How To Create Urgency in an E-course

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I have an 8 day e-course that teaches something while promoting a product; but I can not figure out the best way to create scarcity and urgency so that buyers will buy within the 8 days of the email course.

Please advise.

Thanks.
#main internet marketing discussion forum #create #ecourse #urgency
  • offer a bonus (or bonuses) and remove them...

    price increase is the best, but you can't do that with an ecourse
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  • Short answer: hire a competent direct response copywriter.


    Longer answer for do-it-yourself frustration:

    Urgency happens where the needs of your prospect
    intersect with some kind of limitation. "Price is going up
    Monday" close is the most effective, unless you're
    gonna go to "will be sold out by Monday and never
    offered again".

    So:

    1. Impending event - usually a price increase unless you're
    selling something like investment advice where the event
    might represent a new law going into effect restricting
    the opportunity to profit for the prospect.

    2. Closing the offer. The take-away.

    All other forms of urgency are shadows of these master
    forms.

    More good stuff the psychology on email writing here:
    http://www.warriorforum.com/copywrit...sp-series.html
  • This only down to one aspect which is to improve your email series.

    Ross
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