I can't find your offer after I click on your ad

Did you ever get lost in a "free" offer and not be able to find the free thing they promised?

There have been several that I've been attracted to only to never find the thing I came to get. The site I landed on either didn't mention it again and tried to sell something else or was so confusing I couldn't figure out where to go.

I'm not the smartest guy around I know, but for me it has to be drop dead simple. If I click on an ad offering " List building secrets" I want to land on a page that mentions list building somewhere. It's amazing how many marketers don't marry their advertising to their pages. I don't want to land on a page about anything else.

Recently I was looking for a car part and typed the part number into Google. Several advertisers had it displayed in their ad so I clicked on one. I was taken to a general page where I could "search" for car parts. Not what I wanted at all. I had already searched. The person in charge of PPC advertising for that company should have linked me directly to the product page. I'm sure it's costing them money.