13 replies
Can i ask a question which I am sure hundreds have asked before me...

How is gravity calculated on ClickBank???

Thanks

J
#gravity
  • Profile picture of the author Alexa Smith
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    • Profile picture of the author Alexa Smith
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      • Profile picture of the author Alexa Smith
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        Originally Posted by John McEachern View Post

        Can you please put that into words for me? I'd really appreciate it. I looked online for the definition of this term but all I found were a bunch of math formulas.
        Nah ... it's messy and complicated and not very important. The gist is that the longer ago (within the period monitored) an affiliate last made a sale of the product, the smaller is his "fraction" of the "weighted sum". So if there are 100 affiliates and they all made a sale last week, the gravity will be close to 100, but if there are 100 affiliates who all made their last sale a month ago it'll be closer to 50.

        Meanwhile, a product with only 5 affiliates who each sold 1,000 copies will have a gravity under 5.

        Originally Posted by John McEachern View Post

        Please don't send me a link for that Google "how do I?" nonsense.
        Moi ... ?! :p
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  • Profile picture of the author DPM70
    Very enlightening post, Alexa. Thank you! And it looks like I have some further reading to do
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    I don't build in order to have clients. I have clients in order to build. - Ayn Rand
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    • Profile picture of the author Gary King
      Originally Posted by valen42 View Post

      Alexa,
      A good explanation on Gravity...thank you very much.

      Lawrence

      Alexa IS a Wordsmith...

      Nice write-up Alexa.
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  • Profile picture of the author brendan301
    from what you both write about gravity, to me it seems like a useless indicator. i guess it kinda lets you know if a product was selling, but what if you've got a bunch of affiliates who only make one sale? gravity can be skewed

    how can one use gravity to determine if a product is actually selling?
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    • Profile picture of the author Alexa Smith
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      Originally Posted by brendan301 View Post

      how can one use gravity to determine if a product is actually selling?
      One can't.

      It often refelcts high affiliate turnover, with huge numbers struggling to make one or two sales each because the conversion rate's so low; and even more being attracted as affiliates on an ongoing basis because they imagine - often wrongly - that "it must be selling because it has a high gravity". :rolleyes: :p :rolleyes:

      As explained in so many of the posts and threads linked to above.

      Gravity gives no indication that the product's selling.
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  • Profile picture of the author buslead
    THanks for this explanation of the clickbank scoing system, the danger is that this is a negative feedback loop.

    If a group of people select the product based upon having a high gravity score and only get modest results, that is sufficient to gain more affiliates based upon the perception that it is good, which raises the gravity score whilst being really being an indication that things are difficult.

    What this demonstrates I think is the value of using more than one indicator, in fact if you find products with low gravity but high popularity, it should be a place where the competition is lower and the conversions rates are high.

    So I wouldn't dismiss gravity as meaningless but it has value when used in conjugtion with other elements
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  • Profile picture of the author DogScout
    Yeah, A 'sleeper' product with few affiliates but knocking it out the park with those 5 affiliates would have a low gravity and high sales and LOW competition! You'd want in on that one!
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