Why you should actually subscribe to and read as many opt-ins as possible
Reading the e-mails you receive when you opt-in to receive something for free (i.e., free report, etc) can actually be a very good idea, rather than viewing it as spam. Yes, a lot of marketers (of course) are trying to sell something, but you can learn a lot from them, and what they say, and you might actually find something useful that will give you that edge in your business.
Personally, one e-mail box I have, I've probably subscribed to over 700 opt-ins/forms, and it currently has about 4,000 messages. I've also read a lot of those messages. It helps give me a good pulse on the industry (I.e., I know what is in demand, as well as what other people want to sell, etc). As well, now, if I ever wanted to compose a marketing e-mail, I now have over 4,000 examples of what works for other people
Anyways, a suggestion to improve your business. See what other people are doing, and what works for them, and duplicate it (of course, making it your own unique product, adding your own originality and adding value to it).
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