This has worked VERY well for me, and its a great money spinner - so I thought Id share it. Its really nothing new, but it sure is something to think about if you're building sites for clients as a freelance designer as I have been.
About 6 months ago I was approached by a local business owner and she asked me to provide a quote on developing a site for her business. I gathered all of her requirements and came to an estimated quote of $15,000. Now this is where I decided to think a little differently.
Before submitting my proposal and quote, I got to thinking..."How many other local business owners within this marketplace, would require a website similiar, or if not identical to this one?"
My guess was, its probably VERY likely. And out of those, how many would be paying in excess of $10,000 to have their websites built?
So put simply, I decided to put forward a business proposal to this woman and said the following....
"Ill build your site, with all of your requirements in template format, and Ill deliver it to you, for just $1,500 ready to use, if you give me permission to onsell it as a package to other business owners within the same marketplace."
Her response was very positive. She said, "absolutely!, this will save me a fortune!" So I got started and built the site so that it acts as a total content management system, completely automated, and can be managed by the website owner independently without the need of a web developer.
Once the job was completed, she paid me $1,500 as agreed, and I then began sending (quite literally) hundreds of emails daily to other business owners who I thought may be interested.
Well, at first the response wasnt that great, and I figured that perhaps Id have to write it off as another loss, HOWEVER, just recently, Ive had a LOT of these business owners come back to me and ask to view the demo, then go on to ORDER!
Just this week Ive done 3 installs, which equates to $4,500, which doesnt include change requests! So far almost every client has requested a modification of some sort, if not dozens, to which I then charge $80 per hour. By the weeks end my earnings should be well in excess of $6000.
And whats best is that I can replicate replicate replicate!
So basically what started out at what *could* have been a $15,000 job, now has the potential to make a LOT of money.
Im going to continue doing my other IM stuff - but this is a great way to supplement my income while I improve my IM skills and further my education.
Just thought Id share this with those who may find it of interest