The Strategy of Recurring Membership Site Combined with Affiliate Marketing

by 5 replies
6
g'morning campers!

I have completed several months of development and testing on a totally unique and powerful website related to personal finance. I won't bore you with the details, or hype it here.

But what I did want to ask you all about is your thoughts on strategy. This will be a recurring billing type membership site. I have all of the backend functionality to automatically process those transactions using Paypal.

On the other hand, I see Clickbank, with their zillions of potential affiliate marketers, but with their own payment processing, which wouldn't be fully automatic, creating workload, to maintain the subscriptions (in case of payment failure, expirations, etc.)

How difficult would it be to attract affiliates without working with a 'Clickbank' type of organization?

Any thoughts on the overall strategy and implementation here?

Talltom
#main internet marketing discussion forum #affiliate #combined #marketing #membership #recurring #site #strategy
  • Hey Tom

    Ive done it both ways.

    clickbank works 2 thumbs up!

    Simply because you are exposed automatically to people looking to find products and services and as your product or service makes money, so you climb in your category and affiliates recognise that and over time you will see more affiliates trying to promote you. If they do well, they will keep at it.

    Other way where you are trying to find them, is a big trust factor hurdle you have to get over as ( your managing the affiliate program and they dont know you from jack ) second any stats you give them they might think are fudged where clickbank stats on sales are a better indication for them to determine if its worth their time. Plus you have to find them.

    Alternatively you could use shareasale they are affordable.
    • [1] reply
    • Jon,

      Thanks for the feedback. What I'm concerned about with Clickbank, is the manual labor each month to process the various payment updates. The tradeoff, is the exposure you get with new affiliates, and the trust factor.

      Did you have any elegant methods that you've used to streamline this accounting process each month?

      Talltom
      • [1] reply
  • Not sure is you have multiple offerings, but a nice feature of PayDotcom as opposed to clickbank that can really accelerate affiliate attraction is the ability to pay affiliates for all purchases the traffic they send make. So if you have multiple products, the affiliate can get paid mulitple times for referring a single person, even if they come back at separate times. Affiliates like knowing they can get mulitiple payments from each person they refer.....even if they buy a separate product months later.

    Best to you,
    Neal
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