, you need to love others first? No kidding, you're the first one EVER to say that...")

        and the same goes for standing in front of the camera: almost everybody hates the thought of it before they do it (and for the first few days whilst doing it).

        so, go for it, and post your results here for us to give you some feedback for your "basking in the glow" collection.

        Veit

        ahh, that's my quota for words in WF for today, off to do some real work...
        Originally Posted by Kevin Riley View Post

        Please, Irish Whiskey or, if you insist on beer, a nice Pale Ale (such as Fire Rock Pale Ale) or (meal of meals (a Guinness)
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      • Profile picture of the author MJ Sterling
        Originally Posted by Kevin Riley View Post

        Please, Irish Whiskey or, if you insist on beer, a nice Pale Ale (such as Fire Rock Pale Ale) or (meal of meals (a Guinness)
        As an Irish fella who's living in the UK I know exactly what you're talking about when it comes to the good stuff.
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  • Profile picture of the author MayaLocke
    We have a bunch of support videos, designed to reduce technical support, but they have helped sales as well.
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  • Profile picture of the author thenextlevel
    I use a video pitch on my site. I feel it's the best way to really grab the visitors attention. I film them myself with a handicam and a tripod. I found it works best to have three people. One to operate the camera, one person being filmed, and another to hold the script. I usually type up the script in extremely large font and tape the pages to a piece of cardboard. Then I have the person holding stand as close to me as possible without being in the shot. Then I have them hold the cardboard at eye level for me so that it doesn't appear I am looking off camera. Before I figured this way out I was wearing sunglasses with the script taped to the tripod beneath the camera.... that didn't really turn out to well.
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