I am advising a "Bricks and Clicks" fashion footwear retailer that they need to monetize their existing e-commerce web traffic and email bursts with complimentary affiliate offers.
I have given them complimentary offer examples and detailed traffic/conversion/revenue estimates if they do.
The most conservative estimate is $1 million and that is very conservative - I think it is more realistically in the $3-5 million range.
Their EVP and Chief Planning Officer is on board but their CEO is cold to the idea, and their Chief Merchandising Officer and EVP Stores/COO are on the fence.
What I need:
I need to show examples of other retailers who are publishing affiliate offers. This retailer does women's shoes and I have shown them that Steve Madden (another women' shoes e-tailer) does this with free magazine trial offers. That's not enough proof of concept for them.
Can anyone point me to articles, case studies, or other examples of major retailers who publish affiliate offers?
Your time and consideration are greatly appreciated!