How long should a $7 offering be?

by Kate Davies

Posted: 13 years ago 14 replies

INTERNET MARKETING

Hi

I have a number of ideas running through my mind for some $7 info packs. I'm not sure whether to call them e-books, e-guides, articles, or what? I guess they are longer than articles but shorter than most e-books.

Anyway, although I have great plans for some detailed e-books and courses that I plan to sell later at a higher value, I would like to start with these smaller guides so that I can cultivate a reputation, build a list, get testimonials and earn some interim cash. Obviously I'm thinking of WSO too.

The trouble is, whilst I know how many chapters etc will be in the bigger stuff, I'm not really sure how long the smaller $7 guides should be. Too long, would mean I'm selling too cheap for the amount of content and will devalue the more detailed work that I release later, but too short will look like I'm not offering good value.

Does anyone have an approximate number of pages or words, that they typically aim for in this type of offering?

Many thanks.

Kate

#long #offering

InternetSuccess001 13 years ago

It is something you will need to test. Some people have successfully sold 3-4 pages for $7 (or more), based on the information it contained, while others felt they wasted $7 on materials on hundreds of pages of material, simply because it was rehashed, disorganized and useless content.

Start off low, if it sells quickly, obviously you are doing something correct (quality/price, etc). From there, raise the price and test until you find what works (or as economists like to call it, profit maximization and getting the most marginal return possible).
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source47 13 years ago

My recommendation is to offer a $7 Free Report. A PDF with a length of 15-20 pages is a good length. Anything over 30 pages I would consider an eBook. A typical article length is anywhere from 100 - 500 words.

Besides words, include lots of images or screenshots to help breakup the text. It also gives people a visual reference of the Free Report.

I hope that this helps!
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- CDarklock 13 years ago
  
  Originally Posted by source47
  
  My recommendation is to offer a $7 Free Report.
  
  WTF is that? A report guaranteed not to contain $7?
  
  Thanks
  
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  "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
  
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GarryMSayer 13 years ago

I don't think the amount of pages in an ebook really matters that much. It's the perceived value that matters.

Now you could write a 10 page ebook on, for example, how to unlock your inner creativity. Now if you added some additional worksheets to this guide and a mindmap / quickstart guide too then $7 seems like a pittance of an amount to charge doesn't it?

But if you DID charge that for your first WSO then the perceived value of this offer would tempt a lot of people to invest in your product.

If the perceived value of your product is over-delivery then (if your sales page is being read by your target market) you're increasing the likelihood of making the sale.

Just an idea for you - hope this helps.

Garry
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- Kevin Riley 13 years ago
  
  My guideline for small reports or guides is "One problem, one solution". In other words, you select a problem to solve (or a technique to teach) and you provide a solution. Keep it simple.
  
  Write what is needed to solve the problem (or teach the technique). If it takes 3 pages or it takes 30 pages, doesn't matter as long as the solution is provided. Don't pad with unnecessary fluff just to make it bigger.
  
  Also, if illustrations, photos, or screenshots will help your reader to understand, provide as many as are needed. This can make a big difference in size. I release guides that are nearing 100 pages, yet when you remove the screenshots, the writing is only about 10 pages or less. And, I get rave reviews because the writing is simple and the screenshots make it easy to follow.
  
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- Alex Mensah 13 years ago
  
  Originally Posted by GarryMSayer
  
  I don't think the amount of pages in an ebook really matters that much. It's the perceived value that matters.
  
  Garry
  
  i agree with Garry on this one. Its not so much the length as the value that you give your ebook. Try to overdeliver and for the first WSO even consider giving it out free or keep it at the $7 mark just so that you can build a customer base and reputation. Then easily scale up from there. These are a couple of great tips for you. Plus, with the customers that you are able to retain from your first WSO you can easily have a list of buyers that will buy from you again without having to create another WSO. You can even sell to them directly.
  
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Louise Green

13 years ago

I agree that the quality of content is more important than the quantity.

You could sell a million dollar idea, that only takes a few pages to explain. The value of that info is up to you...

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Kevin Riley

13 years ago

Originally Posted by Louise Evans

I agree that the quality of content is more important than the quantity.

You could sell a million dollar idea, that only takes a few pages to explain. The value of that info is up to you...

Exactly. As in the following one-page report that pirates would kill for:

================================================== =

Finding The Treasure Of Black Pete
By: Pegleg Jones

From the foot of Skull Mountain, walk 300 paces South. Turn to the East and go past the mountains. Walk straight East until you come to a small cove. On the Northern shore of the cove, dig into the bank.

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Gary King

13 years ago

Originally Posted by Kevin Riley

Exactly. As in the following one-page report that pirates would kill for:

================================================== =

Finding The Treasure Of Black Pete
By: Pegleg Jones

I believe you stole my treasure map and WSO opportunity Kevin. :-)

Thanks

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Gary King 13 years ago

Kate,

Nice thoughts by all posters so far.

My 2 cents... since others have addressed length and content (love the one problem, one solution Kevin!) I will address the part of your post about what to call them. Since we don't know what these are about (understandably) I'll make some generic ideas that are not copyrighted and you can massage them to fit your topic(s).

call them:

Power Packs
Cheat Sheets
Shooters
Quick Start Guides
Rapid Summaries
Mind-maps (suggested above I believe)
Brainstorming profit centers
How To X (substitute your how to's in the X part of course)
Mouthfuls
Money Raking Snippets
Guru Notes
Profit Maps

If you want to PM me the topic, I'll be happy to share more privately so as not to reveal your ideas.

All success.

Gary
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rayx 13 years ago

1 problem, 1 solution ...as long as it takes (keep it short if you can)
I totally agree with Kevin

Plus it's easier to sell a product that offers 1 specific solution people want
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MisterMunch 13 years ago

If your goal is to sell more books to the same buyer I would recommend that you spend some pages inside your book selling him on the idea of actually doing it. You can see many health experts do this.

If you get your reader to actually take action, and he see some real profit from this action, you will have a customer for life.
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Sheila Atwood 13 years ago

"One Problem- One Solution" is perfect for a $7.00 report. And like MisterMunch says...if you can get them to take action and win, your next sell is a breeze.

Thanks Kevin and MisterMunch - this helped me with a report I am writing.
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- Kate Davies 13 years ago
  
  Thank you so much everyone, for the superb advice. It all makes great sense.
  
  Roll on saturday!
  
  Kate
  
  P.S. I will submit more THANKS shortly
  
  Thanks
  
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  Only the businesses who can be found online will succeed. Improve online visibility with www.vizzibiliti.co.uk
  
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How long should a $7 offering be?

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