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What is your Ezinearticles click-through rate?

by Blaz Banic
16 replies
Hi,

I was wondering what are people's click-through
rates on Ezinearticles.

Nowadays I get 24-35%. I know there's much
room for improvement and I'm testing a lot.

Would be great to know how you guys were doing.

Some people were very disappointed in other threads
and if there's suficient interest I can post some tips
that work for me consistently.

Take care!
#clickthrough #ezinearticles #rate
  • Profile picture of the author dmtaylor247
    Mines only 15-20% with ezines, but I have only got two articles, I know I could do alot better and write more targeted and clickable material.
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    • Profile picture of the author Alexa Smith
      Banned
      [DELETED]
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      • Profile picture of the author TMichaelRogers
        A great point. A better measure of effectiveness is conversion. Either conversion to sale, mailing list signup or other viewer action. Your articles may be drawing less people, but it sounds like they are more qualified.
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      • Profile picture of the author Miguel Oliveira
        Originally Posted by Alexa Smith View Post

        Different here: those tend to be my highest CTR's, not my best. My best are the ones that earn the most money.
        Lol, good point! In that case, by best CTR really depends on the niche
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  • Profile picture of the author Miguel Oliveira
    Most of my articles get 20-30%, but I have as little as 7% and up to 46%. My best CTR are with shorter articles, with lots of bolds, questions, stories and simple sentences. I noticed that it depends more on the niche than the article format itself though.
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  • Profile picture of the author yommys01
    I have always averaged 20-21% but some articles get as much as 37%. However, I personally believe the end result matters most.

    The little traffic from ezinearticles will bring some sales but the ultimate is organic traffic to the articles and then from the article to your site.
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  • Profile picture of the author FrankBowman
    After how many views do you start considering your ctr?

    I usually wait for at least 50-100 views.

    Statistically, don't you think anything less would give you unreliable results?
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    • Profile picture of the author VeitSchenk
      if you want statistically significant numbers, the bare minimum is 30, 100 is better. Once you go much beyond that, numbers pretty much stabilize, UNLESS you have REALLY low CTRs.

      I used to work in medical imaging where it's next to impossible to get that number of studies ("hey, we need brainscans of female Alzheimer's patients, exactly 84 years old, with college education who has at least 3 cats, is vegetarian and has blue eyes...." Try getting 100 of those cases;-)

      but on ezine it should be fairly straightforward.


      Regarding the "organic" traffic remark above: that's the ONLY thing I ever write my articles for, if there is some top 1 listing within ezine and I get some traffic that way, cool, that's a bonus. But it's the SEO traffic I'm after.

      Cheers

      Veit

      Originally Posted by FrankBowman View Post

      After how many views do you start considering your ctr?

      I usually wait for at least 50-100 views.

      Statistically, don't you think anything less would give you unreliable results?
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      Connect with me on FB: https://www.facebook.com/veitschenk

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      • Profile picture of the author Blaz Banic
        Some very good points.

        I consider CTR as significant after 50 clicks
        (which is usually 150-200 views).

        On organic traffic... Ezinearticles are still
        ranking high in google fast for relatively
        competitive terms. You can get high ranking
        with Ezinearticles within hours as for the
        articles on the site it's usually weeks to
        months (of course depends on the site you're
        running and on the keywords you select).

        I always write low competition keyword rich
        articles on my own web site but for more
        competitive terms I write one article for my
        web site and then several for Ezinearticles.

        This way I get fast traffic and back-links to
        the web site while I wait for the article on
        my site to rank high. Nowadays this happens
        pretty fast but for new web sites it can
        take some time.

        I found that for me short articles (260-300
        words) get the highest CTR and when I presell
        the idea my product provides (note that I don't
        presell the product but the IDEA) I get good
        conversion too.

        Of course, I want to get people to opt-in as
        soon as possible.

        As for high CTR not being equal to high sales,
        I couldn't agree more.

        I've had an article with a 30% CTR (got about
        1400 visitors and NO sales!). Another
        article brought in a few hundred visitors and
        6 sales. Same site, same product, different
        traffic
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  • Profile picture of the author Marhelper
    It varies depending on the niche but over time it has increased big time



    .
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  • Profile picture of the author capone2009
    I have one with 55% but it totally depends on the niche and keywords what CTR I get.
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  • Profile picture of the author Barry Unruh
    I think some of you missed Alexa's magic. It might not work for everyone because Alexa does something very special. She writes great content. Not average, not OK, GREAT!

    The readers who finish her articles are interested to know more, because they have enjoyed her article and want more.

    The ones who left, were likely not motivated buyers anyway. She has engaged the highly interested readers and kept them reading.

    It is not her niche selection, it is her writing style, discipline, and focus on quality.

    Both theories can work. If you are not an engaging writer, close your article quicker, and get them where you want them to go. If you are a talented writer, get them excited, and close more sales.
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  • Profile picture of the author Zeus66
    Testing matters. Especially testing different resource boxes at the end of your articles. Write 5 articles in the same category at EZA and make each one about the same in terms of quality, length, general depth of information, etc.

    The one variable to change is what you write at the end to get the click on your link. Tweak that. Test several different versions. But test within a category because CTR between categories will vary a lot, regardless of what you put in your articles.

    John
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