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Wordpress SUCKS For Squeeze Pages And Sales Pages

by Paul Hancox
58 replies
Hi Folks

First off, I just KNOW I'm going to ruffle a few feathers posting this... especially of those who earn some of their living designing "sales page" or "squeeze page" themes for Wordpress.

I just feel this needs to be said.

I absolutely love Wordpress... as a blogging platform.

But as a platform for sales pages and squeeze pages, IT SUCKS.

Some of the reasons people love it are for the editor. Yes, you can easily type up the content. That's great.

But then, you can also do that in a HTML editor like Kompozer, so there's no real advantage there.

As long as you've already got the underlying HTML done for you (like a "theme" in Wordpress, you can use a free HTML editor like Kompozer and almost never have to fiddle with the underlying HTML.

Now, let's get to the major drawbacks of Wordpress.

As you may know, I'm a bit of a split testing fanatic. If you're not split testing your squeeze page... trying out different headlines, body copy and offers, you're throwing away subscribers and money.

Have you tried split testing on Wordpress? It's a NIGHTMARE.

However, with the right split testing tools, split testing on an ordinary HTML or PHP squeeze page is a doddle.

Second, Wordpress breaks Javascript... so if you want to do ANYTHING remotely fancy on your squeeze page or sales page, such as a deadlines counter (such as with this example of using Dynamic Deadlines), then good luck with it... Wordpress will screw with your Javascript.

Third, you can get lots of squeeze page or sales page "themes" for Wordpress, but if you want to try changing the design just a little bit... well, good luck.

You basically have to know the inner workings of Wordpress.

To change a HTML squeeze page, you just need to know a little HTML.

So while Wordpress is a great blogging platform, I think it SUCKS for squeeze pages and sales pages.

If you REALLY like a Wordpress theme, why not ask the designer to create a HTML version?

Then grab yourself a free HTML editor like Kompozer.

That way, you can get the same look and feel as the Wordpress version... but with the addition of being able to easily make small design changes without getting yourself greasy under the bonnet of Wordpress, and split test easily with the right split testing tool.

Just my opinion, of course... but I think in the end you'll save yourself a lot of time and effort... and when you want to split test you won't have Wordpress to contend with
#pages #sales #squeeze #sucks #wordpress
  • Profile picture of the author Branlan17
    I used Weebly, works well for me : )
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  • Profile picture of the author Karen Blundell
    too bad you're having such a bad experience with WordPress...WordPress has been successfuully used for salespages and squeeze pages, but yes, there is a learning curve.

    however, I do just want to correct one thing you said: "WordPress breaks Javascript"

    actually no! WordPress uses Javascript in it's core files ...don't believe me?
    ...look at the wp-includes/js folder...yes, those are all Javascript files!

    you probably wanted to use some Javascript external script and it didn't work out for you, but that doesn't mean it can't..it's just that you don't know how to do it.

    Chances are if you do some research, there's probably a plugin available that will do the trick for you.

    Anyway, WordPress is a lot more than just a blogging tool, but if you can't be bothered to learn everything there is to know about how to use it to your advantage, then yes, be prepared to be frustrated, and by all means stick to static HTML websites.

    Peace!
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    • Profile picture of the author Paul Hancox
      Hi Karen

      Originally Posted by Karen Blundell View Post

      however, I do just want to correct one thing you said: "WordPress breaks Javascript"

      actually no! WordPress uses Javascript in it's core files ...don't believe me?
      ...look at the wp-includes/js folder...yes, those are all Javascript files!

      you probably wanted to use some Javascript external script and it didn't work out for you, but that doesn't mean it can't..it's just that you don't know how to do it.

      Chances are if you do some research, there's probably a plugin available that will do the trick for you.
      Sure, I appreciate Wordpress uses Javascript. I did mean the end user being able to use Javascript themselves. I should have clarified.

      I have yet to find a Javascript plug-in that works well.

      Anyway, WordPress is a lot more than just a blogging tool, but if you can't be bothered to learn everything there is to know about how to use it to your advantage, then yes, be prepared to be frustrated, and by all means stick to static HTML websites.
      Yes, it ultimately depends on whether it is WORTH the time and effort learning all the nuances (which tend to change each new version) of a proprietary blogging system, just to produce a squeeze page... or stick with the unlimited freedom of HTML and PHP
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      • Profile picture of the author Karen Blundell
        Originally Posted by Paul Hancox View Post

        Hi Karen
        snip...

        Yes, it ultimately depends on whether it is WORTH the time and effort learning all the nuances (which tend to change each new version) of a proprietary blogging system, just to produce a squeeze page... or stick with the unlimited freedom of HTML and PHP
        it has been my experience that the pros of using WordPress far outweigh the cons...so for me the learning curve was worth it and now I make a living setting up and teaching people how to use WordPress...
        in the end, if you are doing all the work yourself, only you know how much time you are willing to invest in the learning aspect of the project.

        To Your success,

        Karen
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      • Profile picture of the author Istvan Horvath
        Originally Posted by Paul Hancox View Post

        learning all the nuances (which tend to change each new version) of a proprietary blogging system, just to produce a squeeze page... or stick with the unlimited freedom of HTML and PHP
        Try to get the best of both worlds...?
        I just wrote a short guide about it:
        http://www.warriorforum.com/main-int...tin-guide.html

        On a more general note I agree with Paul - you seem to be coming from the same (old) school as I do: use the proper tool for the task you need to accomplish.
        At least for me that was the main message of your post.

        I really am a WP fan and I can do (almost) anything I want in WP... because I have many years of experience with it and I know exactly how it works. However, I wouldn't advice any novice WP user to solve all their web site building related issues with WP.

        Unfortunately, many of us "WP fanatics" think that if we know how to do it in/with WP... everybody should learn how to do the same. Which, reminds me of a recent post of mine in the design section where I was asking for quick help with some image editing and ready to pay for it! (Yes, I have a rudimentary image editing tool but I don't want to learn anything new and don't want to buy/download anything AND don't want to waste time learning another tool. Period.) The first reactions to that post were 'advising' me to learn photoshop, gimp and all that stuff... saying how easy it is. I guess those were "image fanatics" who think everybody should learn image editing
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        • Profile picture of the author lisag
          Originally Posted by Istvan Horvath View Post

          Try to get the best of both worlds...?
          On a more general note I agree with Paul - you seem to be coming from the same (old) school as I do: use the proper tool for the task you need to accomplish.
          At least for me that was the main message of your post.
          "When the only tool you have is a hammer, it is tempting to treat everything as if it were a nail."
          -- Abraham Maslow
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  • Profile picture of the author Sandy Cormack
    Maybe it's due to your theme? Check out the link in my sig to see how the theme I used can be customized for landing pages and squeeze pages. The link takes you to a landing page, and the right box underneath takes you to a squeeze page.

    Were I using this particular site for a blog, I could integrate that squeeze element in the header of my blog posts, and eliminate the sidebar to have a highly-optimized lead collection page. You don't even have to show a blog header or nav bar above the individual blog posts.
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  • Profile picture of the author VegasGreg
    I use Wordpress pretty much exclusively and unless you use the right themes for a sales page or squeeze page, there are issues to deal with.

    I think the biggest issue people have is that the want to use Wordpress solely on the fact they have heard good things about it. And if you only need a squeeze page or a sales page, then you probably really shouldn't be using Wordpress.

    I mean, why go through the extra effort of installing WP, configuring it and then just use one page? You could upload an HTML page in half the time. In fact with most hosting cPanels there is even a built in HTML editor.

    Then there will be the ones that say they need WP for that one page because of all the Google love that WP gets. Well, if you aren't using all the added built in benefits of WP (which a static page doesn't always use) then you really aren't benefiting anyways.

    So for simple, basic squeeze/sales pages, you may want to use just HTML.

    For those that know and love Wordpress, anything is possible.
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  • Profile picture of the author Raygun
    I use my squeeze page with an HTML template and then I use Flexsqueeze for my sales page with wordpress. I simply install wordpress on a sub-directory. The flexsqueeze works great.
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    • Profile picture of the author Andyf
      So...it looks like we have a number of people who use Wordpress and Static HTML pages.

      Here's a question I have...I've asked before and it seems I still can't decide what to do:

      Which is better...driving traffic, from articles, PPC, etc...to your main domain home page with content, or drive traffic to your Wordpress blog?

      I'm sure many people have installed Wordpress right in their main directory, so the Wordpress blog is the home page and domain name. I have set it up differently for now, so I have both. The blog is installed in another directory under the main directory.

      It seems the blog might get listed by Google faster than the home page might. I just don't know.

      Thanks!

      Andyf
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      • Profile picture of the author JohnMcCabe
        You can hunt squirrels with a .30/06, but that doesn't mean it's the right tool for the job.

        If going through the whole rigamarole of setting up a database, installing a full CMS, twisting a theme package and so on for the sole purpose of putting up one or two pages that you never intend to change trips your trigger, more power to you.

        Especially if you can make a living at it...

        Personally, if all I need is a squeeze page and thank you page, I'll just use a straight html template. If I need external scripts, I can add them as I need them.

        On the other hand, if the site is more than a few pages, I'll reach for WP unless I have a good reason to do otherwise.
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    • Profile picture of the author Toots
      Originally Posted by Raygun View Post

      I use my squeeze page with an HTML template and then I use Flexsqueeze for my sales page with wordpress. I simply install wordpress on a sub-directory. The flexsqueeze works great.
      Thanks for the advise. I too have felt that wordpress had too many limitations when it came to squeeze and sales pages.
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      • Profile picture of the author koolphoto
        Personally, I think you use what your comfortable with.

        I think both will give similar results. I do think that there are many people who don't know how to use html well. I think Wordpress is perfect for them. With a good theme they will get consistent repeatable results with Wordpress. That is not always the case with html even with a wysiwyg editor..
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  • Profile picture of the author PaulaC
    I use the Flexsqueeze theme. It makes landing pages super easy.
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    • Profile picture of the author ToddMac
      Originally Posted by PaulaC View Post

      I use the Flexsqueeze theme. It makes landing pages super easy.
      I agree. I love the theme for its ability to create super slick squeeze pages and the overall functionality of it.
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  • Profile picture of the author JOHN_RODRIGUEZ
    I am a huge Wordpress fan. For my sales pages/squeeze pages, I have been looking at: Wordpress Sales Page, Landing Page, Squeeze Page And Minisite Theme | WP Spire. It was recommended by Joe Lavery to his Response Dynamite customers.

    In fact, I am planning to pick up the theme/plugin bundle this week Once I've tried it out, I'll come back and post my feedback.

    John
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  • Profile picture of the author cashcow
    I couldn't have said it any better than John McCabe said above. I always thought using Wordpress for squeeze pages and sales pages was overkill.

    In fact, just today I was thinking about delving into PPC again to drive traffic to some squeeze pages and I was thinking of how great it would be to have some sites that weren't built with wordpress!

    It seems like wordpress is so easy to hack and such a pain to restore whereas straight html pages don't seem to be the target of that many hackers and so easy to just upload them again.

    Lee
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    • Profile picture of the author Andyf
      Originally Posted by cashcow View Post

      In fact, just today I was thinking about delving into PPC again to drive traffic to some squeeze pages and I was thinking of how great it would be to have some sites that weren't built with wordpress!

      Lee
      Good points...

      I wonder that too, but I also wonder if the Wordpress pages would rank in Google faster than the regular static pages.
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      • Profile picture of the author Istvan Horvath
        Originally Posted by Andyf View Post

        I also wonder if the Wordpress pages would rank in Google faster than the regular static pages.
        Don't ask the same thing X times... Just read the posts: you have your answer.
        (hint: VegasGreg)

        And when it comes to YOUR page nobody can tell what is the best/better for YOU. You will have to test and decide. What might work for one warrior in a specific niche with a custom designed website/blog - might be a disaster for another in different circumstances.

        Furthermore as a general business rule: nobody will make a decision for you. We all have to take the responsibility and make our own decisions. Sometimes we make good ones, sometimes bad ones... that's how we learn
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      • Profile picture of the author CpaApp
        Originally Posted by Andyf View Post

        Good points...

        I wonder that too, but I also wonder if the Wordpress pages would rank in Google faster than the regular static pages.
        Interesting conversation going here, I just did a launch of a new fb app and I used wordpress, I was ranked in Google in record time, like 24hr of building the site map, 1st position, 1st page. Thats never happened to me with static html or php sites. or maybe it was the keyword or just dumb luck.

        However I am not impressed at all with the conversions on wordpress, have to make some changes, like adding WP Spire plugin or somthing.
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  • Profile picture of the author MrDay
    I was going to say you must of not heard of "Flex squeeze" and "UBD Squeeze theme" both are highly professional and make landers and squeeze pages a cinch.

    WP rules!
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    • Profile picture of the author mlevenhagen
      I don't think it really matters.. do both based on what you needs are and focus is with a project. Many sales pages could be printed on toilet paper (if you could do that..) and it wouldn't matter because SEO isn't at all the goal. Traffic is driven in other ways..

      From a split-testing perspective though.. yeah, static is easier. That's why some of my main sites.. even though CMS is somewhere, I've replicated the theme in HTML/CSS. 2nd line in my sig.. that site is actually based off of Joomla and the membership itself is using Joomla CMS. But the sales page is a replica in HTML/CSS.

      Done because my split-testing/taguchi scripts work with static only.. hasn't been anything that's been a problem. I just work with it.
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  • Profile picture of the author Droopy Dawg
    Buy Artisteer, and create your own WP theme... you then have all the flexibility to do your squeeze pages/sales pages while still enjoying the Google/Wordpress SERP love.
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  • Profile picture of the author jasonmorgan
    in other words...

    It's not wordpress that sucks but your own abilities and programing knowledge. You can't get wordpress to function how you'd like so you feel the need to trash it.

    Manipulating wordpress or creating a new theme is easy. If you can hand code html and css then wordpress is a breeze... if you have to reply on a program or a WYSIWYG editor to do all of the coding for you then yeah, you're going to run into issues.

    Not saying that you should use wordpress for everything but you can do anything with it... including a squeeze page.
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  • Profile picture of the author Anonymous Affiliate
    I agree with the OP: Wordpress is fantastic as a platform managing a complex multi-level structured website (aka a blog with multiple categories, pages, etc).

    HOWEVER, for one-page uses (squeeze page, sales page, etc) I see absolutely NO reason to use Wordpress over an standard HTML page. And, as the OP said, wordpress can mess up some of your fancy Javascript or PHP scripts.

    Again I must ask: for simply one-page uses, why would you over complicate things using wordpress over a standard HTML page? what benefits do you get?
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    • Profile picture of the author Droopy Dawg
      To take advantage of the fact that search engines love WP... and you can use the many plugins that WP offers to help you in getting indexed quicker and ranking.

      You can make a one-page WP theme work for your sales/squeeze pages. If you know HTML you can make it work.

      Originally Posted by Anonymous Affiliate View Post

      I agree with the OP: Wordpress is fantastic as a platform managing a complex multi-level structured website (aka a blog with multiple categories, pages, etc).

      HOWEVER, for one-page uses (squeeze page, sales page, etc) I see absolutely NO reason to use Wordpress over an standard HTML page. And, as the OP said, wordpress can mess up some of your fancy Javascript or PHP scripts.

      Again I must ask: for simply one-page uses, why would you over complicate things using wordpress over a standard HTML page? what benefits do you get?
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      • Profile picture of the author Anonymous Affiliate
        Originally Posted by Droopy Dawg View Post

        To take advantage of the fact that search engines love WP... and you can use the many plugins that WP offers to help you in getting indexed quicker and ranking.
        A) Google doesnt love WP. What Google loves is well-structured sites with no broken inner-link, etc, which is what WP is good for. However, if you're doing a one-page landing page (squeeze page or sales page), there is nothing for Google to love since there's no website structure, no inner links, nothing: just one page. In such case, Google will see no difference from a HTML or a WP one-page site.

        B) Quicker ranking? not really. Since you're not going to update your WP sales page or squeeze page, you're not going to be pinging your site any more than just once. And you can do that just fine with a standard HTML page.

        Like I said, if you're going to go for a squeeze page or sales page, there's no advantage of using WP over a standard HTML site.
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  • Profile picture of the author sloanjim
    Wordpress = Mass marketer = AVOID!
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  • Profile picture of the author cashcow
    What is is that search engines love so much about wordpress that can't be done on a static html page?

    I mean in the end, isn't it just a page - view the source of any wordpress page and you could have the same elements on your static page, right?

    I know wordpress does "stuff" for you automatically so perhaps that is an advantage?

    I actually don't know what it is that search engines love about it wordpress so much - I mean I hear people saying that a lot but I always thought that was one of those things that someone said in a forum once and then everyone else just parrots now. Would love to find out what things other than the usual meta tags and relevant links a wordpress blog has in it's favor.

    Lee
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    • Profile picture of the author Vijay M
      Originally Posted by cashcow View Post

      What is is that search engines love so much about wordpress that can't be done on a static html page?

      I mean in the end, isn't it just a page - view the source of any wordpress page and you could have the same elements on your static page, right?

      I know wordpress does "stuff" for you automatically so perhaps that is an advantage?

      I actually don't know what it is that search engines love about it wordpress so much - I mean I hear people saying that a lot but I always thought that was one of those things that someone said in a forum once and then everyone else just parrots now. Would love to find out what things other than the usual meta tags and relevant links a wordpress blog has in it's favor.

      Lee
      The advantage of wordpress is that , unlike a static site, you do not have to include an xml file with the static content site, and then, update this file each time new content is posted, then submit this feed url for faster indexing..and of course, the other advantage is of visitors adding to the content by posting comments/linkback/postback and baiting the bots into believing that the content is fresh and updated.
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      • Profile picture of the author Paul Hancox
        Originally Posted by Vijay M View Post

        The advantage of wordpress is that , unlike a static site, you do not have to include an xml file with the static content site, and then, update this file each time new content is posted, then submit this feed url for faster indexing..and of course, the other advantage is of visitors adding to the content by posting comments/linkback/postback and baiting the bots into believing that the content is fresh and updated.
        True, but none of those things are usually relevant to a squeeze page, which isn't usually going to change (except while you're split testing), and you don't want comments on it.
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  • Profile picture of the author jazbo
    Wordpress is easy to edit if you take the time to learn how it can be changed. However, for a single sales page type site, if you can put up a static code page, then that is easier in terms of time and resources.
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  • Profile picture of the author Bex Lund
    If you get on well with Word Press but are sick and tired and bored of the same old landing pages and templates then i would highly recommend trying out -

    My Express Site

    you will not only have access to hosting unlimited Word Press sites but you will be given 1000's more high quality killer templates through MES, along with graphical Sales/Capture pages, there are so many cool features that you get with MES and its a great place to run all your websites,blogs and a lot of your business from. The support team is fantastic to and they really do deliver some of the best software and best support for your business

    Cheers
    Bex
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    • Profile picture of the author RMC
      I just built a top notch WP squeeze in a day, and it uses some javascript as well. You should probably just out-task something like that if you're having trouble. WP is fine to use. In other words, not the suck.
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  • Profile picture of the author Toby Lewis
    Let not forget loading times and network resource squandering.

    A squeeze page really is only a few lines of HTML. Wordpress is definitely overkill and incredibly inefficient for the job. If you're running on shared hosting you'll want it to be as speedy as possible anyway...
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  • Profile picture of the author ShaneRQR
    Quite a discussion going on here. I think it comes down to what you're used to.

    If you mainly work with WordPress and haven't done much (or any) work with static html pages, you'll be inclined to stick with WP. And with the right themes and tools, making simple landing pages or whole sales-funnels, long, complex sales-pages or video-squeeze pages is no problem at all. Split testing is also not a problem.

    On the other hand, if you're accustomed to building html-pages, WP seems like overkill and a waste of resources, so why bother. If you're building html-pages, you may not realize how daunting some of the coding you're casually doing may seem to others.

    I see one thing in this discussion: Both versions work.
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  • Profile picture of the author Troy_Phillips
    Just what is this word press everyone keeps talking about :-)

    On and off site will decide your exact dosage of search engine love . Getting indexed and ranked requires showmanship.... a lot more than platforms .

    Get your content in front of the spiders ... go to their favorite webs .

    Once you realize that, deciding what type of page your squeeze or sales page sits on is basically a preference or knowing your own abilities with certain platforms .

    You can rank "granny walks three eared dog" just as easily on a static page as you can a wp page .

    Now I know some of you will say that is an easy term to rank for .... but the highly competitive term "three eared dog walks granny" would follow the same concept :-)
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  • Profile picture of the author RentItNow
    I fully agree. WP for blogs, Dreamweaver for squeeze pages. But I happen to be using DW since it came out so I have a bias towards it.

    I don't understand the use of WP for this purpose those. You just need a decent color scheme, a few tables and you have a squeeze page. I bet I could set up a better page in dreamweaver about 10 times faster than WP. And it would look like I didnt know HTML so I used WP.
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  • Profile picture of the author marcdonovan
    If you are holding a hammer, everything is a nail.

    I am an expert in Ruby-on-Rails and I use it for everything because I know it well and I don't have to think about it. Nothing wrong with that. Same for whatever you prefer.

    I know a guy that codes everything in Perl. Floats his boat, but not for me. (he is one strange dude)

    It really does not matter in the end. Code with what you prefer and know best.

    It still comes down to IM at the end of the day. The code behind the scenes is mostly irrelevant, since it can all pretty much do the same thing.
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  • Profile picture of the author tbunch
    This kinda sounds like a bunch of people discussing the benefits of having a car with an automatic transmission as apposed to a manual transmission.

    They both will get you there it just depends on what YOU are most comfortable with and how much you want to have to do.
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  • Profile picture of the author Sheila Atwood
    @cashcow

    Here is Matt Cutts on WordPress and SEO

    http://www.youtube.com/watch?v=gscFgaMTm48&feature=player_embedded
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    • Profile picture of the author Troy_Phillips
      Originally Posted by Sheila Atwood View Post

      @cashcow

      Here is Matt Cutts on WordPress and SEO


      This is from 2007 and wp 2.3

      Not saying that carries any significance but what worked for Google yesterday doesn't necessarily work today .

      If you are coding your static pages the same as wp ... what would be the difference ?

      Still just a fact of user preference and ability ... at least from my perspective .
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      • Profile picture of the author Steven Wagenheim
        Originally Posted by Troy_Phillips View Post

        This is from 2007 and wp 2.3

        Not saying that carries any significance but what worked for Google yesterday doesn't necessarily work today .

        If you are coding your static pages the same as wp ... what would be the difference ?

        Still just a fact of user preference and ability ... at least from my perspective .
        You know Troy, I've been reading your responses in the almost 1 year that
        you've been here, and you have quite a good head on your shoulders.

        Glad to have you as a useful contributor here.

        It needed to be said with some of the BS that I've been seeing of late.
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  • Profile picture of the author cashcow
    I think what Matt is saying in the video is that wordpress helps to structure a website properly, which is true. I don't disagree it is a great content management system if you are building a big site.

    But if you just want a squeeze page, I don't see why building it with wordpress would make google love it more.

    Lee
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    Gone Fishing
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    • Profile picture of the author Steven Wagenheim
      You would have to put a gun to my head to get me to use WordPress for
      a squeeze or sales page.

      And even then I might just say "shoot me!"
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      • Profile picture of the author VegasGreg
        Originally Posted by cashcow View Post

        What is is that search engines love so much about wordpress that can't be done on a static html page?

        I mean in the end, isn't it just a page - view the source of any wordpress page and you could have the same elements on your static page, right?

        I know wordpress does "stuff" for you automatically so perhaps that is an advantage?

        I actually don't know what it is that search engines love about it wordpress so much - I mean I hear people saying that a lot but I always thought that was one of those things that someone said in a forum once and then everyone else just parrots now. Would love to find out what things other than the usual meta tags and relevant links a wordpress blog has in it's favor.

        Lee
        Exactly. That is why I mentioned that some people want to use WP because they heard it was great for Google, but then they actually strip out all the good parts anyway and use it differently.

        The good parts include automatic pinging when new content is posted, automatic creation of an RSS feed, automatic sitemap creation and updating, automatic meta tag/keyword/title/description additions...etc.

        But all those things can be done with HTML sites too, just not out of the box.

        Originally Posted by Sheila Atwood View Post

        @cashcow

        Here is Matt Cutts on WordPress and SEO

        YouTube - Google's Matt Cutts gives tips to small business owners
        Originally Posted by Troy_Phillips View Post

        This is from 2007 and wp 2.3

        Not saying that carries any significance but what worked for Google yesterday doesn't necessarily work today .

        If you are coding your static pages the same as wp ... what would be the difference ?

        Still just a fact of user preference and ability ... at least from my perspective .
        That is kind of old, but those principles are still good today. The first part mentions the Canonical issue that has now been improved with WP and been fixed for a while with the SEO All In One plugin. So that part about WP is still great. Not so much an issue with single page sites though.
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        Greg Schueler - Wordpress Fanatic... Living The Offline Marketing Dream...

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  • Profile picture of the author Sheila Atwood
    I do not leave my WordPress Squeeze pages as stand alone. I add articles that are keyworded. This has proved to worked well to drive traffic to the pages. I get optins every day even in those niches that are hard to get. The traffic comes in from the articles backing the sales page.
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  • Profile picture of the author Leigh Beckett
    Its encouraging for a newbie to hear someone say WP is less than perfect. I've been getting to grips with it but it really is a learning curve. Its frustrating when you think something should work (and you've made it work in basic HTML) but WP spits it back at you.

    I'll keep working at it because I really believe its a valuable platform but sometimes I wonder if I'm spending too much time trying to learn WP when I know I should really be list building etc.

    Leigh
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    • Profile picture of the author Istvan Horvath
      Originally Posted by Leigh Beckett View Post

      Its frustrating when you think something should work (and you've made it work in basic HTML) but WP spits it back at you.
      Leigh,

      If you can make a squeeze/sales page in basic HTML and it works... forget WP. You simply don't need it - take it from a WP expert

      IF, and this is a big IF, besides the squeeze/sales page you want to have a blog (i.e. a content section) on the site, install WP as that, for example in a subdir. You can mix the two but there is no real need for it.
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      • Profile picture of the author GeorgR.
        Originally Posted by Istvan Horvath View Post

        Leigh,

        If you can make a squeeze/sales page in basic HTML and it works... forget WP. You simply don't need it - take it from a WP expert

        IF, and this is a big IF, besides the squeeze/sales page you want to have a blog (i.e. a content section) on the site, install WP as that, for example in a subdir. You can mix the two but there is no real need for it.
        Its a trade-off, how much work to put into a simple lander, and how much work is it to install a WP blog.

        I can tell you that with some experience isntalling WP sites you might be FASTER to make a WP blog, quickly make all the necessary static pages like contact us, terms, about etc...etc.. as opposed to doing it manually. I dont see the advantage doing it manually from scratch, its probably about the same work. With the difference that you will be severely limited with your simple static site while WP always allows much more tweaking if desired.
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  • Profile picture of the author paytonlowe
    Yea, its just better to make squeze pages and sales pages in regular html.

    WP is good for preselling a squeze/sales page though.
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    • Profile picture of the author CarloD.
      I concur, WP is better as a Blog,

      If you can make a squeeze/sales page in basic HTML and it works... forget WP. You simply don't need it - take it from a WP expert
      Or try out my template?
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  • Profile picture of the author GeorgR.
    Originally Posted by Paul Hancox View Post

    I absolutely love Wordpress... as a blogging platform.

    But as a platform for sales pages and squeeze pages, IT SUCKS.
    no, no, no and a few more "no's".

    You can tweak ANY theme and convert any site (or sub page for that matter) into a "sales page", eg. for adwords, simply remove side-bars and typical "blog elements". I did this already many times.

    Wordpress is super flexible IN ANY WAY...and to be honest, instead of making a simple lander from scratch i rather make a wordpress site and THEN tweak it down to my needs.

    You can change EVERYTHING (appearance etc.) - so your argument somewhat eludes me.
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  • Profile picture of the author Jeffrey Arthur
    Lots of great points,

    Im in agreement with Istvan, as someone whos been using WP for a few years, and also know my way around HTML and java, i think wp is overkill for a LP or sales page, but thats just my 2 cents.

    However, i actually do both, it all depends on the project. For most of my CPA landers i just use simple HTML, since i can do a lot of hidden programming that seems to cause issues with WP. And then theres the split testing issues.

    In the end its up to the individual, everyone has their own preferences, so just use what you like. There are pros and cons for both, so just use what u like to use.
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  • Profile picture of the author Mike Adams
    I'm putting out a split testing plugin shortly that will allow you to split test pages and posts.
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    P.S. If you found my post useful, please click the "Thanks" button below...
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  • Profile picture of the author charlyms21
    Do anybody know how do I copy and paste a sites sales page and put it in one of my word press pages so that it can be used as a Sales page meant for promoting clickbank products?
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