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Question: Bonus or Guarantee first?

by Jamie Iaconis
6 replies
Hi all,

Question for ya?

Give me your opinion if you think the Bonus should come first before the Guarantee
at the bottom of a sales page or put the Guarantee first then the Bonus?

Whatcha say?
#bonus #guarantee #page #question #sales
  • Profile picture of the author Raygun
    I always put the guarantee first and then surprise them with a bonus. When they see that guarantee it gives them peace of mind.
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  • Profile picture of the author JennSpencerIM
    I do bonus then guarantee. I would test out both and see what converts better for you!!
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    • Profile picture of the author Jason Fladlien
      In general, here is the flow...

      Reveal Price and make it seem like a bargain... then immediately value enhance with bonuses... THEN the guarantee... that is my "go to" formula that I've probably used successfully for at least 40 sales letters...

      The idea is as soon as you reveal price, to immediately enhance value... so to make it seem like more of a deal... watch any successful infomercial and that's almost ALWAYS the formula they follow.

      Of course there are some exceptions when I reveal the guarantee before the bonus, but a general rule of thumb is PRICE -> BONUS -> GUARANTEE
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      Co-creator of WP Twin. Perhaps the most expensive yet most reliable wordress cloning tool on the market. We've definitely been used more successfully than all other options :)

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  • Profile picture of the author esr
    What a great question! I've never seen it asked or ever thought of it.

    You should do a test and post your results here. That would be awesome.
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    Free Report > > > > > "Backdoor Blog Promotion"
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    • Profile picture of the author andi_gt2005
      Try this one: Bonus, Price, Guarantee, Fast Movers Bonuses.
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