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email marketing and what to expect from it

by axax00
4 replies
hello
im just starting out with this whole email marketing thing, im just trying to get a feel of what to expect.
i dont know how many opt in leads would be "enough"
how many subscribers do i have to have to make a certain amount of money.
i read somewher that for each subscriber makes you $2 a month, i dont know if thats true.
lets say i have 3000 subscriber, how much would i average or make a month?

i know there is no right answer it depends on a lot of things but im just trying to understand what to expect so i can do better.

thank you
#email #expect #marketing
  • Profile picture of the author Ron Douglas
    I really varies on what you sell and how well you market. I just wrote a free report on this topic.
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    • Profile picture of the author AndrewCavanagh
      $1 per double optin email subscriber per month is an okay guideline but there will be huge variations based on:

      1. How you go those subscribers. A subscriber who signed up after buying your product is worth many times more to you than a subscriber who opted in for a free report for example.


      2. How you follow up with your list. If you send offer after offer to a list and never send any valuable content there's a high chance that list will stop opening your emails.

      If you only ever send free content and you never offer to sell a product that can also result in a list that isn't as responsive to buying from you.


      3. What service you use. If you use a service like Aweber most of your emails will be delivered.

      But if you're using your own autoresponder on your own site then as your list gets larger its quite likely a lot of your emails won't make it through spam filters, ISP filters etc etc.


      4. How tightly targeted your list is to the offers you make them.

      There's no point offering knitting classes to hunters for example.

      The more tightly targeted your offers are to the reason your subscribers signed up the more likely they are to buy from you.


      There are many more factors but that should give you an idea.

      Kindest regards,
      Andrew Cavanagh
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      Old School Copy Like This Is BACK & Converting Like Crazy!
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      • Profile picture of the author axax00
        Originally Posted by AndrewCavanagh View Post

        $1 per double optin email subscriber per month is an okay guideline but there will be huge variations based on:

        1. How you go those subscribers. A subscriber who signed up after buying your product is worth many times more to you than a subscriber who opted in for a free report for example.


        2. How you follow up with your list. If you send offer after offer to a list and never send any valuable content there's a high chance that list will stop opening your emails.

        If you only ever send free content and you never offer to sell a product that can also result in a list that isn't as responsive to buying from you.


        3. What service you use. If you use a service like Aweber most of your emails will be delivered.

        But if you're using your own autoresponder on your own site then as your list gets larger its quite likely a lot of your emails won't make it through spam filters, ISP filters etc etc.


        4. How tightly targeted your list is to the offers you make them.

        There's no point offering knitting classes to hunters for example.

        The more tightly targeted your offers are to the reason your subscribers signed up the more likely they are to buy from you.


        There are many more factors but that should give you an idea.

        Kindest regards,
        Andrew Cavanagh
        hi andrew
        the subscribers are not previous buyers, they opted in for a free ebook and thats how i got them
        i will offer them free reports and occasionally promote to them. i obviously want to provide them good value.
        im using aweber.
        i just wanted to know what to expect and how many subscribers i should have to make a full time living on this.

        thanks again
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  • Profile picture of the author Chris Lockwood
    Count your income after you receive it- projections based on someone else's formula are useless.
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